Studi Ilmu Manajemen dan Organisasi

SINTA 4 | Studi Ilmu Manajemen dan Organisasi (SIMO) is a scientific publication media that publishes articles in the fields of management and organization. SIMO is dedicated for sharing ideas among academicians, industries, practitioners, and policy-makers. This journal is expected to contribute to the development of science and practice related to management and organization in the future.

Current Issue

SINTA 4 | Studi Ilmu Manajemen dan Organisasi (SIMO) is a scientific publication media that publishes articles in the fields of management and organization. SIMO is dedicated for sharing ideas among academicians, industries, practitioners, and policy-makers. This journal is expected to contribute to the development of science and practice related to management and organization in the future.

Published
2025-10-01

Articles

Pengaruh Brand Awareness, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Samsung

Purpose: One of the best-selling cellphone brands in Indonesia is owned by the Samsung brand. The purpose of this study is to analyze how brand awareness, product quality, and price affect the purchase decision of Samsung mobile phones. Methodology: The method applied is quantitative by including validity, reliability, multiple linear regression, hypothesis testing (t test and f test), and determination coefficient testing. The results of the study partially state that brand awareness, product quality, and price have a positive effect on purchasing decisions. Results: The results of the study partially state that brand awareness, product quality, and price have a positive effect on purchasing decisions. The results simultaneously show that the three variables have a positive influence on purchasing decisions by 66% on the decision to purchase samsung cellphones at Bandar Lampung University. Conclusions: Samsung smartphone purchase decisions among Universitas Bandar Lampung students are positively influenced by brand awareness, product quality, and price. Limitations: The limitations of this study in terms of collecting respondents are only 102 respondents and in terms of variables covering 3 variables. Contribution: This research is useful for the Samsung company itself as a reference in marketing Samsung cellphone products.

Faktor-Faktor yang Mempengaruhi Turnover Intention Karyawan CV. Dua Putri Mojo

Purpose: This stufy aims to examine and compare how salary satisfaction, work environment and leadership affect the turnover intentions of employees at CV. Dua Putri Mojo, as well as to identify wich of these variables exerts the most significant influence. Methodology: This research employs a quantitative approach, utilizing surveys to gather primary data via questionnaires. This research employs various method of multiple regression analysis. The researcher created the data collection instrument utilizing the SPSS statistics software. Results: Research demonstrates that satisfaction with salary, work environment and leadership significantly negatively impact the turnover intention od CV. Dua Putri Mojo. While all three factors are noteworthy, the findings indicate that the work environment exerts the greatest influence in mitigating turnover intention. The t-test table provides comprehensive information about the analytical outcomes. Conclusions: Salary satisfaction, work environment, and leadership have a significant negative effect on employee turnover intention at CV. Dua Putri Mojo. These factors are essential for retaining employees and reducing company costs. Limitations: This research conducted among the employees of CV. Dua Putri Mojo, wich means applying the findings to other organizations particularly those outside the industry and with varying business sizes should be approached with caution. Other elements that may influence turnover intention, such as career opportunities, organizational commitment, and individual characteristics, were not examined in this study. Contribution: Practical Implications: CV. Dua Putri Mojo can organize transformational leadership training for its managers. Theoretical Implications: this research reinforces the concept of transformational leadership regarding the intention to leave in small organizations.

Peran Profitabilitas pada Pengaruh Struktur Modal terhadap Nilai Perusahaan Sektor Teknologi

Purpose: This study is designed to analyze the impact of capital structure on firm value in the technology sector and the moderating role of profitability in this relationship. Methodology: A quantitative methodology is utilized in this research. The population in this study consists of all financial statements from technology companies during the period of 2021-2023. The sample in this study consists of 11 companies, with the sample being chosen using a purposeful sampling technique. The data analysis techniques utilized are multiple regression and Moderate Regression Analysis (MRA). Results: (1) Firm value is not impacted by capital structure, and (2) Profitability can strengthen the effect of capital structure on firm value. Conclusions: Capital structure does not have a significant effect on firm value in technology sector companies listed on the IDX during 2021–2023. However, profitability is proven to strengthen the influence of capital structure on firm value. Limitations: A limitation of this study is that it only examines a specific period, which may not fully capture the long-term effects of capital structure and profitability on firm value, especially in a rapidly changing industry like technology. The findings may be influenced by short-term market conditions and may not be applicable to different economic cycles or future trends. Contribution: This study provides valuable insights into the intricate relationship between capital structure, profitability, and firm value, particularly in the rapidly growing technology sector.

Pengaruh Konten dan Visualisasi Laman terhadap Minat Baca dengan Moderasi Iklan Pop-Up

Purpose: This study aims to determine the influence of content information and page visualization on interest reading with pop-up ads as moderation in consumers who access Lampost.co pages. Methodology/approach: This study uses a quantitative approach with primary data sources. The sampling technique used was probability sampling, and the number of samples was 200. Data were collected by distributing questionnaires and processed using Smart PLS.  Results/findings: The results of the study were that the content information variable had an effect on the interest reading variable, the page visualization variable had an effect on the interest reading variable, pop-up ads strengthened the influence of content information had an effect on the reading interest variable, and the pop-up ad weakened the influence of page visualization on the reading behavior variable. Conclusions: This study concludes that content and page visualization significantly influence reading interest, whereas pop-up ads do not strengthen this effect. Limitations: This study only focuses on consumers who access Lampost.co pages in Bandar Lampung. Further research should use a wider sample so that the results are more generalizable. Contribution: Lampost.co can improve content information and page visualization so that consumers are more aware of updated information and giving rise to reading behavior is encouraged.

Creating the Perfect Vibe: How Café Atmosphere Drives Customer Repurchase Intentions

Purpose: This study aims to analyze the impact of Store Atmosphere on Repurchase Intention at Pojok Kopi Café in Indralaya. This study seeks to enhance the understanding of how different dimensions of the store environment influence customers' intentions to make repeat purchases. This study aims to provide valuable insights that can be applied practically and contribute to academic knowledge in the fields of Store Atmosphere and Repurchase Intention. Methodology/approach: This research was conducted at Kafe Pojok Kopi, Indralaya involving 100 respondents as the object of study. This study also uses quantitative methods and is analyzed using Multiple Linear Regression. Results/findings: This study found that Cleanliness, Music, Temperature, and Layout significantly affect Repurchase Intention. Scent, lighting, and color do not significantly influence Repurchase Intention. Store Atmosphere significantly influences Repurchase Intention. Conclusion: The study found that cleanliness, music, temperature, and layout significantly affect repurchase intention at Kafe Pojok Kopi, while aroma, lighting, and color do not. Future research should include factors such as price, location, and service to provide broader insights. Limitations: Other variables should be considered in future studies to address the problems that are the background of this study, such as price. This is because the results of the study could not answer the background of this study. Contribution: This study aims to guide Café Pojok Kopi in innovating its store atmosphere and illustrates how the store environment significantly influences repurchase intentions. The findings will support practical applications and academic advancements in this area.

Optimalisasi Layanan ForYou Wedding Organizer: Menilai Kepuasan Konsumen

Purpose: The purpose of this study is to e  xamine consumer satisfaction based on the expected value and performance of the ForYou Wedding Organizer service. Methodology/approach: This research is a quantitative research using a descriptive method. The data source used in the research process is primary data. The population in this study is all consumers of ForYou Wedding Organizer services. Sampling in this study uses the purposive sampling method 100 sample. The analysis tool uses the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. Results/findings: The results of the study show that several attributes that are included in quadrant I in the Cartesian diagram, namely: safety and comfort attributes are detected and attributes provide correct and accurate information. The results of the Customer Satisfaction Index (CSI) of the overall level of consumer satisfaction, and obtained a C SI value of 76.02%, it can be concluded that overall consumers are satisfied with the performance of the attributes of the ForYou Wedding Organizer service. Conclusion: The study finds that transaction security, convenience, and accurate information are key priorities for service improvement. With a CSI score of 76.02%, customers are generally satisfied, indicating opportunities for continuous service enhancement and stronger customer loyalty. Limitations: The focus of the research is only on the aspect of consumer satisfaction, so other aspects such as customer loyalty, marketing effectiveness, or the quality of relationships with vendors are not analyzed in depth. Contribution: This study succeeded in identifying the main factors that affect the satisfaction of ForYou Wedding Organizer consumers, such as Tangibles, Reliability, Responsiveness, Assurance, Emphaty.

Pengaruh Pemasaran, Media Sosial, dan Kepercayaan Merek terhadap Repurchase Intention Semarang

Purpose: This research aims to examine the impact of experiential marketing, social media marketing, and brand trust on repurchase intention, with customer satisfaction acting as an intervening variable, within the context of Umrah travel agencies in Semarang City. Methodology/approach: A quantitative explanatory research design was employed, involving 100 respondents who had used Umrah travel services at least twice in the last five years. Data were collected via questionnaires and analyzed using SmartPLS software. Results/findings: The results indicate that experiential marketing, social media marketing, and brand trust have a significant impact on customer satisfaction, which subsequently exerts a positive influence on repurchase intention. Customer satisfaction acts as a crucial mediating variable in these relationships. Conclusion: The study concludes that experiential marketing, social media marketing, and brand trust have a positive and significant effect on customer satisfaction, which in turn increases repurchase intention. Among these factors, experiential marketing has the strongest influence, making its implementation highly effective in driving customer satisfaction and loyalty in Umrah travel agencies. Limitations: The study is limited to a relatively small sample size and specific Umrah travel agencies in Semarang, thus limiting the generalizability of the findings. Contribution: This research contributes to marketing strategies by emphasizing the pivotal role of customer satisfaction in mediating the relationship between key marketing factors and repurchase intention. It offers practical insights for Umrah travel agencies to strengthen customer loyalty and gain a competitive edge.

Pengaruh Lingkungan Kerja dan Perilaku Inovatif Terhadap Sustainable Perfomance Melalui Kepuasan Kerja

Purpose: Identifying and analyzing the influence of work environment and innovative behavior on sustainable performance through job satisfaction. Methodology: The population in this study were 334 employees of CV Kalingga Keling Jati. Data were collected from 210 respondents using random sampling techniques through online questionnaires distributed using Google Forms, then analyzed using the SEM-PLS method. Results: Work environment and innovative behavior have a significant impact on sustainable performance, with job satisfaction acting as a mediator that strengthens the impact. A supportive work environment and a culture of innovation have been shown to significantly improve operational efficiency and sustainability. Conclusion: The conclusion indicates that the work environment and innovative behavior significantly influence sustainable performance, both directly and through the mediation of job satisfaction. Job satisfaction strengthens this relationship, suggesting that organizational strategies fostering a supportive environment and encouraging innovation will enhance job satisfaction and lead to optimal sustainable performance. Limitations: This study is limited to data from CV Kalingga Keling Jati, so the results may be less general to other furniture industries. The quantitative method limits the exploration of qualitative aspects such as work culture and motivation, and does not analyze in depth external factors such as global market dynamics and government regulations. Contribution: This study provides insights into the role of work environment and innovative behavior in sustainable performance through job satisfaction, as well as a framework for research and practical application in related areas.

Determinan Servant Leadership terhadap Employee Loyalty Melalui Job Satisfaction sebagai Variabel Intervening

Purpose: This study examines the influence of servant leadership style on employee loyalty, both directly and indirectly through job satisfaction, at PT Graha Sarana Duta (Telkom Property) Bali Area. Research Methodology: This is a quantitative research using a survey-based non-experimental approach. Data were collected from 76 outsourcing employees selected through simple random sampling. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS 3.0. The study is underpinned by Equity Theory, which explains that perceptions of fairness influence both job satisfaction and employee loyalty, especially in relation to leadership behavior. Results: The results indicate that servant leadership positively affects job satisfaction and employee loyalty, with job satisfaction also acting as a partial mediator in this relationship. Conclusion: Servant leadership, marked by love, humility, and support, enhances job satisfaction and ultimately boosts employee loyalty, highlighting the importance of empathetic and service-oriented leadership. Limitations: This study focuses on outsourcing employees in a single company with a cross-sectional design, limiting its ability to capture long-term effects. Future research should consider additional variables like work environment or company policies for broader insights. Contribution: This study contributes by validating Equity Theory in the context of employee loyalty and job satisfaction in Indonesia’s property sector, while offering practical insights for enhancing retention through servant leadership.

Pengaruh Nilai Etis Perusahaan, Kepemimpinan Etis, dan Kebahagiaan terhadap Kinerja Karyawan

Purpose: The purpose of this study is to determine the effect of corporate ethical values and ethical leadership on employee performance through happiness at work at the Saiful Anwar Hospital Malang. Research Methodology: This research uses a quantitative approach. The sample used was that all employees who worked at Saiful Anwar Regional Hospital were 148 respondents. Data collection techniques through interview and questionnaire. Data Analysis Method Using Scale Range Analysis and Data Processing Using Smart PLS Software Program Version 4.0. Results: The results of this study are the value of corporate ethics have a negative and insignificant effect on employee performance, corporate ethical values have a positive and significant effect on happiness at work, ethical leadership has a positive and significant effect on employee performance, ethical leadership has a negative and not significant effect on happiness at work, happiness at work has a positive and significant effect on employee performance Conclusion: The study finds that corporate ethical values enhance employee performance through full mediation of happiness at work, while ethical leadership directly improves performance but shows no indirect effect through happiness at work. Limitations: The questionnaire was not filled in completely by all respondent. Contribution: It is expected that the results of this study can be a reference for further researchers and add insight in explaining the relationship between corporate ethical values, ethical leadership and happiness in the workplace on employee performance). In addition, the results of this study are expected to be a consideration for management in decision making and implementing policies.

Pengaruh Kompetensi, Pengalaman, dan Lingkungan Kerja terhadap Kinerja Pegawai Desa

Purpose: This study aims to determine the influence of work competence, work experience, and the environment on the performance of employees of the Restu Buana Village Office. Methodology/approach: This type of research uses quantitative methods and associative approach methods are used. The data used is primary data which requires data or information from the first source, basically we call it respondents. The analysis method used in this research is multiple linear regression analysis using SPSS version 23. Results/findings: The work competency variable affects the performance of employees of the Restu Buana Village Office. Work experience has no effect on the performance of employees of the Restu Buana Village Office. Conclusions: The study concludes that work competence, work experience, and work environment jointly have a significant effect on employee performance at the Restu Buana Village Office, with a combined influence of 92.8%. Individually, work competence contributes 26.8%, work experience 3.8%, and work environment 41.4% to employee performance. Limitations: The independent variables in this research are only work competence, work experience, and work environment as well as variables bound by employee performance. This study focuses on the employees of the Restu Buana Village Office which totals 32 people. Contribution: Because work competence, and the environment play an important role in the progress of the employees' abilities that will be developed and can provide encouragement and foster employees to be able to work independently can also foster confidence and make new work plans for employees so that performance is increasing.

Pengaruh Kualitas Layanan, Konflik Peran, dan Motivasi terhadap Kepuasan Masyarakat

Purpose: This study delves into the impact of public service excellence, the challenges of conflicting roles, and the drive for public service on community contentment in Pondok Tinggi, Sungai Penuh, highlighting both the direct and intermediary influences of these elements. Methodology: Employing a quantitative research methodology, this study gathered data from 144 respondents through surveys conducted between August and September 2024. The survey included various constructs related to public service, role conflict, and motivation, which were analyzed using statistical techniques provided by IBM SPSS software. Results: The findings revealed that the quality of public service significantly enhances community satisfaction, whereas role conflict negatively affects it. Moreover, public service motivation plays a crucial role in improving community satisfaction, suggesting a complex interplay between these variables. Conclusions: This study conclusively demonstrates that the quality of public service significantly enhances community satisfaction, whereas role conflict detracts from it. Furthermore, public service motivation significantly boosts this satisfaction, underscoring the critical interplay between these factors. By holistically examining these dynamics, this study provides valuable insights for local government policies aimed at improving public service delivery and community well-being in Pondok Tinggi, Sungai Penuh. Limitations: The main limitation of this study is its focus on a single locality, which may not fully represent other regions with different administrative dynamics. Contribution: This study enriches the body of knowledge surrounding public administration by illuminating the essential elements that influence community satisfaction and presenting tangible evidence derived from a local governmental setting in Indonesia.

Pengaruh Penggunaan Instagram dan TikTok terhadap Peningkatan Penjualan di Beeancashop

Purpose: This study investigates which social media platform, Instagram or TikTok, has a greater influence on increasing sales at Beeancashop Methodology/approach: A quantitative research method was employed with 100 respondents. Data was analyzed using SPSS Version 26 to measure the impact of both platforms on sales. Results/findings: The study revealed that Instagram and TikTok together contribute 90.1% to Beeancashop’s sales. While both platforms had a positive influence, TikTok showed a significant effect on sales, whereas Instagram alone did not. Conclusions: The study concludes that Instagram does not have a significant effect on sales at Beeancashop, while TikTok has a significant positive effect. Furthermore, Instagram and TikTok together significantly influence sales, indicating that social media content, particularly on TikTok, plays a key role in driving sales growth at Beeancashop. Limitations: The study only focused on two social media platforms and limited the sample size to 100 respondents, which may not fully represent a broader consumer base. Contribution: This research offers insights into how TikTok plays a more significant role than Instagram in driving sales for a local fashion brand like Beeancashop in Indonesia, emphasizing the need for a targeted social media strategy.

Determinasi Kompetensi, Kompensasi, dan Komitmen pada Kinerja Perangkat Desa

Purpose: This study examines the impact of competence, compensation, and commitment on village officials' performance. Methodology/approach: Conducted in North Oba District, Tidore Islands City, this quantitative research surveyed 123 village officials using questionnaires. Data analysis utilized multiple linear regression with SPSS to assess relationships among variables. Results/findings: The findings reveal that competence (? = 0,368, p < 0,05) and compensation (? = 0,453, p < 0,05) have a significant positive effect on the performance of village officials. Competence, encompassing knowledge, skills, and attitudes, and compensation, including financial and non-financial rewards, were identified as critical performance drivers. However, commitment (? = 0,143, p > 0,05) did not demonstrate a statistically significant effect on performance, potentially due to the influence of external factors such as political dynamics in personnel management. Conclusions: Competence and compensation significantly influence the performance of village government apparatus, whereas commitment does not exhibit a significant effect. These findings highlight the critical importance of enhancing professional competencies and establishing a fair compensation system as key strategies to improve performance and the quality of public service delivery at the village level. Limitations: This study focuses on a single geographic area and excludes external factors such as organizational culture or policy frameworks that may affect performance. The exclusive use of quantitative methods limits insights into contextual and subjective dimensions. Contribution: This study contributes to public sector HRM theory and practice, especially in village governance, by offering policy-relevant insights on skill enhancement and fair compensation.

Pengaruh AIDA dan Experiental Marketing Terhadap Keputusan Pembelian Produk L-Men di BeFit GYM

Purpose: To examine how BeFit Gym members' decisions to buy L-Men items are influenced by AIDA and experiential marketing factors. Research methodology: This study employs a quantitative methodology using questionnaires. The acquired data were examined using multiple linear regression and descriptive analytic techniques with the aid of the IBM SPSS 25 program. The analysis consists of classical assumption tests, reliability and validity tests to ensure the quality of the instrument, and hypothesis tests to establish the relationships between variables. The BeFit Gym members completed a questionnaire. Results: The results showed that AIDA and Experiential Marketing had a positive and significant influence on the purchasing decisions for L-Men products at BeFit Gym. Conclusions: AIDA and Experiential Marketing positively and significantly affect purchasing decisions for L-Men products at BeFit Gym, both partially and simultaneously. The application of the AIDA stages and emotionally engaging consumer experiences effectively encourages purchasing decisions. Limitations: The study was only conducted on BeFit Gym members in Bandar Lampung, and the determination of the sample size used the Lemeshow formula with a 10% error rate. Contribution: The results of this study have strong practical implications for the health supplement industry and gym management. By understanding the factors that influence purchasing decisions, companies can design marketing programs that are more personalized and appealing to  the consumers.

Strategies to Mitigate Mental Health Problems in Adolescents through Self-Care Gamification Platform

Purpose: This study aims to explore how technology can help address mental health challenges faced by adolescents in educational environments. It focuses on how digital tools assist educators in identifying, managing, and supporting students’ mental well-being. Methodology: A qualitative research design was employed using purposive sampling to select participants. Data were collected through semi-structured interviews and analyzed using an interpretative approach to understand participants’ perceptions and experiences related to the use of technology in supporting mental health. Results: The findings show that technology aids educators in recognizing and responding to students’ mental health concerns, enhances awareness, and increases engagement in mental health initiatives. Digital platforms, such as online counseling, mental health applications, and virtual discussion spaces, help reduce stigma and promote open communication among students. Conclusions: Technology has significant potential to support mental health efforts in schools by empowering educators and fostering active student participation in mental health programs. It serves as an effective medium for early detection, awareness building, and emotional support. Limitations: The study’s limitations include a small number of participants and a focus on a single educational setting, which may limit the generalizability of the findings. Contribution: This research provides practical insights for educators, policymakers, and mental health professionals on how to integrate technology-based approaches into school mental health strategies to create supportive and inclusive learning environments.

Peran Kepemimpinan Transformasional dan Motivasi Pada Kinerja yang dipengaruhi Kesiapan Berubah

Purpose: To determine the role of Transformational Leadership, Motivation to organizational performance mediated by Readiness to Change Methodology/approach: This research uses quantitative research methods The number of samples based on the Yount table for a population of 101 -1000 the number of samples is 10% in this study a sample of 60 respondents from 141 employees. In this study, random sampling technique was used. This research uses the Smart PLS program 4.0 program and uses analytical methods in the form of validity tests, reliability tests, R-square tests, and hypothesis testing. Results/findings: readiness to change does not mediate transformational leadership and motivation to performance; transformational leadership has a significant effect on readiness to change, motivation has a significant effect on readiness to change and performance. Conclusions: This study found that transformational leadership only influences readiness to change, while motivation affects both employee performance and readiness to change. Readiness to change has no effect on performance nor serves as a mediating variable. Limitations: this research is only limited to the Department of Communication and Informatics so that the results cannot be generalized. Contribution: This study proves that transformational leadership greatly affects the readiness of employees to face change, the need to increase transformational leadership training to increase the expertise of leaders in directing employees to achieve organizational goals.