Focus & Scope

Jurnal Bisnis dan Pemasaran Digital (JBPD) publishes scholarly works that examine theories, concepts, and practical applications in the fields of business and digital marketing, with a particular emphasis on the transformation of business practices in the digital era. The journal welcomes interdisciplinary and applied studies that contribute to innovation, competitiveness, and sustainable business development.

The scope of JBPD includes, but is not limited to, the following areas:

• Marketing Management

• Marketing Strategy

• Digital Marketing

• Digital Platforms

• Digital Advertising

• Digital Entrepreneurship

• Digital Products and Services

• Start-ups

• Digital Business Strategy

• Technology in Business

• Industry 4.0