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Title or Author: "Ponirin Ponirin"

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Pengaruh Green Marketing dan Citra Merek terhadap Pembelian Ulang melalui Kepuasan Konsumen sebagai Variabel Intervening pada Produk Torufarm Palu

Authors: Intan Nuraini, Muzakir Muzakir, Ponirin Ponirin, Pricylia Chintya Dewi Buntuang
Journal: Studi Akuntansi, Keuangan, dan Manajemen

Purpose: The purpose of this research is to analyze the effect of green marketing and brand image on repurchases through customer satisfaction as an intervening variable in Torufarm Palu products.

Methodology: This research methodology is quantitative...

Published: January 9, 2025