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Studi Akuntansi, Keuangan, dan Manajemen | P-ISSN | E-ISSN 2798-0251

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Title or Author: "Muzakar Isa"

2 article(s) found for: "Muzakar Isa"

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Pengaruh Online Customer Review dan Flash Sale Promotion yang Dimediasi oleh Sikap terhadap Minat Beli Skincare Skintific pada Marketplace Shopee

Authors: Nita Wulandari, Muzakar Isa

Journal: Studi Akuntansi, Keuangan, dan Manajemen

Purpose: The purpose of this study is to examine the impact of online customer reviews and flash sale promotions on purchase interest in skintific skincare products with consumer attitude as a mediating variable

Research methodology:...

Published: January 2, 2025

Pengaruh Influencer Marketing dan Live Streaming terhadap Perilaku Pembelian Skintific di Tiktok Shop dengan Niat Pembelian sebagai Variabel Mediasi

Authors: Mei Dian Irrawati, Muzakar Isa

Journal: Studi Akuntansi, Keuangan, dan Manajemen

Purpose: This research aims to analyze the influence of influencer marketing and live streaming on purchase intentions and purchasing behavior for skintific products on the TikTok Shop platform.

Research methodology: A...

Published: January 2, 2025

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