Purpose: The purpose of this study is to find out the application of SOP in the kitchen section and find out what are the obstacles in implementing SOP at The Haven Suites Bali Berawa. Research methodology: The data collection methods used are observation, interviews and documentation.Results: Based on the results of this study, it shows that the application of SOP in the kitchen has been carried out quite well but not implemented as a whole so that the SOP are not applied optimally. Conclusions: Based on the results of qualitative research conducted through interview, observation, and documentation techniques, it can be concluded that the implementation of Standard Operating Procedures (SOP) in the kitchen section of The Haven Suites Bali Berawa has generally been implemented well. However, there are still some SOPs that have not been implemented optimally. The main obstacles faced in the implementation of SOPs include the lack of kitchen staff due to labor reduction during the pandemic and the low discipline of trainee staff in implementing SOPs, which is caused by the absence of a clear reward and punishment system.Limitations: This study has limitations in terms of scope, which is only focused on one operational section, namely the kitchen, and was conducted in one hotel only, so the results may not necessarily be generalized to other hotels. In addition, the limited research time and post-pandemic operational conditions also affect the completeness of data and direct observation.Contribution: This research is expected to contribute to hotel management in evaluating and improving the implementation of SOPs in the kitchen, especially in terms of adding staff and implementing a reward and punishment system for trainees. In addition, the results of this study can also be an academic reference in the development of operational management studies in the hospitality industry.Keywords: Application, Kitchen, Standard Operating Procedures, How to Cite: Yasa, A, A, K, A, N. Lestari, D. Sudiarta, I, N. (2024). Penerapan Standard Operating Procedures Bagian Kitchen Di Hotel the Haven Suites Bali Berawa. Jurnal Studi Perhotelan dan Pariwisata, 2(2), 99-105.

Purpose: This study aims to determine the effect of social media on Instagram on the decision to stay. The population uses the millennial generation who decide to stay at The Apurva Kempinski Bali and read information on Instagram about The Apurva Kempinski Bali and a sample of 100 respondents. Research methodology: The data collection method used a questionnaire. The data analysis technique used validity test, reliability test, classical assumption test, multiple linear regression analysis, determination coefficient test, and t-test. From the results of the study, the results obtained were that social media had a significant effect on the decision to stay, it is expected to provide good service and provide complete facilities, so that later consumers will give a good assessment on The Apurva Kempinski Bali's Instagram.Results: The research shows that Instagram social media has a positive and significant influence on millennials' stay decisions at The Apurva Kempinski Bali. This is in line with previous findings which show that the use of Instagram can influence guests' preferences and attraction to stay at certain hotels. Attractive and interactive visual content on Instagram can increase millennials' interest and decision to stay.Conclusions: Instagram social media has a positive and significant influence on millennials’ decision to stay at The Apurva Kempinski Bali. Interesting and interactive visual content on Instagram can increase interest and decision to stay. An effective digital marketing strategy through platforms such as Instagram is essential to attract millennials.Limitations: This study is limited to one location, namely The Apurva Kempinski Bali, so the results may not be generalizable to other hotels with different characteristics.Contribution: This research makes an important contribution in strengthening the understanding of the strategic role of social media, particularly Instagram, in influencing millennials' stay decisions in the hospitality industry. The finding that engaging and interactive visual content can significantly increase interest and stay decisions shows that social media management is not only a promotional tool, but also a determining factor in shaping consumer preferences.Keywords: Decision to Stay, Social MediaHow to Cite: Suryajaya, I, G, O. Febianti, F. Rinayanthi, N, M. (2024). Pengaruh Media Sosial Instagram terhadap Keputusan Menginap Generasi Milenial di The Apurva Kempinski Bali. Jurnal Studi Perhotelan dan Pariwisata, 2(2), 107-113.

Purpose: The aim of this study is to assess the brand gestalt of health tourism destinations (HTD) using the 4S brand gestalt dimension framework: storyscape, sensescape, servicescape, and stakeholderscape. D Method: ata were collected via a survey from 160 visitors to Manado, an emerging health tourism destination in North Sulawesi, Indonesia, specifically those visiting for health or medical treatment. Structural equation modeling (SEM) with SmartPLS software was employed for analysis. Result: The results indicate that all four dimensions significantly contribute to shaping the brand gestalt of HTD, with stakeholderscape emerging as the strongest predictor, followed by sensescape. These findings offer valuable insights for policymakers and Destination Management Organizations (DMOs), underscoring the need to enhance sensescape and servicescape elements to bolster the overall brand gestalt and attractiveness of health tourism destinations.