Studi Ilmu Manajemen dan Organisasi

SINTA 4 | Studi Ilmu Manajemen dan Organisasi (SIMO) is a scientific publication media that publishes articles in the fields of management and organization. SIMO is dedicated for sharing ideas among academicians, industries, practitioners, and policy-makers. This journal is expected to contribute to the development of science and practice related to management and organization in the future.

SINTA 4 | Studi Ilmu Manajemen dan Organisasi (SIMO) is a scientific publication media that publishes articles in the fields of management and organization. SIMO is dedicated for sharing ideas among academicians, industries, practitioners, and policy-makers. This journal is expected to contribute to the development of science and practice related to management and organization in the future.

Published
2025-10-01

Articles

Pengaruh Brand Awareness, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Samsung

Purpose: One of the best-selling cellphone brands in Indonesia is owned by the Samsung brand. The purpose of this study is to analyze how brand awareness, product quality, and price affect the purchase decision of Samsung mobile phones. Methodology: The method applied is quantitative by including validity, reliability, multiple linear regression, hypothesis testing (t test and f test), and determination coefficient testing. The results of the study partially state that brand awareness, product quality, and price have a positive effect on purchasing decisions. Results: The results of the study partially state that brand awareness, product quality, and price have a positive effect on purchasing decisions. The results simultaneously show that the three variables have a positive influence on purchasing decisions by 66% on the decision to purchase samsung cellphones at Bandar Lampung University. Conclusions: Samsung smartphone purchase decisions among Universitas Bandar Lampung students are positively influenced by brand awareness, product quality, and price. Limitations: The limitations of this study in terms of collecting respondents are only 102 respondents and in terms of variables covering 3 variables. Contribution: This research is useful for the Samsung company itself as a reference in marketing Samsung cellphone products.

Faktor-Faktor yang Mempengaruhi Turnover Intention Karyawan CV. Dua Putri Mojo

Purpose: This stufy aims to examine and compare how salary satisfaction, work environment and leadership affect the turnover intentions of employees at CV. Dua Putri Mojo, as well as to identify wich of these variables exerts the most significant influence. Methodology: This research employs a quantitative approach, utilizing surveys to gather primary data via questionnaires. This research employs various method of multiple regression analysis. The researcher created the data collection instrument utilizing the SPSS statistics software. Results: Research demonstrates that satisfaction with salary, work environment and leadership significantly negatively impact the turnover intention od CV. Dua Putri Mojo. While all three factors are noteworthy, the findings indicate that the work environment exerts the greatest influence in mitigating turnover intention. The t-test table provides comprehensive information about the analytical outcomes. Conclusions: Salary satisfaction, work environment, and leadership have a significant negative effect on employee turnover intention at CV. Dua Putri Mojo. These factors are essential for retaining employees and reducing company costs. Limitations: This research conducted among the employees of CV. Dua Putri Mojo, wich means applying the findings to other organizations particularly those outside the industry and with varying business sizes should be approached with caution. Other elements that may influence turnover intention, such as career opportunities, organizational commitment, and individual characteristics, were not examined in this study. Contribution: Practical Implications: CV. Dua Putri Mojo can organize transformational leadership training for its managers. Theoretical Implications: this research reinforces the concept of transformational leadership regarding the intention to leave in small organizations.

Peran Profitabilitas pada Pengaruh Struktur Modal terhadap Nilai Perusahaan Sektor Teknologi

Purpose: This study is designed to analyze the impact of capital structure on firm value in the technology sector and the moderating role of profitability in this relationship. Methodology: A quantitative methodology is utilized in this research. The population in this study consists of all financial statements from technology companies during the period of 2021-2023. The sample in this study consists of 11 companies, with the sample being chosen using a purposeful sampling technique. The data analysis techniques utilized are multiple regression and Moderate Regression Analysis (MRA). Results: (1) Firm value is not impacted by capital structure, and (2) Profitability can strengthen the effect of capital structure on firm value. Conclusions: Capital structure does not have a significant effect on firm value in technology sector companies listed on the IDX during 2021–2023. However, profitability is proven to strengthen the influence of capital structure on firm value. Limitations: A limitation of this study is that it only examines a specific period, which may not fully capture the long-term effects of capital structure and profitability on firm value, especially in a rapidly changing industry like technology. The findings may be influenced by short-term market conditions and may not be applicable to different economic cycles or future trends. Contribution: This study provides valuable insights into the intricate relationship between capital structure, profitability, and firm value, particularly in the rapidly growing technology sector.

Pengaruh Konten dan Visualisasi Laman terhadap Minat Baca dengan Moderasi Iklan Pop-Up

Purpose: This study aims to determine the influence of content information and page visualization on interest reading with pop-up ads as moderation in consumers who access Lampost.co pages. Methodology/approach: This study uses a quantitative approach with primary data sources. The sampling technique used was probability sampling, and the number of samples was 200. Data were collected by distributing questionnaires and processed using Smart PLS.  Results/findings: The results of the study were that the content information variable had an effect on the interest reading variable, the page visualization variable had an effect on the interest reading variable, pop-up ads strengthened the influence of content information had an effect on the reading interest variable, and the pop-up ad weakened the influence of page visualization on the reading behavior variable. Conclusions: This study concludes that content and page visualization significantly influence reading interest, whereas pop-up ads do not strengthen this effect. Limitations: This study only focuses on consumers who access Lampost.co pages in Bandar Lampung. Further research should use a wider sample so that the results are more generalizable. Contribution: Lampost.co can improve content information and page visualization so that consumers are more aware of updated information and giving rise to reading behavior is encouraged.

Creating the Perfect Vibe: How Café Atmosphere Drives Customer Repurchase Intentions

Purpose: This study aims to analyze the impact of Store Atmosphere on Repurchase Intention at Pojok Kopi Café in Indralaya. This study seeks to enhance the understanding of how different dimensions of the store environment influence customers' intentions to make repeat purchases. This study aims to provide valuable insights that can be applied practically and contribute to academic knowledge in the fields of Store Atmosphere and Repurchase Intention. Methodology/approach: This research was conducted at Kafe Pojok Kopi, Indralaya involving 100 respondents as the object of study. This study also uses quantitative methods and is analyzed using Multiple Linear Regression. Results/findings: This study found that Cleanliness, Music, Temperature, and Layout significantly affect Repurchase Intention. Scent, lighting, and color do not significantly influence Repurchase Intention. Store Atmosphere significantly influences Repurchase Intention. Conclusion: The study found that cleanliness, music, temperature, and layout significantly affect repurchase intention at Kafe Pojok Kopi, while aroma, lighting, and color do not. Future research should include factors such as price, location, and service to provide broader insights. Limitations: Other variables should be considered in future studies to address the problems that are the background of this study, such as price. This is because the results of the study could not answer the background of this study. Contribution: This study aims to guide Café Pojok Kopi in innovating its store atmosphere and illustrates how the store environment significantly influences repurchase intentions. The findings will support practical applications and academic advancements in this area.

Optimalisasi Layanan ForYou Wedding Organizer: Menilai Kepuasan Konsumen

Purpose: The purpose of this study is to e  xamine consumer satisfaction based on the expected value and performance of the ForYou Wedding Organizer service. Methodology/approach: This research is a quantitative research using a descriptive method. The data source used in the research process is primary data. The population in this study is all consumers of ForYou Wedding Organizer services. Sampling in this study uses the purposive sampling method 100 sample. The analysis tool uses the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. Results/findings: The results of the study show that several attributes that are included in quadrant I in the Cartesian diagram, namely: safety and comfort attributes are detected and attributes provide correct and accurate information. The results of the Customer Satisfaction Index (CSI) of the overall level of consumer satisfaction, and obtained a C SI value of 76.02%, it can be concluded that overall consumers are satisfied with the performance of the attributes of the ForYou Wedding Organizer service. Conclusion: The study finds that transaction security, convenience, and accurate information are key priorities for service improvement. With a CSI score of 76.02%, customers are generally satisfied, indicating opportunities for continuous service enhancement and stronger customer loyalty. Limitations: The focus of the research is only on the aspect of consumer satisfaction, so other aspects such as customer loyalty, marketing effectiveness, or the quality of relationships with vendors are not analyzed in depth. Contribution: This study succeeded in identifying the main factors that affect the satisfaction of ForYou Wedding Organizer consumers, such as Tangibles, Reliability, Responsiveness, Assurance, Emphaty.

Pengaruh Pemasaran, Media Sosial, dan Kepercayaan Merek terhadap Repurchase Intention Semarang

Purpose: This research aims to examine the impact of experiential marketing, social media marketing, and brand trust on repurchase intention, with customer satisfaction acting as an intervening variable, within the context of Umrah travel agencies in Semarang City. Methodology/approach: A quantitative explanatory research design was employed, involving 100 respondents who had used Umrah travel services at least twice in the last five years. Data were collected via questionnaires and analyzed using SmartPLS software. Results/findings: The results indicate that experiential marketing, social media marketing, and brand trust have a significant impact on customer satisfaction, which subsequently exerts a positive influence on repurchase intention. Customer satisfaction acts as a crucial mediating variable in these relationships. Conclusion: The study concludes that experiential marketing, social media marketing, and brand trust have a positive and significant effect on customer satisfaction, which in turn increases repurchase intention. Among these factors, experiential marketing has the strongest influence, making its implementation highly effective in driving customer satisfaction and loyalty in Umrah travel agencies. Limitations: The study is limited to a relatively small sample size and specific Umrah travel agencies in Semarang, thus limiting the generalizability of the findings. Contribution: This research contributes to marketing strategies by emphasizing the pivotal role of customer satisfaction in mediating the relationship between key marketing factors and repurchase intention. It offers practical insights for Umrah travel agencies to strengthen customer loyalty and gain a competitive edge.