Optimalisasi Layanan ForYou Wedding Organizer: Menilai Kepuasan Konsumen

https://doi.org/10.35912/simo.v6i3.3871
Published: Oct 2, 2025

Abstract:

Purpose: The purpose of this study is to e xamine consumer satisfaction based on the expected value and performance of the ForYou Wedding Organizer service.

Methodology/approach: This research is a quantitative research using a descriptive method. The data source used in the research process is primary data. The population in this study is all consumers of ForYou Wedding Organizer services. Sampling in this study uses the purposive sampling method 100 sample. The analysis tool uses the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods.

Results/findings: The results of the study show that several attributes that are included in quadrant I in the Cartesian diagram, namely: safety and comfort attributes are detected and attributes provide correct and accurate information. The results of the Customer Satisfaction Index (CSI) of the overall level of consumer satisfaction, and obtained a C SI value of 76.02%, it can be concluded that overall consumers are satisfied with the performance of the attributes of the ForYou Wedding Organizer service.

Conclusion: The study finds that transaction security, convenience, and accurate information are key priorities for service improvement. With a CSI score of 76.02%, customers are generally satisfied, indicating opportunities for continuous service enhancement and stronger customer loyalty.

Limitations: The focus of the research is only on the aspect of consumer satisfaction, so other aspects such as customer loyalty, marketing effectiveness, or the quality of relationships with vendors are not analyzed in depth.

Contribution: This study succeeded in identifying the main factors that affect the satisfaction of ForYou Wedding Organizer consumers, such as Tangibles, Reliability, Responsiveness, Assurance, Emphaty.

Keywords:
1. Consumer Satisfaction
2. Importance Performance Analysis (IPA)
3. Customer Satisfaction Index (CSI)
4. ForYou Wedding Organizer
Authors:
1 . Lena Sopia
2 . Anggalia Wibasuri
View PDF
How to Cite
Sopia, L., & Wibasuri, A. (2025). Optimalisasi Layanan ForYou Wedding Organizer: Menilai Kepuasan Konsumen. Studi Ilmu Manajemen Dan Organisasi, 6(3), 645–656. https://doi.org/10.35912/simo.v6i3.3871
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 6 No. 3 (2025): Oktober
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Anggraini, L. D., Deoranto, P., & Ikasari, D. M. (2020). Analisis Persepsi Konsumen Menggunakan Metode Importance Performance Analysis dan Customer Satisfaction Index. Jurnal Industri, 4(2), 74–81. https://industria.ub.ac.id/index.php/industri/article/view/179

    Farhanurrizka, M. Y. (2023). Pengaruh Pemasaran Digital Dan Kepercayaan Terhadap Keputusan Pembelian Online Dengan Pengelolaan Hubungan Pelanggan Sebagai Variabel Mediasi Pada Pelanggan E-Commerce Di Kota Banda. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol. 8, No. 1, 2023 Februari?: 1-15 E-ISSN: 2598-635X, P-ISSN: 2614-7696 Http:, 8(1), 1–15. https://jim.usk.ac.id/EKM

    Ningrum, D. A., Rahman, R. R., & Jannah, W. S. (2024). “Analisis Kepuasan Konsumen Menggunakan Customer Satisfaction Index ( CSI ) Pada Ayam Penyet Sangar Bogor.” Jurnal Manajemen Bisnis Era Digital (JUMABEDI) Vol. 1 No. 2 Mei 2024, 1(2).

    Nudin, I., Dolorosa, E., & Suharyani, A. (2022). Kepuasan Konsumen Sayuran Hidroponik Di Kota Pontianak: Sebuah Analisis Customer Satisfaction Index (CSI). JSEP (Journal of Social and Agricultural Economics), 15(3), 247. https://doi.org/10.19184/jsep.v15i3.31631

    Nugraha, F. (2024). Analisis Efektivitas Penerapan Website Kpro Pada Unit Accsess Service Operation Menggunakan Metode Importance Performance Analysis (Ipa) Pada Pt Telkom Witel Cirebon. JATI (Jurnal Mahasiswa Teknik Informatika), 8(3), 3581–3586. https://doi.org/10.36040/jati.v8i3.9495

    Permata, D. P., Almasdi, Hariman Syaleh, Dian Rahmawaty, & Dilla Roninda. (2023). Analisis Penerapan Metode Importance Performance Analysis (Ipa) Dan Customer Satisfaction Index (Csi) Dalam Menentukan Strategi Meningkatkan Kepuasan Konsumen Pada Andika Wedding Organizer. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(3), 983–995. https://doi.org/10.35870/jemsi.v9i3.1222

    Pratiwi, S. H., & Santoso, B. (2020). Analisis Tingkat Kepuasan Konsumen Terhadap Kualitas Pelayanan Di Viva Beauty Center Dengan Metode Customer Sati Satisfaction Index (Csi) Dan Importance Performance Analysis (Ipa). Juminten: Jurnal Manajemen Industri Dan Teknologi Vol. 01, No. 06, Tahun 2020, Hal 145-156, 1(6), 145–156. https://doi.org/10.33005/juminten.v1i6.178

    Rizkiana, C., Bekti, S. M., Suryawardana, E., & Indriyanti, I. S. (2023). Pengaruh harga, promosi, dan kualitas pelayanan terhadap kepuasan konsumen pada produk jasa wedding organizer. Jurnal Riset Ekonomi Dan Bisnis, 16(1), 81. https://doi.org/10.26623/jreb.v16i1.6260

    Setiawan, A. D., Yamani, A. Z., & Winati, F. D. (2022). Pengukuran Kepuasan Konsumen Menggunakan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA) (Studi Kasus UMKM Ahul Saleh). Jurnal Teknologi Dan Manajemen Industri Terapan JTMIT) Vol. 1, No. 4, Desember 2022 Pp. 286 -295, 1(4), 286–295. https://doi.org/10.55826/tmit.v1i4.62

    Utami, K. S. (2020). Green Consumers Behavior: Perilaku Konsumen dalam Pembelian Produk Ramah Lingkungan. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 209. https://doi.org/10.30588/jmp.v9i2.499

  1. Anggraini, L. D., Deoranto, P., & Ikasari, D. M. (2020). Analisis Persepsi Konsumen Menggunakan Metode Importance Performance Analysis dan Customer Satisfaction Index. Jurnal Industri, 4(2), 74–81. https://industria.ub.ac.id/index.php/industri/article/view/179
  2. Farhanurrizka, M. Y. (2023). Pengaruh Pemasaran Digital Dan Kepercayaan Terhadap Keputusan Pembelian Online Dengan Pengelolaan Hubungan Pelanggan Sebagai Variabel Mediasi Pada Pelanggan E-Commerce Di Kota Banda. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol. 8, No. 1, 2023 Februari?: 1-15 E-ISSN: 2598-635X, P-ISSN: 2614-7696 Http:, 8(1), 1–15. https://jim.usk.ac.id/EKM
  3. Ningrum, D. A., Rahman, R. R., & Jannah, W. S. (2024). “Analisis Kepuasan Konsumen Menggunakan Customer Satisfaction Index ( CSI ) Pada Ayam Penyet Sangar Bogor.” Jurnal Manajemen Bisnis Era Digital (JUMABEDI) Vol. 1 No. 2 Mei 2024, 1(2).
  4. Nudin, I., Dolorosa, E., & Suharyani, A. (2022). Kepuasan Konsumen Sayuran Hidroponik Di Kota Pontianak: Sebuah Analisis Customer Satisfaction Index (CSI). JSEP (Journal of Social and Agricultural Economics), 15(3), 247. https://doi.org/10.19184/jsep.v15i3.31631
  5. Nugraha, F. (2024). Analisis Efektivitas Penerapan Website Kpro Pada Unit Accsess Service Operation Menggunakan Metode Importance Performance Analysis (Ipa) Pada Pt Telkom Witel Cirebon. JATI (Jurnal Mahasiswa Teknik Informatika), 8(3), 3581–3586. https://doi.org/10.36040/jati.v8i3.9495
  6. Permata, D. P., Almasdi, Hariman Syaleh, Dian Rahmawaty, & Dilla Roninda. (2023). Analisis Penerapan Metode Importance Performance Analysis (Ipa) Dan Customer Satisfaction Index (Csi) Dalam Menentukan Strategi Meningkatkan Kepuasan Konsumen Pada Andika Wedding Organizer. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(3), 983–995. https://doi.org/10.35870/jemsi.v9i3.1222
  7. Pratiwi, S. H., & Santoso, B. (2020). Analisis Tingkat Kepuasan Konsumen Terhadap Kualitas Pelayanan Di Viva Beauty Center Dengan Metode Customer Sati Satisfaction Index (Csi) Dan Importance Performance Analysis (Ipa). Juminten: Jurnal Manajemen Industri Dan Teknologi Vol. 01, No. 06, Tahun 2020, Hal 145-156, 1(6), 145–156. https://doi.org/10.33005/juminten.v1i6.178
  8. Rizkiana, C., Bekti, S. M., Suryawardana, E., & Indriyanti, I. S. (2023). Pengaruh harga, promosi, dan kualitas pelayanan terhadap kepuasan konsumen pada produk jasa wedding organizer. Jurnal Riset Ekonomi Dan Bisnis, 16(1), 81. https://doi.org/10.26623/jreb.v16i1.6260
  9. Setiawan, A. D., Yamani, A. Z., & Winati, F. D. (2022). Pengukuran Kepuasan Konsumen Menggunakan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA) (Studi Kasus UMKM Ahul Saleh). Jurnal Teknologi Dan Manajemen Industri Terapan JTMIT) Vol. 1, No. 4, Desember 2022 Pp. 286 -295, 1(4), 286–295. https://doi.org/10.55826/tmit.v1i4.62
  10. Utami, K. S. (2020). Green Consumers Behavior: Perilaku Konsumen dalam Pembelian Produk Ramah Lingkungan. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 209. https://doi.org/10.30588/jmp.v9i2.499