Pemberdayaan Masyarakat UMKM dalam Pemasaran Produk Lokal Batam

https://doi.org/10.35912/yumary.v5i1.3608
Published: Oct 23, 2024

Abstract:

Purpose: Empowering MSMEs to increase the marketing of local products to become a catalyst for MSME growth and improve the regional economy as a diverse economic center.

Methodology: The implementation of the community service program includes the preparation stage, survey stage, e-commerce platform development stage, training and mentoring stage in implementing the e-commerce platform, and monitoring and evaluation stage of the implementation of the community service program as a whole

Results: The development of e-commerce platform applications, opening of batik product marketing distribution networks to reduce logistics and shipping costs, strengthening knowledge about markets and marketing, and increasing digital skills capacity.

Limitations: The expansion of market reach is expected to increase the sales potential of more UMKM Cindur Batik products, so that the income obtained is maximized and community empowerment increases. When income increases, UMKM communities will be better able to maintain the sustainability of their businesses and help improve the Indonesian economy.

Contribution: The contribution of community empowerment service in increasing the marketing of local Batam products at the Cindur Batik UMKM is by forming an UMKM consortium to increase joint strength in the distribution and sales of UMKM products, in this case the Batik UMKM, to overcome the problem of limited access to local and regional markets.

Keywords:
1. UMKM
2. Marketing
3. Digital Marketing
4. Products
5. E-commerce
Authors:
1 . John Friadi
2 . Diana Titik Windayanti
3 . Abdul Malik Made
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How to Cite
Friadi, J., Diana Titik Windayanti, & Abdul Malik Made. (2024). Pemberdayaan Masyarakat UMKM dalam Pemasaran Produk Lokal Batam . Yumary: Jurnal Pengabdian Kepada Masyarakat, 5(1), 159–167. https://doi.org/10.35912/yumary.v5i1.3608
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Issue & Section
Vol. 5 No. 1 (2024): September
Articles
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References

    Anggraini, L. D., & Rosalina, W. (2022). Pelatihan Penyusunan Laporan Keuangan Berbasis Sak Emkm Pada Pelaku Usaha Clothing Line. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 6(2), 540-546.

    D. Kurniawan, A. Dzikri, And R. Permatasari, “E-Market Development For Fishermen And Smes To Support Local Products In Hinterland Batam,” Presented At The Proceedings Of The 2nd Multidisciplinary International Conference, Mic 2022, 12 November 2022, Semarang, Central Java, Indonesia, Feb. 2023. Accessed: Jul. 26, 2023. [Online]. Available: Https://Eudl.Eu/Doi/10.4108/Eai.12-11-2022.2327385.

    D. E. Kurniawan, B. F. Alamandha, N. F. Ramadhani, M. Raffi, And R. Erviani, Responsive Web Design: Praktik Membuat Aplikasi Produk Lokal. Media Sains Indonesia, 2021

    D. E. Kurniawan, M. Iqbal, J. Friadi, F. Hidayat, And R. D. Permatasari, “Login Security Using One Time Password (Otp) Application With Encryption Algorithm Performance,” J. Phys.: Conf. Ser., Vol. 1783, No. 1, P. 012041, Feb. 2021, Doi: 10.1088/1742-6596/1783/1/012041.

    Friadi, J. (2022). Sosialisasi Dan Penyuluhan Strategi Pemasaran Digital Pada Umkm Baby Smart Bubur Bayi Berbasis E-Commerce. Jurnal Pengabdian Barelang, 4(1), 71-77.

    Friadi, J., Satriawan, B., Widayanti, D. T., & Safarudin, M. S. (2023). Transformasi Media Pemasaran Umkm Batik Kampung Kelembak Berbasis Teknologi Digital. Jurnal Pendekar Nusantara, 1(1), 31-36.

    Friadi, J.,Satriawan, B., Windayati, D, T., Yantri, O. (2024). Pelatihan Media Pemasaran Batik Berbasis Website Pada Pengrajin Batik Kampung Kelembak Kota Batam. Jurnal Pengabdian Kepada Masyarakat, 5(1), 79-86.

    Haries, T. M., Jemmy, J., Husnan, R., & Friadi, J. (2021). Pengembangan E-Commerce Umkm Ikan Cupang Hias Ajo Beta Dengan Metode Swot. Zona Teknik: Jurnal Ilmiah, 15(2), 36-40.

    Jaya, N. A., Wahyuni, D., Arfinanta, D., & Friadi, J. (2021). Perancangan & Implementasi Aplikasi E-Commerce “Pemasaran Umkm Alpokat Kocok Mr. Black Berbasis Web”. Jurnal Tikar, 2(2), 102-106.

    Lestari, M. A., Santoso, M. B., Mulyana, N., Sosial, K., Sosial, I., Politik, I., . . . Masyarakat, P. (2020). Penerapan Teknik Participatory Rural Appraisal (Pra) Dalam Menangani Permasalahan Sampah. Jurnal Penelitian Dan Pengabdian Kepada Masyarakat (Jppm), 1(1), 55-61

    Magdalena, H., & Santoso, H. (2021). Sosialisasi Pemasaran Digital Bagi Pelaku Industri Rumahan Di Kabupaten Bangka Tengah. Jurnal Abdidas, 2(5), 1054-1063.

    Reniati, R., Nugroho, A, A.,Purbolakseto, H, V. (2022). Pendampingan Umkm Kerajinan Lidi Nipah Dan Batik Di Desa Kace Timur Kabupaten Bangka.Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(2), 71-78.

    Roslina, R.,Jimad, H.,Mardiana, N. (2023). Pemasaran Media Sosial Produk Kelompok Wanita Tani Desa Sungai Langka. Jurnal Pengabdian Kepada Masyarakat, 3(4), 219-223.

    Sinta, V., Rifa’i, M. N., & Priyono, S. (2023). Sosialisasi Pemasaran Berbasis E-Commerce Pada Home Industri Di Desa Mergotentrem Kabupaten Oku Timur. Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(4), 247-255.

    Wisnuaji, P. T., Rachmawati, D., & Sudari, S. A. (2023). Penerapan Digital Marketing Untuk Peningkatan Pemasaran Ukm Heppi Kitchen Depok. Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(3), 139-146

  1. Anggraini, L. D., & Rosalina, W. (2022). Pelatihan Penyusunan Laporan Keuangan Berbasis Sak Emkm Pada Pelaku Usaha Clothing Line. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 6(2), 540-546.
  2. D. Kurniawan, A. Dzikri, And R. Permatasari, “E-Market Development For Fishermen And Smes To Support Local Products In Hinterland Batam,” Presented At The Proceedings Of The 2nd Multidisciplinary International Conference, Mic 2022, 12 November 2022, Semarang, Central Java, Indonesia, Feb. 2023. Accessed: Jul. 26, 2023. [Online]. Available: Https://Eudl.Eu/Doi/10.4108/Eai.12-11-2022.2327385.
  3. D. E. Kurniawan, B. F. Alamandha, N. F. Ramadhani, M. Raffi, And R. Erviani, Responsive Web Design: Praktik Membuat Aplikasi Produk Lokal. Media Sains Indonesia, 2021
  4. D. E. Kurniawan, M. Iqbal, J. Friadi, F. Hidayat, And R. D. Permatasari, “Login Security Using One Time Password (Otp) Application With Encryption Algorithm Performance,” J. Phys.: Conf. Ser., Vol. 1783, No. 1, P. 012041, Feb. 2021, Doi: 10.1088/1742-6596/1783/1/012041.
  5. Friadi, J. (2022). Sosialisasi Dan Penyuluhan Strategi Pemasaran Digital Pada Umkm Baby Smart Bubur Bayi Berbasis E-Commerce. Jurnal Pengabdian Barelang, 4(1), 71-77.
  6. Friadi, J., Satriawan, B., Widayanti, D. T., & Safarudin, M. S. (2023). Transformasi Media Pemasaran Umkm Batik Kampung Kelembak Berbasis Teknologi Digital. Jurnal Pendekar Nusantara, 1(1), 31-36.
  7. Friadi, J.,Satriawan, B., Windayati, D, T., Yantri, O. (2024). Pelatihan Media Pemasaran Batik Berbasis Website Pada Pengrajin Batik Kampung Kelembak Kota Batam. Jurnal Pengabdian Kepada Masyarakat, 5(1), 79-86.
  8. Haries, T. M., Jemmy, J., Husnan, R., & Friadi, J. (2021). Pengembangan E-Commerce Umkm Ikan Cupang Hias Ajo Beta Dengan Metode Swot. Zona Teknik: Jurnal Ilmiah, 15(2), 36-40.
  9. Jaya, N. A., Wahyuni, D., Arfinanta, D., & Friadi, J. (2021). Perancangan & Implementasi Aplikasi E-Commerce “Pemasaran Umkm Alpokat Kocok Mr. Black Berbasis Web”. Jurnal Tikar, 2(2), 102-106.
  10. Lestari, M. A., Santoso, M. B., Mulyana, N., Sosial, K., Sosial, I., Politik, I., . . . Masyarakat, P. (2020). Penerapan Teknik Participatory Rural Appraisal (Pra) Dalam Menangani Permasalahan Sampah. Jurnal Penelitian Dan Pengabdian Kepada Masyarakat (Jppm), 1(1), 55-61
  11. Magdalena, H., & Santoso, H. (2021). Sosialisasi Pemasaran Digital Bagi Pelaku Industri Rumahan Di Kabupaten Bangka Tengah. Jurnal Abdidas, 2(5), 1054-1063.
  12. Reniati, R., Nugroho, A, A.,Purbolakseto, H, V. (2022). Pendampingan Umkm Kerajinan Lidi Nipah Dan Batik Di Desa Kace Timur Kabupaten Bangka.Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(2), 71-78.
  13. Roslina, R.,Jimad, H.,Mardiana, N. (2023). Pemasaran Media Sosial Produk Kelompok Wanita Tani Desa Sungai Langka. Jurnal Pengabdian Kepada Masyarakat, 3(4), 219-223.
  14. Sinta, V., Rifa’i, M. N., & Priyono, S. (2023). Sosialisasi Pemasaran Berbasis E-Commerce Pada Home Industri Di Desa Mergotentrem Kabupaten Oku Timur. Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(4), 247-255.
  15. Wisnuaji, P. T., Rachmawati, D., & Sudari, S. A. (2023). Penerapan Digital Marketing Untuk Peningkatan Pemasaran Ukm Heppi Kitchen Depok. Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(3), 139-146

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