Purpose: This study aims to investigate the influence of brand gestalt on customer purchase intention in the context of fashion products, addressing the gap in understanding how the 4S brand gestalt dimensions (i.e., storyscape, sensescape, services cape, and stakeholders cape) directly impact consumer purchase intention in an increasingly competitive and dynamic fashion market. Methodology/Approach: This study employed a descriptive, causal, and quantitative research design, and data were collected through questionnaires distributed to 183respondents who were customers of popular fashion brands. The collected data were then analyzed using structural equation Modeling with the assistance of SmartPLS statistical software. Results/findings: The research findings indicate that all four dimensions of brand gestalt—story cape, senses cape, services cape, and stakeholder’s cape—have a significant positive influence on customer interest in purchasing fashion products. Limitations: One potential limitation of the study is that the respondents were H&M product customers in Manado, which may restrict the generalizability of the findings to a broader consumer population. Contribution: The theoretical implications of this study underscore the importance of maintaining a consistent and integrated brand gestalt to enhance consumers’ purchase interest in fashion products.

Purpose: This study examines the effect of compensation justice and work motivation on improving employee performance in the Perumda Air Minum Tirta Latimojong (PAMTL) Luwu Regency. Methodology/approach: This study was conducted using a survey method with employees at Perumda Air Minum Tirta Latimojong (PAMTL) Luwu Regency and analyzed using multiple linear regression analysis. The sample in this study was taken from 102 people to facilitate the research. Result: The results of this study indicate that compensation justice has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, and compensation justice and work motivation simultaneously have a positive and significant effect on employee performance. Limitations: This study was limited to the Perumda Air Minum Tirta Latimojong in Luwu Regency, with a sample of 102 employees. In the research process, the researcher realized that there were respondents who answered not in accordance with the existing reality. Contribution: Research published in the Journal of Management and Organizational Science Studies.

Purpose: This research aims to explore the business model used for energy service companies or ESCOs. Research methodology: This research uses action research based on soft systems methodology and uses business analogies to explore implementing alternative PSS business models. The question component of this research uses the canvas business model (BMC) framework. The use of Natural Language Processing (NLP) from the sub-field of artificial intelligence is used to investigate the problems and concerns of stakeholders about energy efficiency services today. Results: It was found that NLP can extract issues or sentiments about positive or negative aspects when it comes to the development and role of energy service companies in Indonesia. It was also found that PSS's alternative business model can be used as a visual representation of how an energy service company creates, delivers, and adds value to its proportion of customers. Limitations: This research investigated case studies conducted between June 2020 and April 2021 on ESCO company. The findings from this case study may not generalize well to other contexts. Additional case studies on different populations are often needed. Contribution: Due to the increasing demand for energy and limited energy supply, companies can gain a competitive advantage by applying the PSS business model to the energy efficiency industry. Furthermore, there is a vast and untapped market potential for energy service companies in the energy efficiency industry in Indonesia.

Purpose: The importance of preparing students to enter the world of work is the main focus of a university. This research highlights XYZ University Tangerang and tries to analyze the factors that influence graduate work readiness. Researchers got 301 respondents from  2018 and 2019 Alumni. The purpose of this research is to analyze whether or not there is an influence between organizational activity, academic achievement, and learning environment on graduates work readiness at XYZ University Tangerang. Method: Researchers took 192 data who meet the requirements. Data collection used questionnaires and interviews method. The analysis technique used SmartPLS 3 application. Result: The results of this research shows that student activity and learning in organizations has a positive effect on work readiness of graduates of XYZ University Tangerang meanwhile academic achievement doesn’t have a significant effect on work readiness. Limitation: Researcher have limitations in accessing and contacting respondents. Contribution: It is hoped that the results of this research will provide valuable insight for universities in Tangerang to improving their quality of education in order to prepare students for work considering how tight the labor competition.

Purpose: The objectives of this research are: 1) to determine whether the visibility of Brand Ambassador has an effect on Brand Image; 2) to determine whether the Credibility of the Brand Ambassador has an effect on Brand Image; 3) to determine whether the Attraction of the Brand Ambassador has an effect on Brand Image; and 4) to determine whether the power of brand ambassador influences brand image. 5) to find out whether Fan Loyalty to Brand Ambassadors influences Brand Image, 6) to find out whether VISCAP and Fan Loyalty to Brand Ambassadors influence Brand Image Research methodology: The research method used in this study was quantitative, with multiple linear regression analysis. The samples in this study were obtained using Cochran’s formula to obtain 384 samples. Data collection techniques use questionnaires Results:  The research results show that there is an influence of VISCAP and Fan Loyalty which has a significant positive influence on the scarlet whitening brand image on Tiktok social media. The coefficient of determination is 0.573. This means that 57.3% of the variation in the brand image variable for the Scarlet Whitening product can be explained by the variables of Visibility, Credibility, Attraction, Power and Fan Loyalty. Meanwhile, 42.7% of the variation in the Brand Image variable was explained by other variables not discussed in this study. Limitations: In the research that has been carried out, researchers experienced difficulties when searching for sampling theories and also limited time to collect data for data processing. Contribution: The achievements of this research can contribute to Tiktok always paying attention to product excellence and continuing to retain consumers, even though it will use a different brand ambassador.