About the Journal

Jurnal Bisnis dan Pemasaran Digital (JBPD), published by Goodwood Publisher, is a national, peer-reviewed scholarly journal that publishes high-quality articles in the fields of business and digital marketing. JBPD aims to serve as an academic platform for disseminating new ideas, discoveries, and innovations that contribute to the theoretical and practical development of business and digital marketing studies in Indonesia.

The journal welcomes submissions from researchers, academicians, and practitioners who are interested in sharing research findings and insights related to business and digital marketing strategies in the modern digital era

The journal is published twice a year, in January and July.

  • ISSN (Online): 2798-3293
  • Frequency: Twice a year, (January and July)
  • Language: English
  • Publisher: Penerbit Goodwood

Scope

  1. Marketing Management
  2. Marketing Strategy
  3. Digital Marketing
  4. Digital Platforms
  5. Digital Advertising
  6. Digital Entrepreneurship
  7. Digital Products and Services
  8. Start-ups
  9. Digital Business Strategy
  10. Technology in Business
  11. Industrial Revolution 4.0