Penerapan Digitalpreneurship pada UMKM Kelurahan Krobokan Semarang

https://doi.org/10.35912/yumary.v4i3.2606
Published: Mar 15, 2024

Abstract:

Purpose: The purpose of this activity is to provide education regarding digital entrepreneurship to MSMEs to be better prepared to run their businesses effectively and maintain their sustainability.

Methodology/approach: The Community Service Team is developing digital-based MSMEs (Digitalpreneurship) by increasing the digital skills of business owners/workers and providing socialization for the implementation of platform selection strategies as online marketing media. In addition, we conducted a questionnaire survey to determine the extent to which MSME practitioners were able to understand counseling and their desire to apply it to their business.

Results/findings: The result of this activity is that most MSME owners in Krobokan Village have implemented digital-based businesses (digitalpreneurship). However, when applying digital entrepreneurship, business actors do not make optimal preparations, including digital skills and platform strategies. These two variables are among the basic needs to maintain the sustainability of digital-based businesses. Most MSMEs are self-taught while running digital businesses. After carrying out this service activity and based on the survey results, it was stated that MSME owners began to prepare for and correct deficiencies in carrying out digital entrepreneurship, especially in digital skills and platform strategies.

Limitations: The limitation of this community service activity is that it only focuses on improving digital skills for platform management and does not provide training on promotional strategies specifically for digital media.

Contribution: Counseling and training on digital skills and platform strategies in this community service activity can maintain the sustainability of MSMEs in Krobokan Village in the current digital era.

Keywords:
1. digitalpreneurship
2. digital skill
3. platform strategy
4. MSMEs
Authors:
1 . Diah Ayu Kusumawati
2 . Dian Essa Nugrahini
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How to Cite
Kusumawati, D. A., & Dian Essa Nugrahini. (2024). Penerapan Digitalpreneurship pada UMKM Kelurahan Krobokan Semarang . Yumary: Jurnal Pengabdian Kepada Masyarakat, 4(3), 427–435. https://doi.org/10.35912/yumary.v4i3.2606
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Issue & Section
Vol. 4 No. 3 (2024): Maret
Articles
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References

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  1. Hargittai, E., & Shafer, S. (2006). Differences in Actual and Perceived Online Skills: The Role of Gender. Social Science Quarterly, 87(2), 432–448.
  2. Hasan, H., Haliah, H, Fahdal, M, A. (2022). Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(1), 43-50.
  3. Hsieh, Y. J., & Wu, Y. (2018). Entrepreneurship through the platform strategythe digital era: insights and research opportunities. Computers in Human Behavior.
  4. https://djpb.kemenkeu.go.id/kppn/lubuksikaping/id/data-publikasi/artikel/3134-kontribusi-umkm-dalam-perekonomianindonesia.html
  5. https://siedoo.com/berita-43470-pertumbuhan-umkm-di-jateng-melejit-aset-tahun-2023-capai-rp688-triliun/#:~:text=Rp68%2C8%20Triliun%20%2D-,Pertumbuhan%20UMKM%20di%20Jateng%20Melejit%2C%20Aset,2023%20Capai%20Rp68%2C8%20Triliun&text=SEMARANG%2C%20siedoo.com%20%E2%80%93%20Dinas,mencapai%20sekitar%20Rp68%2C8%20triliun.
  6. https://www.ocbcnisp.com/id/article/2023/05/19/digitalisasi-umkm-adalah
  7. Ifada, L.M., Winarsih, W., Fachrunnisa, O., Adhiatma, A., Hendar, H., Sudarti, K. (2023). Pengembangan Wirausaha Masyarakat Peternak Domba di Wonosobo melalui Pelatihan Penyusunan Laporan Keuangan dan Pemasaran Digital. Jurnal Nusantara Mengabdi, 2(2), 127-135.
  8. Karsinah, Rahman, Y. A., & Putri, P. I., (2020). UMKM Kota Semarang dalam Menghadapi Era Industri 4.0. Fastindo : Semarang.
  9. Kodriyah, K., Kurnia, D., Alamsyah, A. A., & Wulandari, A. R. (2022). Kontribusi Bank Sampah Berbasis Digital sebagai Alternatif Peningkatan Pendapatan Warga. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(2), 109-118. doi:10.35912/yumary.v3i2.1517.
  10. Kusumawati, D. A., & Saputri, P. L. (2023). Optimizing Digitalpreneurship through Digital Skills and Platform Strategy on MSMEs in Central Java. , Islamic Sustainable Finance, Law and Innovation, Contributions to Management Science, 359 – 368. https://doi.org/10.1007/978-3-031-27860-0_32
  11. Leahy, D., & Wilson, D. (2014). Digital Skill for Employment. International Federation for Information Processing 444, 178 – 189.
  12. Parker, G., Van Alstyne, M., & Choudary, S. P. (2016). Platform revolution: How networked markets are transforming the economy–and how to make them work for you. New York: W.W. Norton Publishing.
  13. Persada, A. G., & Achiria, S. (2022). Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(1): 1-11.
  14. Sinta, v., Rifa’i, M, N., Priyono, S., Muksin, A. (2023). Sosialisasi Pemasaran Berbasis E-Commerce pada Home Industri di Desa Mergotentrem Kabupaten Oku Timur. Jurnal Pengabdian Kepada Masyarakat, 3(4), 247-255.
  15. Tiwana, A., Konsynski, B., & Bush, A. A. (2010). Platform evolution: Coevolution of platform architecture, governance, and environmental dynamics. Information Systems Research, 21(4), 675–687.
  16. Ulhøi, J. P. (2021). A Digital Perspective on Entrepreneurship,. Journal of Innovation Management, 9 (3), 71-89.; DOI:https://doi.org/10.24840/2183-0606-003-0005.
  17. Wisnuaji, P..T., Rachmawati, D., Sudari, S.A. (2023). Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok. Jurnal Pengabdian Kepada Masyarakat, 3(3), 139-146.
  18. Zahra, S., & Nambisan, S. (2011). Entrepreneurship in global innovation ecosystems. Academy of Marketing Science Review, 2011 (1), 4–17.