Purpose: This study aims to determine the influence of brand awareness and lifestyle on customer satisfaction and purchase decisions of the Pokémon Trading Card Game in Palu city.

Methodology/approach: A quantitative approach was used to collect data through a survey of...

Purpose: This research aims to determine the effect of service quality and brand image on increasing guest satisfaction at Hotel Santika Palu.

Methodology: The population in this study were visitors who stayed at the Hotel Santika Palu, the sampling...

Purpose: The purpose of this research is to analyze the effect of green marketing and brand image on repurchases through customer satisfaction as an intervening variable in Torufarm Palu products.

Methodology: This research methodology is quantitative...