Yumary: Jurnal Pengabdian kepada Masyarakat

Yumary: Jurnal Pengabdian kepada Masyarakat is Indonesian Academic Journal focusing on publishing scientific works related to community services, including current topics and issues based on service activities done by the authors. This aims to significantly contribute to improve the prosperity of Indonesian society.

Yumary: Jurnal Pengabdian kepada Masyarakat is Indonesian Academic Journal focusing on publishing scientific works related to community services, including current topics and issues based on service activities done by the authors. This aims to significantly contribute to improve the prosperity of Indonesian society.

Published
2023-06-12

Articles

Peran Augmented Reality dan Mobile Marketing dalam Meningkatkan Promosi Bisnis

Purpose: This community service activity aims at preparing students to utilize technological developments that are used to improve business promotion at SMK Ma Arif Banyumas through the role of augmented reality and mobile marketing. Research Methodology: This mentoring process is carried out by socializing the use of digital technology as a medium for business promotion. The target of this community service is 12th-grade students of SMK Ma Arif Banyumas, with specifications majoring in Office Management and Business Services. Results: The result of this community service is to educate and provide solutions for students in developing businesses through a technology-based promotional medium, which in this case is through the role of augmented reality and mobile marketing. Conclusions: Augmented reality provides users with an overview of the merging of the real world and the virtual world. Meanwhile, mobile marketing focuses on what media and content you need to design to promote and become a medium of communication to consumers. Limitations: This research is still in the socialization stage, so it is necessary to have an implementation process from the results of the first stage of socialization. Contribution: This research contributes to SMK Ma Arif Banyumas in utilizing technological developments that are used to enhance business promotion through the role of augmented reality and mobile marketing.

Pendampingan Tutor dalam Menghadapi Implementasi Kurikulum Merdeka di PKBM Pelagi Satya Darma

Purpose: This activity is intended for PKBM to prepare for the implementation of an independent curriculum, assistance activities for preparation for the implementation of an independent curriculum are carried out at SPS PAUD Pelangi with PKBM participants throughout the Kedung Waringin District. With the policy of implementing an independent curriculum, every organization of educational activities must prepare themselves. This activity aims to provide information and assistance to prepare for the implementation of an independent curriculum. Methodology: This activity is carried out in several stages, namely the first is to provide material on the independent curriculum, the second is the introduction of the stages of implementing the independent curriculum, the third is discussion, and the fourth is trying to implement only one stage of the stages recommended by the Ministry of Education and Culture. Results: The results of this activity illustrate the difficulties experienced by PKBM in dealing with the implementation of an independent curriculum because the lack of socialization has been overcome, PKBM has been able to gradually absorb the implementation stages recommended by the Ministry of Education and Culture.

Peningkatan Kreatifitas dan Inovasi Pamong Desa melalui Pelatihan Digitalisasi File Arsip Desa

Purpose: This activity aims to provide training to village officials in digitizing village archive files at the Ketawang Village office, Kec. Grabbag, Kab. Magelang, Prov. Central Java. Research Methodology: The community service team chose activity methods including discussions to provide knowledge and understanding, training to provide technical skills, and evaluation for supervision and assessment to village officials in digitizing village archive files at the village office. Results: The implementation of the service begins with the coordination of the service team to determine the location and time of service. For the first day, it was conducted for the presentation of materials related to the digitization of village archives. On the second day, the practice of managing electronic archives was carried out starting from digitizing documents and storing them digitally. Village officials have improved understanding of differences, manual and electronic archives, knowledge of electronic archives, life cycle of electronic archives, creation of electronic filing systems, practice of making electronic filing systems. Conclusions: Service activities have been carried out well and smoothly so as to provide benefits for village officials. Participants have the understanding and skills related to digital archiving. This training is very useful to help the participants' work in service efforts to the community. Limitations: Activities are limited to only 30 participants. Contribution: Activities related to digitizing village archive files at the Ketawang Village office, Kec. Grabbag, Kab. Magelang, Prov. Central Java.

Pemasaran Media Sosial Produk Kelompok Wanita Tani Desa Sungai Langka

Purpose: The purpose of this activity is to empower women farmer groups to be independent of by increasing their knowledge of and skills  in using social media to market their products. Methodology/approach: Community service activities are carried out for women farmer groups in Sungai Langka Village, Pesawaran using several methods, including lectures and discussions; training in the form of practicing Instagram account creation; mentoring; and evaluation. Results/findings: The activities carried out by the service team were able to provide benefits for the participants. This can be seen from the testimonies given by the participants. The activity also succeeded in making farmer groups create Instagram accounts for business activities that were separated from personal Instagram accounts to make it easier to manage. Monitoring and evaluation are carried out for participants who encounter obstacles in making and marketing their products through Instagram. Conclusion: This activity is expected to be sustainable in order to increase the independence and welfare of women farmers in the Sungai Langka village of Pesawaran, so that they are financially independent and not dependent on others.

Optimalisasi Peran BUMDes dalam Pengembangan Ekowisata melalui Business Plan dan Penguatan Mental Usaha di Desa Paguyuban Kecamatan Way Lima Kabupaten Pesawaran

Purpose: The establishment of the Telaga Batu Putih BUMDes aims to participate in village development and provide services to the community in its management carried out by the village government and the community. The existence of the Telaga Batu Putih village-owned enterprises (BUMDes) is expected to be able to improve the village economy to create community welfare. The purpose of this study was to determine whether the role of the Telaga Batu Putih BUMDes was optimal for the welfare of the village community or not. Because BUMDes Margo Guyub has a set of apparatus that have worked fine, but the BUMDes has not optimally marketed its business units. Methodology/approach: This research is a qualitative research with a descriptive approach. The place in this study is in the Paguyuban village Kecamatan Way Lima, Kabupaten Pesawaran. Results/findings: The results showed that the Telaga Batu Putih BUMDes has played a role in improving the welfare of the community, but it has not been optimal in its implementation, the factors that become obstacles in running a business are limited human resources, weak managerial capacity and low capital. Conclusion: The government's role is needed to conduct socialization and provide training and assistance to the community regarding the management of the Telaga Batu Putih BUMDes so that it can be carried out properly and professionally.

Refleksi Pelaksanaan Program Transformasi Digital di Masa Pandemi

Purpose: This paper contains a reflection on the implementation of community service carried out by team during the pandemic era (2019 - 2022). Methodology/approach: Work program designed related to the use of information technology. Meanwhile, the contextual issues provided are community economics, education, archive management, and social media and websites optimalization Results/findings: Some challenges are faced during the implementation such as the limited ability to operate technology, limited internet connections, and the need for supporting devices. However, in general, the public understands the importance of innovation using technology as an effort to improve the effectiveness and efficiency of business processes. Conclusion: Even though it takes a long time in order to transform the manual method to technology-based. It takes active participation from the community to learn and consistence. In addition, assistance is also needed so the sustainability of digital transformation will continues as expected.

Sosialisasi Pemasaran Berbasis E-Commerce pada Home Industri di Desa Mergotentrem Kabupaten Oku Timur

Purpose: This service activity is carried out in the form of socialization by providing knowledge, understanding related to marketing methods to the Margotentrem village community regarding products produced by the bamboo craftsman home industry with the hope of being able to develop and become a competitive business in the midst of modern business today and in the future. Methodology: This research is a qualitative descriptive study using survey methods and Participatory Rural Appraisal Method (PRA) in which the respondents are home industry bamboo manufacturers in Margotentrem village who are directly involved starting from the process of identifying problems, identifying needs, planning, implementing, to monitoring and evaluating activities. Results: From the realization of this service activity, it is able to provide solutions, be able to introduce products that are characteristic of one of the ethnic groups in Indonesia, and be able to provide value for products produced by the home industry of bamboo craftsmen by utilizing e-commerce through accounts, Facebook, Instagram, Shopee and Tokopedia. Limitations: The implementation of this service only focuses on socializing methods for marketing products produced by the home industry of bamboo craftsmen but is contrary to understanding, interest and limited human resources. Contribution: Providing solutions and adding technology-based knowledge, especially in the field of digital marketing.

Initiating Sustainable Development Goals (SDGs) for Village: A Joint International Community Service Program

Purpose: The purpose of this program is to provide a basic understanding of the advantages inherent in implementing Sustainable Development Goals (SDGs) in rural areas, particularly in Padanglampe Village, South Sulawesi, Indonesia. Methodology: We employ socialization to deliver a fundamental understanding of the SDGs within Padanglampe Village. This approach is divided into three steps. First, lectures on SDGs and their relevance to village development were delivered to the participants. The speakers are lecturers from the Faculty and Economics and Business, Universitas Muslim Indonesia, and exchange students, Victor Lanceleur and Davoine Solene, from Polytech Annecy-Chambéry-Université Savoie Mont Blanc, France. Second, interactive Q&A sessions are conducted to foster active engagement. Finally, participant knowledge, awareness, and attitudes towards SDGs were evaluated using a questionnaire-based approach. Results: The study involved 29 participants from diverse backgrounds, and, overall, the program progressed smoothly. Evaluation findings indicate that the majority of participants in Padanglampe village attained adequate literacy regarding SDGs following lectures. This suggests a positive impact of the program in enhancing knowledge, awareness, and attitude among villagers about the SDGs and their significance for sustainable development. Limitations: Although the program showed promising results, certain limitations need to be addressed. One notable limitation is the reliance on Google Forms for evaluation, which may not provide a comprehensive understanding of the participants’ perspectives. Therefore, we strongly suggest using participatory approaches, such as interviews, to obtain deeper insights into villagers’ understanding and perceptions of the SDGs. Contributions: Despite these limitations, this community service program initiative has made significant contributions to advancing villagers’ understanding and participation in SDGs. By providing socialization about SDGs at the grassroots level, the program has played a crucial role in promoting sustainable development within rural areas.