Purpose: Consumer impulse buying has received considerable attention in consumer research. This phenomenon is interesting because it is not only driven by various internal psychological factors but also influenced by external stimuli related to the market. This study aims to determine whether there is an influence between Hedonic Shopping Motives, Sales Promotion, and Fashion Involvement on Impulse Buying of a Pradita University student class of 2020 – 2023 Business Management Study Program, Retail Management, and Accounting, who use Shopee e-commerce. Method: A quantitative survey method was used. The sampling technique used the nonprobability sampling method and purposive sampling, with a total sample of 140 people. Data collection techniques using online questionnaires. Primary and secondary data were used in this study. The analytical tool used in this study was multiple regression using SPSS 26. Results: The results of this research show that Sales Promotion and Fashion Involvement have no effect on impulse buying on the Shopee application, while Hedonic Shopping Motives have a significant positive effect on Impulse Buying among the Pradita University student class 2020 – 2023 Business Management, Retail Management, and Accounting Study Programs that use Shopee e-commerce. Limitation: The limited scope of research focuses only on Pradita University students from 2020 to 2023. Contribution: Fashion involvement has no influence on impulse buying among Pradita University students’ class 2020 – 2023 Business Management, Retail Management, and Accounting Study Programs that use the Shopee application.

Purpose: This research is designed to investigate the impact of brand image, brand trust, and customer satisfaction as mediating variables on brand loyalty, specifically towards Nike in Jakarta and Tangerang. Research Methodology: The study employs a quantitative methodology, with data analysis conducted using SMARTPLS version 4. Sampling was achieved through Simple Random Sampling methods. Results: The results indicate that while brand image has a significant effect on brand loyalty, it does not significantly impact customer satisfaction. On the other hand, brand trust shows a substantial contribution to both brand loyalty and customer satisfaction. Additionally, customer satisfaction is established as having a significant influence on brand loyalty. In terms of the effect of brand image on brand loyalty, customer satisfaction is not a mediating factor. However, in the dynamics between brand trust and brand loyalty, customer satisfaction emerges as a key mediating factor. Limitation: The research was only conducted on 100 respondents, so the existing data does not yet cover the population of Nike consumers in Indonesia. Apart from that, the scope of the research is only as far as Jabodetabek and several other cities so that areas other than Jabodetabek have not received accurate data representation. Contribution: From the results of the research examined, the author wants to make a contribution to Nike as a research object: Nike must look for model innovation to get a unique model in the eyes of consumers. Nike must make their shoes trustworthy to consumers. Nike must be able to provide satisfaction to consumers when shopping for Nike shoes. Nike must be able to provide the right satisfaction so that their shoes are always worn by consumers.

Purpose: One of the developments in the F&B (Food and Beverage) industry in the world in the form of dessert which is currently increasing is Mixue ice cream & tea which comes from a franchise company from China founded in 1997 which has achieved success in the ice cream industry with more than 10,000 outlets both in and outside China. This The purpose of this research is useful in further researching product, brand and channel factors that can influence purchasing decisions for the Mixue brand. It is hoped that the theoretical benefits will be able to add to case studies regarding product, brand and channel factors. Practical benefits, research can provide input to the Mixue brand or other ice cream outlet brands to develop marketing strategies so as to increase the potential for purchase conversions Research methodology: The research method used was quantitative, involving 93 respondents from the Indonesian area. Results: The result of the regression analysis shows that brand and channel have a significant positive influence on purchasing decisions, while product is not significant. The strategic implication of these findings can help Mixue and similar industries optimize marketing strategies and increase consumer purchasing potential. Limitations: 1. In the research, the three variables that have a significant positive relationship and are accepted are only brand and channel, while products have negative value. 2. In this research, there is no intermediary or mediating factor between variable x and variable y. Contribution: The author advises that because competition is getting tougher with the many competitors of other F&B stores such as Momoyo, Wedrink and Ai-Cha, therefore Mixue must be able to meet the needs of its consumers, such as improving its products by increasing the variety of menus that consumers want. The Mixue channel is expected to continue to improve. up to date and make the content as interesting as possible on social media so that people don't miss out on finding out information about Mixue itself as well as increasing the number of branches or outlets in strategic positions so they are easy to reach.

Purpose: To determine the influence of improvement and motivation on the performance of Diskominfotik employees in the West Bandung Regency. Research methodology: The research instrument uses a questionnaire, the research method uses descriptive and associative methods, the application uses SPSS 25, and the survey used in this study uses a method of distributing questionnaires via Google Forms. Results: The results show that Compensation and motivation affect employee performance by 53.4%. Limitations: The variables estimated to have a relationship with the dependent variable are only connected in the conceptual framework of this study. Therefore, this conceptual framework does not include variables that may not have been included. Contribution: This study provides an overview of the West Bandung Regency Diskominfotik in making policies in terms of resolution and motivation.

Purpose: This study tests the hypothesis of audit tenure analysis of the effect of firm size and audit delay on audit quality in coal subsector mining companies listed on the Indonesia Stock Exchange. Research methodology: This study used quantitative data from 18 companies listed on the Indonesian Stock Exchange. The sampling technique used a purposive sampling method, and the samples that met the criteria for research were 13 companies over five years, totaling 65 financial reports for the 2018-2022 period. methods of SPSS 27. Data were collected from the documentation. Results: The results of this research partially show that Audit Tenure has no significant effect on audit quality, with a significance value of 0.720 > 0.05. Firm size does not have a significant effect on audit quality (0.933 > 0.05). Audit Delay has a significant effect on audit quality with a significance value of 0.001 < 0.05. We simultaneously obtained a significant value of 0.002 < 0.05, so simultaneously audit tenure, firm size, and audit delay influence quality audits. Limitations: Audit researchers are involved in coal subsector mining companies listed on the Indonesia Stock Exchange. Contribution: The researcher’s contribution to Audit Tenure, Firm Size, and Audit Delay on Audit Quality