Purpose: The aim of this research is to describe a tourism development strategy in increasing visits to the Fulan Fehan tourist attraction. Methodology: The type of research used is descriptive qualitative research, where the researcher intends to describe existing phenomena by analyzing and presenting existing facts systematically to facilitate understanding and drawing conclusions. By using the Qualitative Method, the data obtained will be more complete, more in-depth, credible, and meaningful, so that the research objectives can be achieved. The population in this study includes people who are considered and are seen to know correctly about the Fulan Fehan tourist attraction. In this study the method used to analyze the development strategy of Fulan Fehan's tourist attraction in Belu Regency is by using SWOT analysis. Result: Things that can be done to increase tourist visits to the Fulan Fehan tourist attraction are to add supporting facilities and infrastructure such as lodging, lopo-lopo, food stalls, parking lots, trash cans and other supporting facilities, as well as maintaining the facilities and infrastructure that is already available so that damage does not occur so that it is attractive and provides comfort for visitors.

Purpose: This study aims to identify and examine the drivers that increase tourist interest in visiting Lamalera village as well as the inhibiting factors that discourage tourist interest in visiting Lamalera village. Methodology: The data collection procedures used in this study include observation and interview of local and foreign visitors who came to see the whaling tradition (Kotekelema) in the fishing village of Lamalera, Wulandoni sub-district. Result: This study concluded that the drivers of visitors' interest in Lamalera are the allure of whaling culture, the availability of transportation to tourist sites, and the amenities such as houses of worship and health care facilities. The inhibiting factors to the interest of visiting tourists in Lamalera are the unavailability of additional tourist attractions in addition to whaling culture in this place, the accessibility issue concerns very long travel routes, bad road conditions, poor network conditions, and access to insufficient information regarding Lamalera cultural tourist objects, the absence of prayer rooms, restaurants, public restrooms, souvenir stores, diving equipment, and the hospitality component of tourist services, which is deemed inadequate.

Purpose: The objectives of the study are first, to know how customers perceive the service quality of Hotel Santika Gresik with an Importance Performance Analysis (IPA) method and second to determine the priority of service quality improvement at Hotel Santika Gresik with the Potential Gain Customer Value (PGCV) method. Methodology: The population in this study is who have used the services at Hotel Santika Gresik and the sample in this study are customers who have used the services at Hotel Santika Gresik in the period November 2020 – April 2022. Determination of the number of samples will be determined with a 95% level of confidence and a margin of error of 10%, the number of samples obtained is 96 respondents. The researcher's decision to increase the sample to 98 respondents so that the sample is better at representing the population and the results are better generalized. The sampling technique used in this study is based on the Non Probabilistic Sampling method using a purposive sampling. Results: The results show that (1) the level of conformity between the interests (importance) of customers and the company's performance on the quality of services provided by Hotel Santika Gresik has an average level of conformity below 100%, which is 95.41%, which means Hotel Santika Gresik still lacking or not fulfilling what is considered important by customers and the service is not fully satisfactory; (2) the priority of improvement on the service quality of Hotel Santika Gresik according to the Importance Performance Analysis (IPA) method is that Hotel Santika Gresik employees serve customers quickly, the behavior of Hotel Santika Gresik employees is able to grow customer trust in them, Hotel Santika Gresik always strives to store proprietary data the customer properly and without error, the equipment owned by Hotel Santika Gresik is complete; (3) the priority of improvement on the service quality of Hotel Santika Gresik with the Potential Gain Customer Value (PGCV) method is that Hotel Santika Gresik employees give individual attention to customers with the highest number of 3.86 and the lobby room at Hotel Santika Gresik is clean and comfortable to get the lowest value is 2.77.