Pelatihan Media Pemasaran Batik Berbasis Website pada Pengrajin Batik Kampung Kelembak Kota Batam

https://doi.org/10.35912/yumary.v5i1.3038
Published: Sep 19, 2024

Abstract:

Purpose: Promotion and marketing methods for Batik Kelembak are currently carried out conventionally and are limited, ineffective, inefficient, and costly. and very limited time. Promotion and marketing based on digital marketing with a website as a promotional and marketing medium for Batik Kelembak is the right solution because promotion and marketing can reach wider locations, is effective, efficient, can reduce costs, is not limited by space and time and can be done anywhere and at any time just take a longer time.

Methodology: Community service activities were implemented in November 2024. Community service activities were implemented in Kelembak Village, Nongsa District, Batam City. This community service activity is in the form of socialization and training by providing an understanding of the importance of digital promotions and marketing websites. The implementation method in the Community Service Program includes the survey, website creation, socialization and training, evaluation, mentoring, and reporting program implementation program as a whole.

Results: The Kelembak village community can carry out promotions and marketing through future business development by using a web-based digital marketing strategy for their batik products so that it can explore the sale of batik products locally, and national and international answers to the challenges of the global economy. (John, 2022).

Limitation: The expansion of market reach is expected to increase the potential sales of more humidity batik products, so that the income earned becomes maximum. When income increases, the people of Kelembak village will be better able to maintain the continuity of their business and help improve the economy in Indonesia.

Contribution: Digital marketing can help the Kelembak village community expand the market to promote and market moisture batik products and open the insight of the people of Kelembak village to be more motivated to produce and develop their business with a broader reach.

Keywords:
1. Training
2. Digital Marketing
3. Website
4. Batik
5. Kelembak
Authors:
1 . John Friadi
2 . Bambang Satriawan
3 . Diana Titik Windayati
4 . One Yantri
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How to Cite
Friadi, J., Satriawan, B., Windayati, D. T., & Yantri, O. . (2024). Pelatihan Media Pemasaran Batik Berbasis Website pada Pengrajin Batik Kampung Kelembak Kota Batam . Yumary: Jurnal Pengabdian Kepada Masyarakat, 5(1), 79–86. https://doi.org/10.35912/yumary.v5i1.3038
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Issue & Section
Vol. 5 No. 1 (2024): September
Articles
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References

    Anggraini, L. D., & Rosalina, W. (2022). Pelatihan penyusunan laporan keuangan berbasis sak emkm pada pelaku usaha clothing line. Dinamisia: jurnal pengabdian kepada masyarakat, 6(2), 540-546.

    Basry, A., & Sari, E. M. (2018). Penggunaan teknologi informasi dan komunikasi (TIK) pada usaha mikro, kecil dan menengah (UMKM). IKRA-ITH Informatika: Jurnal Komputer Dan Informatika, 2(3), 53-60.

    Friadi, J. (2022). Sosialisasi dan penyuluhan strategi pemasaran digital pada UMKM Baby Smart Bubur Bayi berbasis e-commerce. Jurnal Pengabdian Barelang, 4(1), 71-77.

    Friadi, J., Satriawan, B., Widayanti, D. T., & Safarudin, M. S. (2023). TRANSFORMASI MEDIA PEMASARAN UMKM BATIK KAMPUNG KELEMBAK BERBASIS TEKNOLOGI DIGITAL. Jurnal Pendekar Nusantara, 1(1), 31-36.

    Kurniawan, D., Dzikri, A., & Permatasari, R. (2023). E-Market Development for Fishermen and SMEs to Support Local Products in Hinterland Batam. Paper presented at the Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia.

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    Suwarni, E., Handayani, M. A., Fernando, Y., Saputra, F. E., Fitri, F., & Candra, A. (2022). Penerapan Sistem Pemasaran berbasis E-Commerce pada Produk Batik Tulis di Desa Balairejo. Jurnal Pengabdian Masyarakat Indonesia, 2(2), 187-192.

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  1. Anggraini, L. D., & Rosalina, W. (2022). Pelatihan penyusunan laporan keuangan berbasis sak emkm pada pelaku usaha clothing line. Dinamisia: jurnal pengabdian kepada masyarakat, 6(2), 540-546.
  2. Basry, A., & Sari, E. M. (2018). Penggunaan teknologi informasi dan komunikasi (TIK) pada usaha mikro, kecil dan menengah (UMKM). IKRA-ITH Informatika: Jurnal Komputer Dan Informatika, 2(3), 53-60.
  3. Friadi, J. (2022). Sosialisasi dan penyuluhan strategi pemasaran digital pada UMKM Baby Smart Bubur Bayi berbasis e-commerce. Jurnal Pengabdian Barelang, 4(1), 71-77.
  4. Friadi, J., Satriawan, B., Widayanti, D. T., & Safarudin, M. S. (2023). TRANSFORMASI MEDIA PEMASARAN UMKM BATIK KAMPUNG KELEMBAK BERBASIS TEKNOLOGI DIGITAL. Jurnal Pendekar Nusantara, 1(1), 31-36.
  5. Kurniawan, D., Dzikri, A., & Permatasari, R. (2023). E-Market Development for Fishermen and SMEs to Support Local Products in Hinterland Batam. Paper presented at the Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia.
  6. Lestari, M. A., Santoso, M. B., Mulyana, N., Sosial, K., Sosial, I., Politik, I., . . . Masyarakat, P. (2020). Penerapan teknik participatory rural appraisal (PRA) dalam menangani permasalahan sampah. Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM), 1(1), 55-61.
  7. Magdalena, H., & Santoso, H. (2021). Sosialisasi pemasaran digital bagi pelaku industri rumahan di kabupaten bangka tengah. Jurnal Abdidas, 2(5), 1054-1063.
  8. Manuharani, N. N., Kencanawati, A. A. A. M., & Narti, N. K. (2022). Perbandingan Efektivitas Digital Marketing Dengan Konvensional Marketing Terhadap Minat Beli Konsumen Pada Produk UMKM (Studi Kasus: Kuta Metelu Herbal). Politeknik Negeri Bali.
  9. Safarudin, J. F. A. E. R. D. P. Y. M. S. (2022). Development of E-Commerce Applications to Support Digital- Based Marketing.
  10. Sinta, V., Rifa’i, M. N., & Priyono, S. (2023). Sosialisasi Pemasaran Berbasis E-Commerce pada Home Industri di Desa Mergotentrem Kabupaten Oku Timur. Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(4), 247-255.
  11. Suwarni, E., Handayani, M. A., Fernando, Y., Saputra, F. E., Fitri, F., & Candra, A. (2022). Penerapan Sistem Pemasaran berbasis E-Commerce pada Produk Batik Tulis di Desa Balairejo. Jurnal Pengabdian Masyarakat Indonesia, 2(2), 187-192.
  12. Wisnuaji, P. T., Rachmawati, D., & Sudari, S. A. (2023). Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok. Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(3), 139-146.

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