Pengaruh Influencer Marketing dan Live Streaming terhadap Perilaku Pembelian Skintific di Tiktok Shop dengan Niat Pembelian sebagai Variabel Mediasi
Abstract:
Purpose: This research aims to analyze the influence of influencer marketing and live streaming on purchase intentions and purchasing behavior for skintific products on the TikTok Shop platform.
Research methodology: A quantitative approach was used by collecting data through a survey of 200 respondents who have interacted with Skintific products via TikTok Shop. Partial Least Squares (PLS) analysis was employed to examine the relationships between variables.
Results: The results indicate that influencer marketing has a positive and significant impact on purchase intention, with factors such as expertise, attractiveness, and credibility of influencers playing a key role. Additionally, the live streaming feature shows a significant influence on purchase intention, creating an interactive shopping experience that enhances consumer trust. Purchase intention is proven to mediate the relationship between influencer marketing and purchasing behavior, as well as between live streaming and purchasing behavior.
Limitations: Limited to TikTok Shop consumers and focused on Skintific products, so the results may be less generalizable to other e-commerce platforms or products.
Contribution: field of digital marketing, academic
Downloads

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Adriana S. Lahus, Ardy F. Lamatokan, Herybertus S. Meot, Simon Sia Niha, & Watu, E. G. C. (2023). Pengaruh Brand Image Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Tiktok Shop. ORGANIZE: Journal of Economics, Management and Finance, 2(2), 107–118. https://doi.org/10.58355/organize.v2i2.21
Agustin, D. R., Kumadji, S., & Yulianto, E. (2020). Keputusan Pembelian (Survei Pada Konsumen Non-Member Tupperware Di Kota Malang). Jurnal Administrasi Bisnis (JAB)|Vol, 22(2), 1–10. https://media.neliti.com/media/publications/85919-ID-pengaruh-green-marketing-terhadap-minat.pdf
Ahmadi, F. (2022). Factors Influencing Product Purchase. 571–586. https://doi.org/10.55573/IJAFB.074342
Amalia, A. C., & Sagita, G. (2019). Analisa Pengaruh Influencer Social Media Terhadap Keputusan Pembelian Konsumen Generasi Z di Kota Surabaya. JURNAL SOSIAL?: Jurnal Penelitian Ilmu-Ilmu Sosial, 20(2), 51–59. https://doi.org/10.33319/sos.v20i2.42
Angelica, C., Anjani A., F., Tercia, C. Y., & Murniadi, K. (2020). Studi Hubungan Kredibilitas Influencer, Parasosial, Nilai Merek, dan Niat Pembelian Produk Kosmetik. Kajian Branding Indonesia, 2(2), 300–336. https://doi.org/10.21632/kbi.2.2.300-336
Anggetha, D. A., & Albari, A. (2024). Pengaruh Kualitas Layanan dan Citra Merek terhadap Kepuasan Pelanggan dan Niat Pembelian Sewa Kost di Singgahsini Mamikos ( The Effect of Service Quality and Brand Image on Customer Satisfaction and Rental Purchase Intention of Boarding Houses at Singgahsini Mamikos ). 5(4), 543–551.
Ardiyanti, V. D. (2023). The Effect of TikTok Live Streaming Shopping on Impulse Buying Behavior in The 2023 Global Crisis. 2(1), 1–6.
Ashidqi, M. F., Studi, P., Ekonomi, H., Islam, F. A., & Surakarta, U. M. (2022). Konsumen Membeli Barang Via Online ( Studi Kasus Mahasiswa HES UMS ).
Bisnis, F., Muhammadiyah, U., Ardianto, H., & Isa, M. (2024). Analisis Pengaruh E-Wom , Brand Image Dan Trust Terhadap Purchase Intention Eco-Friendly Transport Di Surakarta. 5(4), 2927–2945.
Damanik, E. O. P., Zikra Kemala, & Sipayung, T. (2023). Pengaruh Harga Dan Kualitas Produk Pada Live Streaming Aplikasi TIKTOK Terhadap Minat Beli Mahasiswa Ekonomi Universitas Simalungun. Manajemen?: Jurnal Ekonomi, 5(2), 90–104. https://doi.org/10.36985/manajemen.v5i2.814
Dinanti, W. D., & Bharata, W. (2023). Exploration of Consumer Buying Interests at Tiktok Stores Live Streaming Based on the Stimulus Organism Response (SOR) Framework. Jurnal Sisfokom (Sistem Informasi Dan Komputer), 12(2), 254–264. https://doi.org/10.32736/sisfokom.v12i2.1658
Dirgiatmo, Y. (2023). Testing The Discriminant Validity and Heterotrait–Monotrait Ratio of Correlation (HTMT): A Case in Indonesian SMEs. Emerald. https://doi.org/10.1108/S1571-03862023000033A011
Dong, Y., & Tarofder, A. K. (2023). Exploring the Marketing Strategies of Live Web-based Shopping based on Tik Tok Live Streaming Platform. Academic Journal of Management and Social Sciences, 3(3), 149–152. https://doi.org/10.54097/ajmss.v3i3.11107
Doshi, R. (n.d.). Modeling Influencer Marketing Campaigns in Social Networks. 1–14.
Fathurrahman, M. M., Triwardhani, D., & Argo, J. G. (2021). Pengaruh Influencer Marketing Dan Viral Marketing Terhadap Keputusan Pembelian Bittersweet By Najla. Prosiding SENAPENMAS, 346(2), 1209. https://doi.org/10.24912/psenapenmas.v0i0.15157
Fuady, I., Prasanti, D., & Indriani, S. S. (2020). Penerapan Teori Plan Behavior: Faktor yang Mempengaruhi Niat Perilaku Hidup Bersih dan Sehat. Jurnal Berkala Kesehatan, 6(1), 24. https://doi.org/10.20527/jbk.v6i1.8638
Gu, F. F. (2022). This is the Pre-Published Version . Influencer Marketing Effectiveness Influencer Marketing Effectiveness. 86, 93–115. https://doi.org/10.1177/00222429221102889.Influencer
Hanifah, N., & Yusrin, N. A. (2024). Analisis Pengaruh Strategi Promosi , Loyalitas dan Kepuasan Hidup Penggemar terhadap Niat Pembelian Kembali Album NCT Dream ( Analysis of the Influence of Fans ’ Promotional Strategy , Loyalty and Life Satisfaction on NCT Dream Album Repurchase Intentions. 4(1), 33–43.
Haristiyanti, R., Jatmiko, R. D., & Fiandari, Y. R. (2023). Purchase Intention as Mediation: SOR Model of Hedonic Lifestyle and Word of Mouth on Purchase Behavior. Business Innovation Management and Entrepreneurship Journal (BIMANTARA), 2(02), 135–148. https://doi.org/10.22219/bimantara.v2i02.29779
Hasim, N. N., Abid Azhar, K., Ab Hamid, S. N., & Che Wel, C. A. (2023). Live Streaming Shopping: Effects on Purchase Intentions among Malaysian Consumers. International Journal of Academic Research in Business and Social Sciences, 13(5), 2946–2956. https://doi.org/10.6007/ijarbss/v13-i5/17118
Hoffman, D. W. (n.d.). No ????????????????????? ?????????????????Title.
Iii, B. A. B., & Penelitian, M. (n.d.). No Title. 21–33.
Ilmiah, J., & Pendidikan, W. (2023). 2 1,2,. 9(November), 13–26.
Jentayu, & Monang, S. (2023). Analisis Komunikasi Influencer Marketing Dalam Penggunaan Fitur Live Pada Aplikasi Tiktok. Jurnal Indonesia?: Manajemen Informatika Dan Komunikasi, 4(3), 1163–1170. https://doi.org/10.35870/jimik.v4i3.343
Joshi, Y., Lim, W. M., Jagani, K., & Kumar, S. (2023). Social media influencer marketing: foundations, trends, and ways forward. In Electronic Commerce Research (Issue 0123456789). Springer US. https://doi.org/10.1007/s10660-023-09719-z
Lee, C., & Chen, C. (2021). Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework. 1–17.
Ling, Q., & Masrom, M. B. (2023). Role of Live E-Commerce on Consumer Purchase Intentions. International Journal of Professional Business Review, 8(6), e02435. https://doi.org/10.26668/businessreview/2023.v8i6.2435
Ling, S., Zheng, C., Cho, D., Kim, Y., & Dong, Q. (2024). The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model. Behavioral Sciences, 14(4). https://doi.org/10.3390/bs14040320
Lukito, L. P., & Yustini, R. (2019). The Mediation Effect of Customer Perceived Value and AttitudeToward Advertisement on Social Media Influencer’s Credibility on Purchase Intention. Journal of Management and Business Environment (JMBE), 1(1), 35–54. https://doi.org/10.24167/jmbe.v1i1.2049
Mranani, N. A., & Lastianti, S. D. (2022). Hubungan Kelompok Acuan , Perceived Value , Perceived Quality Dan Media Sosial Terhadap Niat Pembelian Serta Dampaknya Pada Keputusan Pembelian Sepeda Pushbike ( Studi Pada Komunitas Pushbike Surabaya ). 20(2).
Mutiara, P., & Putri, K. Y. S. (2024). The Study of Uses and Gratification Theory of TikTok as A Shopping Platform Seen from Buyers’ View. Journal of Digital Marketing and …, 4(1), 7–18. https://tecnoscientifica.com/journal/jdmc/article/view/429%0Ahttps://tecnoscientifica.com/journal/jdmc/article/download/429/216
Nasution, A. N. A. R. (2021). Pengaruh Brand Ambassador, Perilaku Konsumtif, Dan Fanatisme Terhadap Keputusan Pembelian Produk Nature Republic Dalam Perspektif Ekonomi Islam (Studi Kasus Pada Konsumen Penggemar Boygroup Korea Nct 127 Di Indonesia). Https://Eprints.Walisongo.Ac.Id/Id/Eprint/13706/Eprint/13706/, 4(1), 1–23.
Nazwa, A., Astuti, D., & Noviyanti, D. (2022). Faktor-Faktor Yang Mempengaruhi Perilaku Pembelian?: Minat Konsumen , Harga Dan Kualitas Produk ( Literature Review MSDM ). 3(5), 540–551.
Niat, M., & Mediasi, S. (2019). Buletin Studi Ekonomi. Vol. 24 No. 2, Agustus 2019. 24(2), 279–287.
Nisa, R. R. (2019). Pengaruh Sosial Media Influencerdan Trustworthinessterhadap Keputusan Pembeliankosmetikmake Over (Di Royal Plaza). Jurnal Pendidikan Tata Niaga (JPTN), 07(02), 1–4. https://ejournal.unesa.ac.id/index.php/jptn/article/view/30171/27649
Oktaria, R. (2023). di sosial media masing-masing. Peran.
Pamikatsih, M., & Latif, E. A. (2020). Jurnal Sketsa Bisnis. Jurnal Sketsa Bisnis, 5(1), 49–59. https://www.academia.edu/download/70645688/1738.pdf
Paujiah, S., Ahmad, A., & Wulan, M. N. (2022). Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood (The Effect of Product Photos and Customer Ratings on Purchase Decisions through GoFood Application). Reviu Akuntansi, Manajemen, Dan Bisnis (Rambis), 2(2), 79–87. http://penerbitgoodwood.com/index.php/rambis/article/view/1501
Prasetyorini, E., & Suprajang, S. E. (2023). Tiktok Shop: Consumer Culture Transformation in the Era of Social Media. DIVERSITY Logic Journal Multidisciplinary, 1(2), 56–62. https://doi.org/10.61543/div.v1i2.31
Puspitaningrum, I. A., & Kadi, D. C. A. (2023). Pengaruh Fitur Live Streaming, Content Marketing, Dan Platform Media Sosial Tiktok Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Ms Glow Kota Madiun). SIMBA?: Seminar Inovasi Manajemen, Bisnis, Dan Akuntansi, September.
Putri, N. H., Sari, N. S., & Rahmah, N. (2022). Faktor-Faktor Yang Mempengaruhi Proses Riset Konsumen?: Target Pasar , Perilaku Pembelian Dan Permintaan Pasar ( Literature Review Perilaku Konsumen ). 3(5), 504–514.
Qin, Z., Chen, Y., Yan, Y., & Huang, Y. (2024). Influencer Marketing Platforms’ Effect on Light Meal Purchase Intention and Behavior. Sustainability (Switzerland) , 16(11), 1–20. https://doi.org/10.3390/su16114369
Rifani, R. A., Aryanti, S., & Syamsuriani, S. (2023). Pengaruh Pengaruh Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Konsumen (Studi Pada Livestream Tiktok Shop). Amsir Management Journal, 3(2), 100–114. https://doi.org/10.56341/amj.v3i2.204
Sekaran, U., & Bougie, R. (2017). metode penelitian untuk bisnis.
Sunyoto, D. (n.d.). No Title.
Trisha, T. C., Robert, J., & Bautista, J. R. (2018). Content ? related factors influence perceived value of location ? based mobile advertising advertising.
Wahyuni. (2019). Pengertian skala likert. Bab III Metoda Penelitian, Bab iii me, 1–9.
Weismueller, J., Harrigan, P., Wang, S., & Soutar, G. N. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, 28(4), 160–170. https://doi.org/10.1016/j.ausmj.2020.03.002
Widyawati, S., & Faeni, R. P. (2021). Pengaruh Marketing Online , Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Hotel Borobudur ( The Influence of Online Marketing , Service Quality and Price on Borobudur Hotel Consumer Satisfaction ). 1(1), 15–19.
Wu, Y., & Huang, H. (2023). Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust. Sustainability (Switzerland), 15(5). https://doi.org/10.3390/su15054432
Yue, Shuying, Yu, Tuoxin, Li, Jin, & Yan, Qiang. (2024). The Consumer Buying Behavior and Its Relationship to Financial Management of a Purchasing Company. Journal of Business and Management Studies, 6(1), 97–109. https://doi.org/10.32996/jbms.2024.6.1.5
Yusa, V. De. (2023). Pengaruh Nilai Hedonis dan Nilai Utilitarian terhadap Niat Pembelian Tas Lokal pada Generasi Z Wanita ( The Influence of Hedonic Values and Utilitarian Values on Intention to Purchase Local Bags in Generation Z Women ). 3, 111–121.
- Adriana S. Lahus, Ardy F. Lamatokan, Herybertus S. Meot, Simon Sia Niha, & Watu, E. G. C. (2023). Pengaruh Brand Image Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Tiktok Shop. ORGANIZE: Journal of Economics, Management and Finance, 2(2), 107–118. https://doi.org/10.58355/organize.v2i2.21
- Agustin, D. R., Kumadji, S., & Yulianto, E. (2020). Keputusan Pembelian (Survei Pada Konsumen Non-Member Tupperware Di Kota Malang). Jurnal Administrasi Bisnis (JAB)|Vol, 22(2), 1–10. https://media.neliti.com/media/publications/85919-ID-pengaruh-green-marketing-terhadap-minat.pdf
- Ahmadi, F. (2022). Factors Influencing Product Purchase. 571–586. https://doi.org/10.55573/IJAFB.074342
- Amalia, A. C., & Sagita, G. (2019). Analisa Pengaruh Influencer Social Media Terhadap Keputusan Pembelian Konsumen Generasi Z di Kota Surabaya. JURNAL SOSIAL?: Jurnal Penelitian Ilmu-Ilmu Sosial, 20(2), 51–59. https://doi.org/10.33319/sos.v20i2.42
- Angelica, C., Anjani A., F., Tercia, C. Y., & Murniadi, K. (2020). Studi Hubungan Kredibilitas Influencer, Parasosial, Nilai Merek, dan Niat Pembelian Produk Kosmetik. Kajian Branding Indonesia, 2(2), 300–336. https://doi.org/10.21632/kbi.2.2.300-336
- Anggetha, D. A., & Albari, A. (2024). Pengaruh Kualitas Layanan dan Citra Merek terhadap Kepuasan Pelanggan dan Niat Pembelian Sewa Kost di Singgahsini Mamikos ( The Effect of Service Quality and Brand Image on Customer Satisfaction and Rental Purchase Intention of Boarding Houses at Singgahsini Mamikos ). 5(4), 543–551.
- Ardiyanti, V. D. (2023). The Effect of TikTok Live Streaming Shopping on Impulse Buying Behavior in The 2023 Global Crisis. 2(1), 1–6.
- Ashidqi, M. F., Studi, P., Ekonomi, H., Islam, F. A., & Surakarta, U. M. (2022). Konsumen Membeli Barang Via Online ( Studi Kasus Mahasiswa HES UMS ).
- Bisnis, F., Muhammadiyah, U., Ardianto, H., & Isa, M. (2024). Analisis Pengaruh E-Wom , Brand Image Dan Trust Terhadap Purchase Intention Eco-Friendly Transport Di Surakarta. 5(4), 2927–2945.
- Damanik, E. O. P., Zikra Kemala, & Sipayung, T. (2023). Pengaruh Harga Dan Kualitas Produk Pada Live Streaming Aplikasi TIKTOK Terhadap Minat Beli Mahasiswa Ekonomi Universitas Simalungun. Manajemen?: Jurnal Ekonomi, 5(2), 90–104. https://doi.org/10.36985/manajemen.v5i2.814
- Dinanti, W. D., & Bharata, W. (2023). Exploration of Consumer Buying Interests at Tiktok Stores Live Streaming Based on the Stimulus Organism Response (SOR) Framework. Jurnal Sisfokom (Sistem Informasi Dan Komputer), 12(2), 254–264. https://doi.org/10.32736/sisfokom.v12i2.1658
- Dirgiatmo, Y. (2023). Testing The Discriminant Validity and Heterotrait–Monotrait Ratio of Correlation (HTMT): A Case in Indonesian SMEs. Emerald. https://doi.org/10.1108/S1571-03862023000033A011
- Dong, Y., & Tarofder, A. K. (2023). Exploring the Marketing Strategies of Live Web-based Shopping based on Tik Tok Live Streaming Platform. Academic Journal of Management and Social Sciences, 3(3), 149–152. https://doi.org/10.54097/ajmss.v3i3.11107
- Doshi, R. (n.d.). Modeling Influencer Marketing Campaigns in Social Networks. 1–14.
- Fathurrahman, M. M., Triwardhani, D., & Argo, J. G. (2021). Pengaruh Influencer Marketing Dan Viral Marketing Terhadap Keputusan Pembelian Bittersweet By Najla. Prosiding SENAPENMAS, 346(2), 1209. https://doi.org/10.24912/psenapenmas.v0i0.15157
- Fuady, I., Prasanti, D., & Indriani, S. S. (2020). Penerapan Teori Plan Behavior: Faktor yang Mempengaruhi Niat Perilaku Hidup Bersih dan Sehat. Jurnal Berkala Kesehatan, 6(1), 24. https://doi.org/10.20527/jbk.v6i1.8638
- Gu, F. F. (2022). This is the Pre-Published Version . Influencer Marketing Effectiveness Influencer Marketing Effectiveness. 86, 93–115. https://doi.org/10.1177/00222429221102889.Influencer
- Hanifah, N., & Yusrin, N. A. (2024). Analisis Pengaruh Strategi Promosi , Loyalitas dan Kepuasan Hidup Penggemar terhadap Niat Pembelian Kembali Album NCT Dream ( Analysis of the Influence of Fans ’ Promotional Strategy , Loyalty and Life Satisfaction on NCT Dream Album Repurchase Intentions. 4(1), 33–43.
- Haristiyanti, R., Jatmiko, R. D., & Fiandari, Y. R. (2023). Purchase Intention as Mediation: SOR Model of Hedonic Lifestyle and Word of Mouth on Purchase Behavior. Business Innovation Management and Entrepreneurship Journal (BIMANTARA), 2(02), 135–148. https://doi.org/10.22219/bimantara.v2i02.29779
- Hasim, N. N., Abid Azhar, K., Ab Hamid, S. N., & Che Wel, C. A. (2023). Live Streaming Shopping: Effects on Purchase Intentions among Malaysian Consumers. International Journal of Academic Research in Business and Social Sciences, 13(5), 2946–2956. https://doi.org/10.6007/ijarbss/v13-i5/17118
- Hoffman, D. W. (n.d.). No ????????????????????? ?????????????????Title.
- Iii, B. A. B., & Penelitian, M. (n.d.). No Title. 21–33.
- Ilmiah, J., & Pendidikan, W. (2023). 2 1,2,. 9(November), 13–26.
- Jentayu, & Monang, S. (2023). Analisis Komunikasi Influencer Marketing Dalam Penggunaan Fitur Live Pada Aplikasi Tiktok. Jurnal Indonesia?: Manajemen Informatika Dan Komunikasi, 4(3), 1163–1170. https://doi.org/10.35870/jimik.v4i3.343
- Joshi, Y., Lim, W. M., Jagani, K., & Kumar, S. (2023). Social media influencer marketing: foundations, trends, and ways forward. In Electronic Commerce Research (Issue 0123456789). Springer US. https://doi.org/10.1007/s10660-023-09719-z
- Lee, C., & Chen, C. (2021). Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework. 1–17.
- Ling, Q., & Masrom, M. B. (2023). Role of Live E-Commerce on Consumer Purchase Intentions. International Journal of Professional Business Review, 8(6), e02435. https://doi.org/10.26668/businessreview/2023.v8i6.2435
- Ling, S., Zheng, C., Cho, D., Kim, Y., & Dong, Q. (2024). The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model. Behavioral Sciences, 14(4). https://doi.org/10.3390/bs14040320
- Lukito, L. P., & Yustini, R. (2019). The Mediation Effect of Customer Perceived Value and AttitudeToward Advertisement on Social Media Influencer’s Credibility on Purchase Intention. Journal of Management and Business Environment (JMBE), 1(1), 35–54. https://doi.org/10.24167/jmbe.v1i1.2049
- Mranani, N. A., & Lastianti, S. D. (2022). Hubungan Kelompok Acuan , Perceived Value , Perceived Quality Dan Media Sosial Terhadap Niat Pembelian Serta Dampaknya Pada Keputusan Pembelian Sepeda Pushbike ( Studi Pada Komunitas Pushbike Surabaya ). 20(2).
- Mutiara, P., & Putri, K. Y. S. (2024). The Study of Uses and Gratification Theory of TikTok as A Shopping Platform Seen from Buyers’ View. Journal of Digital Marketing and …, 4(1), 7–18. https://tecnoscientifica.com/journal/jdmc/article/view/429%0Ahttps://tecnoscientifica.com/journal/jdmc/article/download/429/216
- Nasution, A. N. A. R. (2021). Pengaruh Brand Ambassador, Perilaku Konsumtif, Dan Fanatisme Terhadap Keputusan Pembelian Produk Nature Republic Dalam Perspektif Ekonomi Islam (Studi Kasus Pada Konsumen Penggemar Boygroup Korea Nct 127 Di Indonesia). Https://Eprints.Walisongo.Ac.Id/Id/Eprint/13706/Eprint/13706/, 4(1), 1–23.
- Nazwa, A., Astuti, D., & Noviyanti, D. (2022). Faktor-Faktor Yang Mempengaruhi Perilaku Pembelian?: Minat Konsumen , Harga Dan Kualitas Produk ( Literature Review MSDM ). 3(5), 540–551.
- Niat, M., & Mediasi, S. (2019). Buletin Studi Ekonomi. Vol. 24 No. 2, Agustus 2019. 24(2), 279–287.
- Nisa, R. R. (2019). Pengaruh Sosial Media Influencerdan Trustworthinessterhadap Keputusan Pembeliankosmetikmake Over (Di Royal Plaza). Jurnal Pendidikan Tata Niaga (JPTN), 07(02), 1–4. https://ejournal.unesa.ac.id/index.php/jptn/article/view/30171/27649
- Oktaria, R. (2023). di sosial media masing-masing. Peran.
- Pamikatsih, M., & Latif, E. A. (2020). Jurnal Sketsa Bisnis. Jurnal Sketsa Bisnis, 5(1), 49–59. https://www.academia.edu/download/70645688/1738.pdf
- Paujiah, S., Ahmad, A., & Wulan, M. N. (2022). Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood (The Effect of Product Photos and Customer Ratings on Purchase Decisions through GoFood Application). Reviu Akuntansi, Manajemen, Dan Bisnis (Rambis), 2(2), 79–87. http://penerbitgoodwood.com/index.php/rambis/article/view/1501
- Prasetyorini, E., & Suprajang, S. E. (2023). Tiktok Shop: Consumer Culture Transformation in the Era of Social Media. DIVERSITY Logic Journal Multidisciplinary, 1(2), 56–62. https://doi.org/10.61543/div.v1i2.31
- Puspitaningrum, I. A., & Kadi, D. C. A. (2023). Pengaruh Fitur Live Streaming, Content Marketing, Dan Platform Media Sosial Tiktok Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Ms Glow Kota Madiun). SIMBA?: Seminar Inovasi Manajemen, Bisnis, Dan Akuntansi, September.
- Putri, N. H., Sari, N. S., & Rahmah, N. (2022). Faktor-Faktor Yang Mempengaruhi Proses Riset Konsumen?: Target Pasar , Perilaku Pembelian Dan Permintaan Pasar ( Literature Review Perilaku Konsumen ). 3(5), 504–514.
- Qin, Z., Chen, Y., Yan, Y., & Huang, Y. (2024). Influencer Marketing Platforms’ Effect on Light Meal Purchase Intention and Behavior. Sustainability (Switzerland) , 16(11), 1–20. https://doi.org/10.3390/su16114369
- Rifani, R. A., Aryanti, S., & Syamsuriani, S. (2023). Pengaruh Pengaruh Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Konsumen (Studi Pada Livestream Tiktok Shop). Amsir Management Journal, 3(2), 100–114. https://doi.org/10.56341/amj.v3i2.204
- Sekaran, U., & Bougie, R. (2017). metode penelitian untuk bisnis.
- Sunyoto, D. (n.d.). No Title.
- Trisha, T. C., Robert, J., & Bautista, J. R. (2018). Content ? related factors influence perceived value of location ? based mobile advertising advertising.
- Wahyuni. (2019). Pengertian skala likert. Bab III Metoda Penelitian, Bab iii me, 1–9.
- Weismueller, J., Harrigan, P., Wang, S., & Soutar, G. N. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, 28(4), 160–170. https://doi.org/10.1016/j.ausmj.2020.03.002
- Widyawati, S., & Faeni, R. P. (2021). Pengaruh Marketing Online , Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Hotel Borobudur ( The Influence of Online Marketing , Service Quality and Price on Borobudur Hotel Consumer Satisfaction ). 1(1), 15–19.
- Wu, Y., & Huang, H. (2023). Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust. Sustainability (Switzerland), 15(5). https://doi.org/10.3390/su15054432
- Yue, Shuying, Yu, Tuoxin, Li, Jin, & Yan, Qiang. (2024). The Consumer Buying Behavior and Its Relationship to Financial Management of a Purchasing Company. Journal of Business and Management Studies, 6(1), 97–109. https://doi.org/10.32996/jbms.2024.6.1.5
- Yusa, V. De. (2023). Pengaruh Nilai Hedonis dan Nilai Utilitarian terhadap Niat Pembelian Tas Lokal pada Generasi Z Wanita ( The Influence of Hedonic Values and Utilitarian Values on Intention to Purchase Local Bags in Generation Z Women ). 3, 111–121.