About the Journal

Jurnal Bisnis dan Pemasaran Digital (JBPD), published by Goodwood Publisher, is a national, peer-reviewed scholarly journal dedicated to the dissemination of high-quality research and scholarly works in the fields of business and digital marketing. The journal is designed to serve as an academic platform for the publication of original research articles, conceptual papers, and applied studies that contribute to the theoretical enrichment and practical advancement of business and digital marketing studies in the Indonesian context.

JBPD focuses on contemporary issues and emerging trends in the digital economy, including digital marketing strategies, consumer behavior in online environments, e-commerce, social media marketing, branding, digital communication, data-driven marketing, and business innovation. By addressing both strategic and operational aspects of digital business practices, the journal seeks to bridge the gap between academic research and real-world business applications in the rapidly evolving digital era.

The journal welcomes submissions from researchers, academicians, and practitioners who are interested in sharing empirical findings, analytical perspectives, and best practices related to business development and digital marketing strategies. JBPD encourages interdisciplinary approaches and methodological diversity, including quantitative, qualitative, and mixed-methods research, as well as case studies that offer practical insights for businesses and policymakers.

Through a rigorous peer-review process and a commitment to ethical publishing standards, Jurnal Bisnis dan Pemasaran Digital (JBPD) aspires to become a credible and influential reference for academics, professionals, and decision-makers. The journal aims to support innovation, competitiveness, and sustainable growth in Indonesian businesses by promoting scholarly dialogue and knowledge exchange in the field of business and digital marketing.

Journal Information

  • ISSN (Electronic): 2798-3293

  • Publication Frequency: Biannual (2 issues per year)

  • Issue Schedule: January and July

  • Mode of Publication: Online

  • Language of Publication: English

  • Submission Email: admin@penerbitgoodwood.com

  • Keywords: Digital Marketing, Business Strategy, Consumer Behavior, E-Commerce, Social Media Marketing, Digital Business Innovation, Online Branding

Publication Frequency

Jurnal Bisnis dan Pemasaran Digital (JBPD) is published biannual, with two regular issues released annually in January and July.

Language Policy

JBPD requires that all manuscripts be written in English. Authors are encouraged to use clear, concise, and academically appropriate language, with proper grammar and spelling to ensure clarity and international readability.

Types of Published Articles

JBPD publishes peer-reviewed scholarly manuscripts that contribute significantly to the literature and professional practice in business and digital marketing. The journal accepts the following types of submissions:

1. Research Articles

Research articles present original theoretical or empirical studies demonstrating methodological rigor, analytical depth, and clear contributions to academic literature and/or professional practice. Submissions employing quantitative, qualitative, mixed-methods, or replication approaches are welcomed.

2. Review Articles

Review articles provide a systematic and critical synthesis of existing literature on topics relevant to the journal’s scope. These articles should identify conceptual, methodological, or empirical gaps and offer clear directions for future research.

All published articles must comply with ethical research and publication standards and are subject to a double-blind peer-review process.

Publisher

JBPD is published by Penerbit Goodwood, an Indonesian academic publisher committed to disseminating high-quality and impactful scholarly research to the global academic community.

Plagiarism Screening

All submitted manuscripts are screened for plagiarism using professional plagiarism detection software to ensure originality and compliance with academic integrity standards. The software that can be use for screening plagiarism are