Creating the Perfect Vibe: How Café Atmosphere Drives Customer Repurchase Intentions

https://doi.org/10.35912/simo.v6i3.3756
Published: Oct 2, 2025

Abstract:

Purpose: This study aims to analyze the impact of Store Atmosphere on Repurchase Intention at Pojok Kopi Café in Indralaya. This study seeks to enhance the understanding of how different dimensions of the store environment influence customers' intentions to make repeat purchases. This study aims to provide valuable insights that can be applied practically and contribute to academic knowledge in the fields of Store Atmosphere and Repurchase Intention.

Methodology/approach: This research was conducted at Kafe Pojok Kopi, Indralaya involving 100 respondents as the object of study. This study also uses quantitative methods and is analyzed using Multiple Linear Regression.

Results/findings: This study found that Cleanliness, Music, Temperature, and Layout significantly affect Repurchase Intention. Scent, lighting, and color do not significantly influence Repurchase Intention. Store Atmosphere significantly influences Repurchase Intention.

Conclusion: The study found that cleanliness, music, temperature, and layout significantly affect repurchase intention at Kafe Pojok Kopi, while aroma, lighting, and color do not. Future research should include factors such as price, location, and service to provide broader insights.

Limitations: Other variables should be considered in future studies to address the problems that are the background of this study, such as price. This is because the results of the study could not answer the background of this study.

Contribution: This study aims to guide Café Pojok Kopi in innovating its store atmosphere and illustrates how the store environment significantly influences repurchase intentions. The findings will support practical applications and academic advancements in this area.

Keywords:
1. Cleanliness
2. Color
3. Layout
4. Lightning
5. Music
6. Repurchase Intention
7. Store Atmosphere
8. Scent
9. Temperature
Authors:
1 . Andrew Henradoth Grimaldi Siallagan
2 . Yulia Putri
3 . Iisnawati Iisnawati
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How to Cite
Siallagan, A. H. G., Putri, Y., & Iisnawati, I. (2025). Creating the Perfect Vibe: How Café Atmosphere Drives Customer Repurchase Intentions. Studi Ilmu Manajemen Dan Organisasi, 6(3), 631–643. https://doi.org/10.35912/simo.v6i3.3756
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Issue & Section
Vol. 6 No. 3 (2025): Oktober
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

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    Hasil Pencarian - KBBI VI Daring. (2016). https://kbbi.kemdikbud.go.id/entri/temperatur

    Heide, M., & Grønhaug, K. (2009). Key Factors in Guests’ Perception of Hotel Atmosphere. Cornell Hospitality Quarterly, 50(1), 29–43. https://doi.org/10.1177/1938965508328420

    Hussain, R., & Ali, M. (2015). Effect of Store Atmosphere on Consumer Purchase Intention. International Journal of Marketing Studies, 7(2), 35–43. https://doi.org/10.5539/ijms.v7n2p35

    Jayaweera, P. D., & Sirisena, A. B. (2020). Impact of Retail Store Atmospheric Factors on Repurchase Intention. 13th International Research Conference, 339–347.

    Kumar, S., & Situmorang, M. A. (2022). The Influence of Store Atmosphere and Display Layout on Customer Repurchase Intention in Supermarket (A Survey in Jawa Barat Province, Indonesia). The 6th International Conference on Family Business and Entrepreneurship, 174–181. https://doi.org/10.33021/icfbe.v3i1.3769

    Nurdin, H. (2020). Pengaruh Store Atmosphere Terhadap Minat Berkunjung Ulang Pada Breaktime Kota Bima The Effect Of Store Atmosphere On Re-Visit Breaktime Interest In Bima City. Economy Deposit Journal, 2(1), 19–24. https://doi.org/https://doi.org/10.36090/e-dj.v2i1.724

    Priyanto, R. (2023). The Effect of Store Atmosphere, Country of Origin, And Lifestyle on Repurchase Intention at The Ramen Store in Bandung City. Media Wisata, 20(2), 332–344. https://doi.org/10.36276/mws.v20i2.404

    Putra Aria, R., & Siahaan, M. (2022). The Influence of Brand Ambassadors, Trust and Advertising on Purchase Decisions on E-commerce Tokopedia (Case Study on Tokopedia E-commerce Users at the Faculty of Economics and Business, Bhayangkara University,Jakarta). Jurnal Pendidikan Intelektual, 3(2), 158–172.

    Sakti, I. P., Permatasari, I., Bari, A., Administrasi, J., Politeknik, B., & Sriwijaya, N. (2023). The Effect of Store Atmosphere towards Student Purchase Decision. Jurnal Ilmiah Manajemen, 20(1), 35–44. https://doi.org/10.29259/jmbt.v20i1.19467

    Saputra, M. C., Ahmad, U., Sukardi, D., & Dahlan, U. A. (2018). Analisis Pengaruh Variabel Store Atmosphere (Suasana Toko) Terhadap Minat Beli Ulang pada Kopi Merapi. Jurnal Fokus, 8(1), 99–122.

    Saraun, G. F., F A Tumbuan, W. J., J Tielung, M. V, Lingkungan Fisik Dan Kualitas Layanan Kedai Kopi, P. DI, Fernando Saraun, G., & J Tielung, M. V. (2022). The Influence of the Physical Environment and Service Quality in Coffee Shop on Repurchase Intention (Case Study on Janji Jiwa Coffee Shop in Tomohon). Jurnal EMBA, 10(1), 604–614.

    Satoto, E. B. (2024). Analysis of Factors Affecting Repurchase Intentions with Purchasing Decisions as Mediating Variables. Jurnal Sekretari Dan Manajemen, 8(1), 1–8.

    Setiawan, P. A., & Rastini, N. M. (2021). The Effect of Product Quality, Service Quality, and Atmosphere Stores on Customer Satisfaction and Its Impact on Repurchase Intention. American Journal of Humanities and Social Sciences Research, 5(4), 395–402.

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    Snapcart. (2023, October 2). Indonesia’s Coffee Consumption Trends in 2023. Snapcart. https://snapcart.global/indonesias-coffee-consumption-trends-in-2023/

    Soebandhi, S., Wahid, A., & Darmawanti, I. (2020). Service Quality and Store Atmosphere on Customer Satisfaction and Repurchase Intention. BISMA (Bisnis Dan Manajemen), 13(1), 26–36. https://doi.org/10.26740/bisma.v13n1.p26-37

    Thirumalazhagan, D. C., & Nithya, G. (2020). The Influence of Store Atmosphere and Planogram on Customer Repurchase Intention. International Journal of Advanced Research, 9(2), 6–11. www.garph.co.uk

    Toffin. (2019). 2020 Brewing in Indonesia: Insights for Successful Coffee Shop Business. Marketing & Communication (MIX), 1–59.

    Tulipa, D., Gunawan, S., & Supit, V. H. (2014). The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions. Business Management and Strategy, 5(2), 151. https://doi.org/10.5296/bms.v5i2.6144

    Van Niekerk, B. M., Petzer, D. J., & De Beer, L. T. (2016). The Interrelationships Between Boutique Store Atmosphere, Customer Satisfaction, Store Loyalty and Repurchase Intention-A Study of Females in the North-West Province. The Retail and Marke Ng Review, 12(1), 70–88.

    Yao Chang, T., & Cheng Lin, Y. (2022). The Effects of Atmosphere on Perceived Values and Customer Satisfaction toward the Theme Hotel: The Moderating Role of Green Practice Perception. Sustainability, 14(15), 1–19. https://doi.org/10.3390/su14159153

    Yasin, R., & Asnur, L. (2021). Pengaruh Store Atmosphere dan Service Quality Terhadap Revisit Intention Konsumen Pada Muaro Terrace Grand Inna Padang. Jurnal Kajian Pariwisata Dan Bisnis Perhotelan, 2(2), 187–194. https://doi.org/https://doi.org/10.24036/jkpbp.v2i2.29072

    Yi Lin, S., & Chi Chang, C. (2020). Tea Forwell-Being: Restaurant Atmosphere and Repurchase Intention for Hotel Afternoon Tea Services. Sustainability (Switzerland), 12(3), 1–14. https://doi.org/10.3390/su12030778

  1. Hafni Sahir, S. (2022). Metodologi Penelitian (1st ed.). Penerbit KBM Indonesia.
  2. Hasil Pencarian - KBBI VI Daring. (2016). https://kbbi.kemdikbud.go.id/entri/temperatur
  3. Heide, M., & Grønhaug, K. (2009). Key Factors in Guests’ Perception of Hotel Atmosphere. Cornell Hospitality Quarterly, 50(1), 29–43. https://doi.org/10.1177/1938965508328420
  4. Hussain, R., & Ali, M. (2015). Effect of Store Atmosphere on Consumer Purchase Intention. International Journal of Marketing Studies, 7(2), 35–43. https://doi.org/10.5539/ijms.v7n2p35
  5. Jayaweera, P. D., & Sirisena, A. B. (2020). Impact of Retail Store Atmospheric Factors on Repurchase Intention. 13th International Research Conference, 339–347.
  6. Kumar, S., & Situmorang, M. A. (2022). The Influence of Store Atmosphere and Display Layout on Customer Repurchase Intention in Supermarket (A Survey in Jawa Barat Province, Indonesia). The 6th International Conference on Family Business and Entrepreneurship, 174–181. https://doi.org/10.33021/icfbe.v3i1.3769
  7. Nurdin, H. (2020). Pengaruh Store Atmosphere Terhadap Minat Berkunjung Ulang Pada Breaktime Kota Bima The Effect Of Store Atmosphere On Re-Visit Breaktime Interest In Bima City. Economy Deposit Journal, 2(1), 19–24. https://doi.org/https://doi.org/10.36090/e-dj.v2i1.724
  8. Priyanto, R. (2023). The Effect of Store Atmosphere, Country of Origin, And Lifestyle on Repurchase Intention at The Ramen Store in Bandung City. Media Wisata, 20(2), 332–344. https://doi.org/10.36276/mws.v20i2.404
  9. Putra Aria, R., & Siahaan, M. (2022). The Influence of Brand Ambassadors, Trust and Advertising on Purchase Decisions on E-commerce Tokopedia (Case Study on Tokopedia E-commerce Users at the Faculty of Economics and Business, Bhayangkara University,Jakarta). Jurnal Pendidikan Intelektual, 3(2), 158–172.
  10. Sakti, I. P., Permatasari, I., Bari, A., Administrasi, J., Politeknik, B., & Sriwijaya, N. (2023). The Effect of Store Atmosphere towards Student Purchase Decision. Jurnal Ilmiah Manajemen, 20(1), 35–44. https://doi.org/10.29259/jmbt.v20i1.19467
  11. Saputra, M. C., Ahmad, U., Sukardi, D., & Dahlan, U. A. (2018). Analisis Pengaruh Variabel Store Atmosphere (Suasana Toko) Terhadap Minat Beli Ulang pada Kopi Merapi. Jurnal Fokus, 8(1), 99–122.
  12. Saraun, G. F., F A Tumbuan, W. J., J Tielung, M. V, Lingkungan Fisik Dan Kualitas Layanan Kedai Kopi, P. DI, Fernando Saraun, G., & J Tielung, M. V. (2022). The Influence of the Physical Environment and Service Quality in Coffee Shop on Repurchase Intention (Case Study on Janji Jiwa Coffee Shop in Tomohon). Jurnal EMBA, 10(1), 604–614.
  13. Satoto, E. B. (2024). Analysis of Factors Affecting Repurchase Intentions with Purchasing Decisions as Mediating Variables. Jurnal Sekretari Dan Manajemen, 8(1), 1–8.
  14. Setiawan, P. A., & Rastini, N. M. (2021). The Effect of Product Quality, Service Quality, and Atmosphere Stores on Customer Satisfaction and Its Impact on Repurchase Intention. American Journal of Humanities and Social Sciences Research, 5(4), 395–402.
  15. Shofyan Hady, M. (2016). Pengaruh Lokasi, Store Atmosphere, Word of Mouth dan Media Sosial Terhadap Proses Keputusan Pembelian Ulang Konsumen Keibar Ciputat [Skripsi]. Universitas Islam Negeri Syarif Hidayatullah.
  16. Snapcart. (2023, October 2). Indonesia’s Coffee Consumption Trends in 2023. Snapcart. https://snapcart.global/indonesias-coffee-consumption-trends-in-2023/
  17. Soebandhi, S., Wahid, A., & Darmawanti, I. (2020). Service Quality and Store Atmosphere on Customer Satisfaction and Repurchase Intention. BISMA (Bisnis Dan Manajemen), 13(1), 26–36. https://doi.org/10.26740/bisma.v13n1.p26-37
  18. Thirumalazhagan, D. C., & Nithya, G. (2020). The Influence of Store Atmosphere and Planogram on Customer Repurchase Intention. International Journal of Advanced Research, 9(2), 6–11. www.garph.co.uk
  19. Toffin. (2019). 2020 Brewing in Indonesia: Insights for Successful Coffee Shop Business. Marketing & Communication (MIX), 1–59.
  20. Tulipa, D., Gunawan, S., & Supit, V. H. (2014). The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions. Business Management and Strategy, 5(2), 151. https://doi.org/10.5296/bms.v5i2.6144
  21. Van Niekerk, B. M., Petzer, D. J., & De Beer, L. T. (2016). The Interrelationships Between Boutique Store Atmosphere, Customer Satisfaction, Store Loyalty and Repurchase Intention-A Study of Females in the North-West Province. The Retail and Marke Ng Review, 12(1), 70–88.
  22. Yao Chang, T., & Cheng Lin, Y. (2022). The Effects of Atmosphere on Perceived Values and Customer Satisfaction toward the Theme Hotel: The Moderating Role of Green Practice Perception. Sustainability, 14(15), 1–19. https://doi.org/10.3390/su14159153
  23. Yasin, R., & Asnur, L. (2021). Pengaruh Store Atmosphere dan Service Quality Terhadap Revisit Intention Konsumen Pada Muaro Terrace Grand Inna Padang. Jurnal Kajian Pariwisata Dan Bisnis Perhotelan, 2(2), 187–194. https://doi.org/https://doi.org/10.24036/jkpbp.v2i2.29072
  24. Yi Lin, S., & Chi Chang, C. (2020). Tea Forwell-Being: Restaurant Atmosphere and Repurchase Intention for Hotel Afternoon Tea Services. Sustainability (Switzerland), 12(3), 1–14. https://doi.org/10.3390/su12030778