Journal History

Jurnal Bisnis dan Pemasaran Digital (JBPD) is a peer-reviewed scholarly journal published by Goodwood Publisher, focusing on research and studies in the fields of business and digital marketing. The journal was first published in 2021 with the objective of providing an academic platform for researchers, academics, and practitioners to disseminate high-quality research that addresses the challenges and opportunities of business development in the digital era.

Since its establishment, JBPD has been managed as a biannual journal, publishing two issues per year to ensure consistency and quality in its editorial process. The journal follows a regular publication schedule in January and July, allowing sufficient time for a rigorous peer-review process while maintaining continuity in the dissemination of scholarly knowledge.

The journal covers a broad range of topics related to digital business and marketing, including digital marketing strategies, consumer behavior in digital environments, e-commerce, digital advertising, branding, digital platforms, start-up development, and business innovation driven by technology. All submitted manuscripts undergo a thorough editorial screening and peer-review process to ensure academic rigor, originality, and relevance to both academic and professional communities.

Since its first publication in 2021, Jurnal Bisnis dan Pemasaran Digital (JBPD) has continuously sought to improve its editorial management, uphold ethical publishing standards, and enhance its academic visibility and impact. Through consistent development and professional governance, the journal aims to become a credible and sustainable academic reference in the field of business and digital marketing, particularly within the Indonesian context.