Jurnal Studi Perhotelan dan Pariwisata (JSPP) is a journal in the subjects of hospitality and tourism that is reviewed by experts. Relevant manuscripts are published by JSPP after being reviewed by competent editors. This journal is anticipated to serve as an important forum for Indonesian researchers to contribute to the theoretical and practical growth of hospitality and tourism.
Published
2023-09-06
Articles
Pengembangan Pariwisata dengan Community Based Tourism di Desa Wisata Penatih Denpasar
Purpose: Through the development of community-based tourism (CBT), it is hoped that the tourism industry can become an instrument of development that is more prosperous for the community around tourist objects in Penatih Village because of its tourism potential.
Methodology: We used qualitative research methods and descriptive approaches with primary and secondary data and a SWOT analysis.
Results: The results show that the trainer tourism village has beautiful natural tourism potential that can be developed into a leading tourist destination in Denpasar. Efforts that can be made in its development involve the community directly as tourism activists, better known as community-based tourism (CBT). Strategies to improve leading tourist villages include implementing community-based tourism (CBT) as a tourism development approach, politically empowering communities, establishing cooperation, and forming tourism awareness groups. Penatih Tourism Village has a sustainable subak program that is also a conservation effort to restrain land conversion and provide local community productivity. In addition, it needs to be supported by infrastructure so that Subak can be productive and sustainable. The development of the Penatih Tourism Village with the Subak sustainable icon is the spirit of the development of this village so that development can be carried out holistically and sustainably.
Google Scholar
Garuda
SintaAlternatif Wisata Desa Kerambitan Pasca Pandemi
Purpose: Kerambitan Village offers many culture, beauty, and beautiful places that are hidden and rarely known to outsiders. With creative ideas, ideal places for tourism and relaxation have emerged. With the Covid-19 pandemic, cultural tourism in Kerambitan Village has become empty for visitors. Given this situation, tourism managers are looking for alternatives, from cultural tourism to natural and culinary tourism. This makes tourist managers look for loopholes by taking advantage of natural tourism in the kerambitans. Natural tourism is currently very popular among tourists. This is also supported by village officials and the community around the natural tourist attraction so that it can restore additional income for residents near the tourist attraction.
Methodology: This research used a literature study with a qualitative descriptive approach and systematic review.
Result: The development of village tourism must pay attention to the sustainability of tourism, with cooperation between four stakeholders, namely the central government, tourism managers, village officials, and the community. A strategic approach is needed to develop sustainable tourism potential, namely the Quadruple Helix, by integrating civil society and integrating innovation and knowledge, the process of which involves collaboration between the government, tourism managers, village officials, and the community.
Limitation: With this background, this research provides limitations on the role of each stakeholder in developing village tourism in Kerambitan using the Quadruple Helix collaborative approach.
Contribution: With the Uma Friends tour and tourist visits to Kelating Beach and Pasut Beach, it becomes an income contribution to the village at the entrance of the two beaches.
Pengembangan Desa Wisata Berbasis Community Based Tourism (CBT) pada Desa Wisata Air Terjun, Desa Adat Mekar Sari Kabupaten Tabanan
Purpose: The existence of a community-based tourism village in Mekar Sari Village, Tabanan Regency-Bali, has not optimally provided economic benefits such as increasing tourist visits to tourism accommodation and the tourism activity support sector at Waterfall Tourism, Mekar Sari Traditional Village, Tabanan Regency.
Method: This study uses qualitative research methods and an interpretative descriptive approach that aims to determine an event or situation.
Results: As for the results of the research, it was found that the priority of efforts to develop the Leke-leke waterfall tourist attraction and the policy steps in determining the waterfall tourism development effort were based on weaknesses and threats that could hinder the development of the Leke-leke waterfall tourist attraction. The results of the SWOT analysis by testing 4 (four) variables of tourist attraction attraction attraction, accessibility, basic facilities, and supporting facilities found that the tourist attraction attractiveness variable has the greatest implications in attracting tourist visits and developing Leke-leke waterfall tourism in the Mekar traditional village facing threats that come from external factors; however, the Leke-leke waterfall tourist attraction has the strength of internal factors.
Contribution: Policies that can be used in developing tourism in the Leke-leke Sari Waterfall, Baturiti-Tabanan District.
Limitation: Test the analysis using SWOT (Strengths, weaknesses, opportunities, threats).
Strategi Pemasaran Museum Gunung Api Batur sebagai Daya Tarik Wisata Edukasi di Kabupaten Bangli
Purpose: This research aims to analyze the marketing strategy for the Batur Volcano Museum as an educational tourism attraction.
Research Methodology: This was descriptive qualitative research with seven key informants. The research analysis technique uses SWOT analysis.
Results: This study were that the position of the Batur Volcano Museum is in quadrant I (one), namely in the growth phase, with an IFAS (Internal Factor Analysis Score) of 3.13 and an EFAS (External Factor Analysis Score) of 2.98. The appropriate strategies implemented in this study are market development, market penetration, and product development. Activities suggested are offline and online promotions through social media, collaboration with schools for the tourism programs at museums, cooperation with travel agents, and information updates through digital marketing.
Limitations: of this research is that it focuses on SWOT analysis techniques on marketing strategies, which need another approach to explore using another kind of analysis.
Contribution: The contribution of this research was supporting the sustainability of the destination, especially for education tourism.
Ni Made Christine Dwiyanti,
Ni Luh Putu Agustini Karta,
Ni Putu Cintya,
I Nyoman Gede Prananta Bendesa
Pages: 37-45
367 views | 287 downloads
Community Based Tourism sebagai Salah Satu Konsep Pengembangan Pariwisata
Purpose: This article aims to investigate the concept and implementation of Community Based Tourism (CBT) as a tourism development strategy that involves the active participation of local communities.
Research Methodology: This research uses a descriptive analytical approach by collecting data from literature studies and case studies related to the implementation of CBT in various tourism destinations.
Results: The research results show that CBT is able to improve the economic and social welfare of local communities, increase cultural understanding, and maintain the natural environment. Implementing CBT also strengthens local identity and improves the quality of tourist experiences.
Limitations: This study is limited to an analysis of available literature and selected case studies, so generalization of findings needs to be done with caution depending on the specific context of each location.
Contribution: This article contributes to expanding understanding of the potential of CBT as a sustainable tourism development model that has a positive impact on local communities and the environment, and offers guidance for tourism practitioners and decision makers to implement CBT effectively.
