Pemasaran Media Sosial Produk Kelompok Wanita Tani Desa Sungai Langka

https://doi.org/10.35912/yumary.v3i4.1851
Published: Jun 12, 2023

Abstract:

Purpose: The purpose of this activity is to empower women farmer groups to be independent of by increasing their knowledge of and skills in using social media to market

their products.

Methodology/approach: Community service activities are carried out for women farmer groups in Sungai Langka Village, Pesawaran using several methods, including lectures and discussions; training in the form of practicing Instagram account creation; mentoring; and evaluation.

Results/findings: The activities carried out by the service team were able to provide benefits for the participants. This can be seen from the testimonies given by the participants. The activity also succeeded in making farmer groups create Instagram accounts for business activities that were separated from personal Instagram accounts to make it easier to manage. Monitoring and evaluation are carried out for participants who encounter obstacles in making and marketing their products through Instagram.

Conclusion: This activity is expected to be sustainable in order to increase the independence and welfare of women farmers in the Sungai Langka village of Pesawaran, so that they are financially independent and not dependent on others.

Keywords:
1. instagram
2. financially independent
3. women farmer group
4. women empowerment
Authors:
1 . Roslina Roslina
2 . Habibullah Jimad
3 . Nova Mardiana
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How to Cite
Roslina, R., Jimad, H., & Mardiana, N. (2023). Pemasaran Media Sosial Produk Kelompok Wanita Tani Desa Sungai Langka. Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(4), 219–223. https://doi.org/10.35912/yumary.v3i4.1851
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Issue & Section
Vol. 3 No. 4 (2023): Juni
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  1. Abidin, Z. et al. (2022) ‘Pemberdayaan Masyarakat Melalui Badan Usaha Milik Desa sebagai Sentra Produk Pangan Berbasis Jagung dan Mete’, Yumary?: Jurnal Pengabdian Kepada Masyarakat, 2(4), pp. 189–202. doi: 10.35912/yumary.v2i4.952.
  2. BPS Pesawaran (2020) Indikator Kesejahteraan Rakyat Kabupaten Pesawaran Tahun 2020, BPS Kabupaten Pesawaran.
  3. Chatterjee, S. and Kumar, A. kar (2020) ‘Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India’, International Journal of Information Management, 53(December 2019), p. 102103. doi: 10.1016/j.ijinfomgt.2020.102103.
  4. KPPPA and BPS (2012) Pembangunan Manusia Bebasis Gender 2012.
  5. Li, F., Larimo, J. and Leonidou, L. C. (2021) ‘Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda’, Journal of the Academy of Marketing Science, 49(1), pp. 51–70. doi: 10.1007/s11747-020-00733-3.
  6. Putri, V. N., Roedjinandari, N., & Risfandini, A. (2023). Pengaruh E-Wom, Citra Destinasi dan Fasilitas terhadap Kepuasan Wisatawan di Kebun Raya Purwodadi. Studi Ilmu Manajemen Dan Organisasi, 4(1), 1-12.
  7. Saravanakumar and SuganthaLakshmi (2012) ‘Machine Translated by Google Machine Translated by Google suara yang rendah’, Life Science Journal, 9(4), pp. 1–8.
  8. Saugi, W. and Sumarno, S. (2015) ‘Pemberdayaan perempuan melalui pelatihan pengolahan bahan pangan lokal’, Jurnal Pendidikan dan Pemberdayaan Masyarakat, 2(2), p. 226. doi: 10.21831/jppm.v2i2.6361.
  9. Setiowati, R. (2018) ‘Pemasaran melalui sosial media’. Available at: https://www.kompasiana.com/kendysetiawan/5ded08fd097f3607cc402753/pemasaran-melalui-sosial-media.
  10. Sihombing, S. O., Juliana, J., Hubner, I. B., Pramono, R., & Hidayat, J. (2023). Bamboo Design Training for hotel and culinary amenities at the Bamboo Community of Sukabumi Regency. Jurnal Nusantara Mengabdi, 2(2), 99-107.
  11. Strempel, A. (2011) Penilaian Kebutuhan Proyek untuk Perempuan Aceh di Bidang Pertanian.
  12. Suhartini et al. (2005) Model- Model Pemberdayaan Masyarakat. Yogyakarta: Pustaka Pesantren. doi: 10.23917/jep.v12i1.202.
  13. Suryani, ita (2015) ‘Pemanfaatan Media Sosial sebagai Media Pemasaran Produk dan Potensi Indonesia dalam Upaya Mendukung ASEAN Community 2015. (Studi Social Media Marketing Pada Twitter Kemenparekraf RI dan Facebook Disparbud Provinsi Jawa Barat)’, Jurnal Komunikasi, 8(2014), pp. 123–138.
  14. Widjajanti, K. (2011) ‘Jurnal Ekonomi Pembangunan Model pemberdayaan masyarakat’, Jurnal Ekonomi Pembangunan, 12(1), pp. 15–27. doi: https://doi.org/10.23917/jep.v12i1.202.