Dampak Eksistensi Alfamidi Dan Indomaret Terhadap Ritel Tradisional Di Kecamatan Parigi

https://doi.org/10.35912/simo.v6i2.4672
Published: Jul 21, 2025

Abstract:

Purpose: This study aims to understand the impact of modern retail, particularly Alfamidi and Indomaret, on income levels and the sustainability of traditional retail businesses in Parigi District, Parigi Moutong Regency. It focuses on how traditional retailers are affected and how they respond to competition.

Methodology/approach: This research uses a descriptive qualitative approach and is conducted in the Parigi District. Data were collected through purposive sampling using observations, in-depth interviews with traditional business owners, and documentation. The data were analyzed using thematic techniques, such as data reduction, presentation, and conclusion drawing.

Results/findings: The findings reveal that the emergence of modern minimarkets has intensified competition, resulting in a decline in customers and income for traditional retailers. Consumer shopping preferences have shifted due to competitive prices, wider product selection, and better facilities offered by minimarkets. Nevertheless, some traditional retailers have started to adapt by innovating their product offerings and improving their service qualit.

Conclusion: The presence of minimarkets in the Parigi District presents both challenges and opportunities. While many traditional businesses experience reduced income, others attempt to survive by adjusting to market demands through innovation and differentiation.

Limitations: This study did not include quantitative measurements of income decline or behavior change, limiting the precision of its economic impact analysis.

Contribution: This research provides important insights for local policymakers to design fair competition strategies and support traditional micro and small businesses to ensure a balanced and sustainable retail ecosyste.

Keywords:
1. Adaptation Strategy
2. Consumer Behavior
3. Economic Impact
4. Minimarket
5. Traditional Retail
Authors:
1 . Atista Galuh Surya Putri
2 . Eko Jokolelono
3 . Laendatu Paembonan
4 . Rita Yunus
5 . Santi Yunus
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How to Cite
Putri, A. G. S., Jokolelono, E., Paembonan, L., Yunus, R., & Yunus, S. (2025). Dampak Eksistensi Alfamidi Dan Indomaret Terhadap Ritel Tradisional Di Kecamatan Parigi . Studi Ilmu Manajemen Dan Organisasi, 6(2), 437–452. https://doi.org/10.35912/simo.v6i2.4672
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Vol. 6 No. 2 (2025): Juli
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  1. Br. Ginting, Selpi Yana. 2018. “Keberadaan Mini Market Alfamart Dan Indomaret Kaitannya Dengan Tingkat Penghasilan Pedagang Tradisional Di Wilayah Kecamatan Talang Kelapa Kabupaten Banyuasin Sumatera Selatan.” JURNAL SWARNABHUMI?: Jurnal Geografi Dan Pembelajaran Geografi 3(1):67. doi: 10.31851/swarnabhumi.v3i1.2432.
  2. Djohan. 2022. “Dampak Menjamurnya Minimarket Berjejaring Di Kecamatan Ambarawa Terhadap Pendapatan Pedagang Pasar Projo Ambarawa.” Media Informasi Penelitian Kabupaten Semarang 4(1):78–88. doi: 10.55606/sinov.v5i1.217.
  3. Dwiyanto, Ferdy et al. 2024. “Dampak Keberadaan Minimarket Terhadap Pendapatan Toko Kelontong Di Kecamatan Palu Selatan The Impact of Minimarket Existence on Grocery Store Income in South Palu District.” 7(7):2540–53. doi: 10.56338/jks.v7i7.5873.
  4. Hafsah, M. J. 2003. Bisnis Ubi Kayu. PT. Pustaka Sinar Harapan.
  5. Hariyadi, Guruh Taufan. 2017. “FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN BERBELANJA DI MINIMARKET (Studi Pada Indomaret Dan Alfamart Di Semarang).” Jurnal Penelitan Ekonomi Dan Bisnis 1(1):16–32. doi: 10.33633/jpeb.v1i1.1475.
  6. Kotler, dan Keller, K. Lane. 2008. Manajemen Pemasaran. Jilid 1. Jakarta: Erlangga.
  7. Masni, Yeni. 2014. “ANALISIS PREFERENSI KONSUMEN DALAM BERBELANJA DI PASAR TRADISIONAL DAN PASAR MODERN DI KOTA MAKASSAR.”
  8. Maulana, Sahrul et al. 2022. “Perbandingan Konsumtif Ibu Rumah Tangga Terhadap Minat Berbelanja Antara Pasar Tradisional Dan Modern Selama Pandemi.” Jurnal Pendidikan Ekonomi Undiksha 14(1):175–81. doi: 10.23887/jjpe.v14i1.48185.
  9. Miranti. 2019. “Skripsi Analisis Dampak Kehadiran Minimarket Terhadap Omset Pedagang Warung Kelontong Di Jalan Manuruki Makassar Miranti Program Studi Pendidikan Ekonomi.”
  10. Moleong, L. J. 2016. Metodologi Penelitian Kualitatif. revisi.Bandung: PT. Remaja Rosdakarya.
  11. Nasution, Asrizal Efendy, and Muhammad Taufik Lesmana. 2018. “Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Alfamart Di Kota Medan).” Prosiding Seminar Nasional Vokasi Indonesia 1(November):83–88.
  12. Nasution, M. 2002. Pengembangan Kelembagaan Koperasi Untuk Agroindustri. IPB Press.
  13. Nur, Muhammad, and Ismail Hasang. 2019. “Pengaruh Minimarket Terhadap Perkembangan Usaha Mikro Di Kota Parepare.” Journal of Management & Business 2(2):263–79.
  14. Nurdewanto, Bambang, and Ferdyanto Adhi Nugroho. 2020. “Website ‘ E-Tokel ’ Untuk Meningkatkan Penjualan.” Senasif 2491–96.
  15. Permatasari, Artarika, and Osa Omar Sharif. 2018. “Analisis Positioning Gerai Minimarket Berdasarkan Persepsi Konsumen Di Kota Bandung.” Jurnal Wacana Ekonomi 17(03):139–49.
  16. Sari, Yufita, and Kasful Anwar. 2021. “Pengaruh Bekembangnya Waralaba Minimarket (Indomaret Dan Alfamart) Terhadap Pendapatan Pedagang Kecil Atau Toko Kelontong Di Kec. Telanaipura Kota Jambi.” Transekonomika: Akuntansi, Bisnis Dan Keuangan 1(3):252–64. doi: 10.55047/transekonomika.v1i3.45.
  17. Schiffman dan Kanuk. 2008. Perilaku Konsumen. Edisi 7. Jakarta: Indeks.
  18. Sugiyono. 2018. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Alfabeta.
  19. Swasta, B. 2008. Manajemen Pemasaran Analisis Perilaku Konsumen. Yogyakarta: Liberty.
  20. Tohri, Ahmad et al. 2023. “Dampak Sosial Dan Ekonomi Ritel Modern (Alfamart Dan Indomaret) Terhadap UMKM Di Lombok Timur.” RESIPROKAL: Jurnal Riset Sosiologi Progresif Aktual 5(1):45–56. doi: 10.29303/resiprokal.v5i1.280.
  21. Wibowo, Frendy et al. 2022. “Analisis Dampak Kehadiran Pasar Modern Terhadap Kinerja Pemasaran Pasar Tradisional Berbasis Perspektif Pedagang Dan Konsumen Di Kabupaten Wonogiri.” Benefit: Jurnal Manajemen Dan Bisnis 7(1):53–65. doi: 10.23917/benefit.v7i1.16057.