Purpose: This study examines the influence of consumer behavior, mobile marketing, and digitalization on product purchasing decisions. The results of this study indicate that consumer behavior is important in influencing product needs. While mobile marketing is a major strategy in modern marketing, with a personalization and accessibility approach, this goal is achieved. Methodology: This study uses a quantitative method, with data collected through questionnaires distributed to respondents who actively use digital platforms in the product purchasing process. Data were collected from 30 students at the Faculty of Economics, Universitas Indo Global Mandiri. Results: The findings demonstrate the importance of innovation in digital marketing strategies to improve consumer experience and product competitiveness in the market. Limitations: The results of the study indicate that consumer behavior and mobile marketing significantly influence purchasing decisions, while product digitalization acts as a mediator that strengthens this relationship. Contribution: Consumer behavior, mobile marketing, and digitization influence product-purchasing decisions. This study provides new insights into the importance of consumer behavior driven by digital factors and mobile marketing in determining purchasing decisions.

Purpose: The aim of this study is to provide an alternative solution for strengthening competency-based BLK in Bangkalan, which is directed at improving the quality of human resources, especially rural human resources. Research methodology: This study employed a qualitative method with a descriptive design. A snowball sampling technique was used to determine the informants.  Data were collected using in-depth interviews, observations, and literature. Content analysis was used to identify patterns and themes.  Results:  Eight aspects must be fulfilled to realize competency-based institutional strengthening: work competencies, curriculum, training materials, management or administration of work institutions, instructors and training personnel, facilities, and infrastructure. Financial Administration and Valuation. Limitations: This study examined only the BLK strengthening variable in increasing workforce competency. It is possible that further studies could develop more aspects of strengthening BLK to produce a competent workforce. Contribution: This could address the problem of unemployment and improve social welfare in the community.

Purpose: (IDX) period 2018-2023 by focusing on Financial Distress conditions on Trade Credit Provisions. Financial distress is identified through delisting conditions due to negative net income and book value and inappropriate management decisions. Methodology: Through a quantitative approach with 46 samples of companies selected based on stratified random sampling and purposive sampling methods. Results: The results of the analysis show that there is a significant negative relationship between financial difficulties and accounts payable and there is a significant negative relationship between financial difficulties and accounts receivable in the shares of manufacturing sector companies on the IDX. Limitations: The limitations of this research are only on financial distress and manufacturing sector companies 2018-2023 Contribution: It is therefore worth considering a deeper exploration of how internal mechanisms, such as working capital management and financing strategies, play a role in determining trade credit policies.

Purpose: The purpose of this research is to evaluate the perceptions of the local community regarding the economic, socio-cultural, and environmental impacts of the Tomohon International Flower Festival (TIFF). Specifically, the study aims to understand how the residents of Tomohon view the festival's contributions to their economic well-being, social cohesion, cultural preservation, and environmental sustainability. Research methodology: This research used an exploratory approach to analyse residents' perceptions of the economic, socio-cultural, and environmental impacts of festival activities in Tomohon. Results: The results of the research indicate that the Tomohon International Flower Festival (TIFF) is perceived positively by the local community across several dimensions. Economically, TIFF is seen as a significant contributor to local income, job creation, and regional revenue. Socio-culturally, the festival enhances social interactions, fosters cultural pride, and supports cultural and educational development. However, the community also expressed concerns about environmental sustainability, particularly regarding waste generation and its negative impact on the city’s aesthetics. Limitations: The data gathered reflects the views of the respondents at a specific point in time and may be influenced by personal experiences, biases, or limited knowledge about broader economic, socio-cultural, and environmental factors. Additionally, the sample size, though sufficient for exploratory analysis, may not be fully representative of the entire Tomohon population, potentially limiting the generalizability of the findings. Contribution: This article contributes to the broader understanding of the socio-economic and environmental impacts of large-scale cultural events like the Tomohon International Flower Festival (TIFF) from the perspective of local communities. This research also serves as a guide for event organizers and policymakers in optimizing the benefits of festivals while addressing community concerns, thereby promoting more sustainable and inclusive event planning.

Purpose: This study aimed to determine whether there is a Relationship Between Learning Agility, Competency Exploration, and Training and Development on Employee Performance mediated by Organizational Commitment at PT. Kaya Raya Turun Temurun (Prestisa). Research methodology: The method used in this study was quantitative, and the survey method was used to obtain primary data through a questionnaire. The sampling technique used was a simple random sampling technique with 135 respondents. The data analysis technique uses the outer model and inner model tests with SmartPLS 4.0 Results: The results of the study indicate that in the inner model test on the competency exploration variable, it has an effect, but is not significant, on employee performance mediated by organizational commitment. Based on the outer model test, simultaneous learning agility, competency exploration, and training and development have a significant effect on employee performance through the mediation of organizational commitment. Limitations: This study was limited to employees at PT. Kaya Raya Turun Temurun (Prestisa) in 2024. The study focuses only on the relationship between learning agility, competency exploration, and training and development on employee performance mediated by organizational commitment. Contribution: This study is useful for PT. Kaya Raya Turun Temurun (Prestisa) in 2024.

Purpose: To find out how GHRM, Transformational Leadership and Organizational Commitment have an influence on organizational performance mediated by GHRM implementation practices Research methodology: This study uses a quantitative research method. The sample size based on Slovin's estimate at a 95% confidence level is 100 respondents from 200 employees. In this study, a random sampling technique was used. This study uses the Smart PLS 4.0 program and uses analytical methods in the form of descriptive analysis, validity tests, reliability tests, R-square tests, and hypothesis tests. Results: Organizational performance is mediated by GHRM implementation strategies; the GHRM variable has no visible positive impact. Through the practice of GHRM implementation, the transformational leadership variable has a large and beneficial impact on organizational performance. Organizational performance is influenced by three variables, namely organizational commitment, transformational leadership, and GHRM. Limitations: The need to improve GHRM in companies by implementing practices aimed at improving GHRM Contribution: This study introduces the concept of GHRM to further demonstrate that sustainable and environmentally friendly HRM practices are essential to improving organizational performance and increasing organizational commitment. Very useful to be applied in a corporate environment.

Purpose: This research aims to identify and analyze the quality of health services in North Maluku Province, the level of community satisfaction with these services, and the role of the government in encouraging efforts to improve health services. Methodology/approach: The data was analyzed using descriptive and qualitative statistical analysis frameworks. Descriptive statistics analyze variables presented in frequency distributions, both in absolute numbers and percentages. Results/findings: The research results show that there are still various aspects of government health services that require improvement, such as administrative problems, medical personnel, equipment, and supporting facilities. Public complaints include medical costs not commensurate with services, a less clean and comfortable environment, and service delays due to a lack of medical personnel. Limitations: Factors such as demographic differences and economic conditions have not been explored, nor have service provider perspectives that could provide insight into internal constraints. This limitation must be considered in further research with more diverse methods and data. Contribution: These findings can be a basis for policymakers in designing strategies for improving health services, including more appropriate budget allocation and improved procedures. This research also opens opportunities to explore demographic factors and service provider perspectives to enrich understanding of challenges and solutions in the health system.

Purpose: The research aims to examine the impact of E-Commerce and Entrepreneurial Knowledge in increasing Business Interest among the community of Environment XX, Tanjung Mulia. Methodology: The research method used is descriptive quantitative. The type of data employed in this study is quantitative data, which is data obtained in the form of numbers. The data sources include both primary and secondary data. Primary data is collected through the distribution of questionnaires to the residents of Environment XX, Tanjung Mulia, while secondary data is obtained from relevant literature and existing data related to the discussed issues. Results: The results of the multiple linear regression analysis indicate that any improvement in the aspects of E-Commerce and Entrepreneurial Knowledge will lead to an increase in Entrepreneurial Interest. E-Commerce, in particular, has a positive and significant impact on Entrepreneurial Interest in the community of Environment XX, Tanjung Mulia, Medan. Similarly, Entrepreneurial Knowledge also has a positive and significant partial influence on the Entrepreneurial Interest of the community in the same area. Limitations: One of the limitations of this research is the lack of diversity among respondents, as the sample was only taken from a single location, namely the XX Tanjung Mulia Medan community. to be able to continue this research by looking for other variables that can influence Entrepreneurial Interest such as business capital, family and social support. Contribution: This research provides empirical evidence that E-Commerce is not only a technological tool, but also a factor that encourages the growth of interest in entrepreneurship in society.

Purpose: The research aims to determine the analysis of factors that influence entrepreneurial decisions among members of HIPMI PT Bandar Lampung. Methodology: The type of research used in this research is qualitative research. The population in this research is 139 students who are members of HIPMI PT Bandar Lampung, with a sample of 85 respondents using a non-probability sampling method using purposive sampling technique. The analysis tool uses the SPSS program version 25. The analysis tool used is the Cochran Q Test. Results: The research results show that there are 11 factors that influence entrepreneurial decisions among HIPMI PT Bandar Lampung members, namely the dream of being successful, a supportive family, high market demand, family background, surrounding groups, idol figures, proud of independence, HIPMI seniors, able implement his imagination, act innovatively, capital provided by the family. Limitations: This research contributes to HIPMI PT members being able to change their mindset about entrepreneurship and increasing entrepreneurial decisions among HIPMI PT Bandar Lampung members to open new job opportunities to reduce the unemployment rate among post-graduation students.

Purpose: This study was conducted on a housing project in Type 36 Housing using the Critical Chain Project Management (CCPM) approach. The objective of this research was to achieve a more effective project timeline and a more efficient total project cost. Research methodology: By eliminating 50% of the safety time, the method minimizes the safe time to achieve a 50% probability of completion without additional safety time using Critical Chain Project Management or CCPM in this project. Results: This approach results in a reduction of the project completion time from the original 18 working days to 15 working days. Additionally, this implementation leads to cost savings, with the calculated daily cost amounting to Rp.10,907,170.03. Through the application of Critical Chain Project Management, a 4-day Feeding Buffer and an 11-day Project Buffer were established. As a result, the completion time for the Type 36 house construction is reduced to 15 days, which is 3 days shorter than the initial project schedule of 18. Limitations: This analyzing just focus on critical process but not for opportunity job can be reduce for more improvement. And this research only focus in Construction Project. Contribution: This research can be use for practical in the project that have critical job need to prepare and control to achive project target, with cost reduction for Rp.10,907,170.03 and project time reduction for 3 days