Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok

https://doi.org/10.35912/yumary.v3i3.1767
Published: Mar 10, 2023

Abstract:

Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing.

Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digital catalogue, and develop, give instruction how to create design for packaging product.

Results: This dedication output upgrade knowledge of product, registering MSME address to food services delivery accounts, understanding how to expanding market and sales reach using digital marketing, Social Media and food service delivery.

Conclusions: The activities carried out by the Abdimas Team so that Heppi Kitchen Depok MSMEs become more competitive MSMEs include Development of Social Media Marketin and Development of digital marketing

Limitations: Limitation of this study is on totat number MSMEs.

Contribution: These MSMEs have helped gaining more income of selling the products. One strategy that can be used to survive this challenge is to maximize online sales.

Keywords:
1. MSMEs
2. Social Media
3. Digital Marketing
Authors:
1 . Putra Tangguh Wisnuaji
2 . Dwi Rachmawati
3 . Suci Ayu Sudari
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How to Cite
Wisnuaji , P. T. ., Rachmawati, D. ., & Sudari, S. A. (2023). Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok . Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(3), 139–146. https://doi.org/10.35912/yumary.v3i3.1767
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Issue & Section
Vol. 3 No. 3 (2023): Maret
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Ali, N. E., Mohamed, G. A., & Alakhras, H. A. (2020). Enhancing the competitive advantage for tourist souvenirs in Egypt: a marketing approach. Journal of Sustainable Tourism and Entrepreneurship, 2(1), 15-29. doi:10.35912/joste.v2i1.516

    Amegayibor, G. K. (2021). Training and development methods and organizational performance: A case of the local government organization in Central Region, Ghana. Journal of Social, Humanity, and Education, 2(1), 35-53.

    Anoke, A. F., Onu, A. N., & Agagbo, O. C. (2022). Managerial Competencies and Growth of Small and Medium Enterprise (SMEs) in Abuja Metropolis, Nigeria. International Journal of Financial, Accounting, and Management, 4(3), 255-268. doi:10.35912/ijfam.v4i3.811

    Astari, N. (2021). A Literature Review: Digital Marketing Trends in Indonesia During the COVID-19 Pandemic. Channel J. Komun, 9(2), 125.

    Effendy, F., Nuqoba, B., Justitia, A., & Werdiningsih, I. (2021). Pelatihan Penggunaan Sistem Informasi Inventaris Bagi Petugas Poliklinik Di Kawasan Pemulung Rangkah Surabaya. JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat), 5(1), 15-18.

    Gumilang, R. R. (2019). Implementasi digital marketing terhadap peningkatan penjualan hasil home industri. Coopetition: Jurnal Ilmiah Manajemen, 10(1), 9-14.

    Harto, B., Rozak, A., & Rukmana, A. Y. (2021). Strategi Marketing Belah Doeren Melalui Digital Marketing Terhadap Keputusan Pembelian Dimediasi Brand Image. ATRABIS: Jurnal Administrasi Bisnis (e-Journal), 7(1), 67-74.

    Hasanah, H., Mashar, M. A., & Darmaji, F. (2020). Pemanfaatan Digital Marketing Menggunakan Website dan Media Sosial untuk Meningkatkan Pemasaran Produk (Remaja Muslim Kelurahan Wuryorejo Kabupaten Wonogiri). DIKEMAS (Jurnal Pengabdian Kepada Masyarakat), 4(2).

    Hendriadi, A. A., Sari, B. N., & Padilah, T. N. (2019). Pelatihan Digital Marketing Usaha Mikro, Kecil dan Menengah (UMKM) di Kabupaten Karawang. Jurnal Pengabdian Masyarakat J-DINAMIKA, 4(2), 120-125.

    Juniwati_1a, N. A. a. S. a. PEMANFAATAN STRATEGI E-MARKETING PADA KEBERLANGSUNGAN UMKM DI KOTA PONTIANAK DI TENGAH DAMPAK COVID-19. PROGRAM STUDI MAGISTER MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TANJUNGPURA PONTIANAK, 65.

    Kodriyah, K., Kurnia, D., Alamsyah, A. A., & Wulandari, A. R. (2022). Kontribusi Bank Sampah Berbasis Digital sebagai Alternatif Peningkatan Pendapatan Warga. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(2), 109-118. doi:10.35912/yumary.v3i2.1517

    Lamidi, L., & Rahadhini, M. (2021). The Effect of Digital Marketing and Financial Inclusion on Business Sustainability through Marketing Performance Culinary Msme’s in Surakarta. Journal of Economics, Finance And Management Studies, 4(06), 716-723.

    Leisander, I., & Diah, D. (2017). Pengaruh Digital Marketing Terhadap Organizational Performance dengan Intellectual Capital dan Perceived Quality Sebagai Variabel Intervening pada Industri Hotel Bintang Lima di Jawa Timur. Jurnal Strategi Pemasaran, 2(2).

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    Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan digital marketing bagi usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1-17.

    Silva, R. P., Mamede, H., & Santos, A. (2022). The Role of Digital Marketing in Increasing SMEs’ Competitiveness. Paper presented at the Icsbt: Proceedings of the 19th International Conference on Smart Business Technologies.

    Sultoni, M., Sudarmiatin, S., Hermawan, A., & Sopiah, S. (2022). Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs. International Journal of Data and Network Science, 6(4), 1381-1388.

    Ulabor, E. A., & Bosede, A. I. (2019). Employee commitment and organizational performance in selected fast food outlets in Osun State. International Journal of Financial, Accounting, and Management, 1(1), 23-37.

  1. Ali, N. E., Mohamed, G. A., & Alakhras, H. A. (2020). Enhancing the competitive advantage for tourist souvenirs in Egypt: a marketing approach. Journal of Sustainable Tourism and Entrepreneurship, 2(1), 15-29. doi:10.35912/joste.v2i1.516
  2. Amegayibor, G. K. (2021). Training and development methods and organizational performance: A case of the local government organization in Central Region, Ghana. Journal of Social, Humanity, and Education, 2(1), 35-53.
  3. Anoke, A. F., Onu, A. N., & Agagbo, O. C. (2022). Managerial Competencies and Growth of Small and Medium Enterprise (SMEs) in Abuja Metropolis, Nigeria. International Journal of Financial, Accounting, and Management, 4(3), 255-268. doi:10.35912/ijfam.v4i3.811
  4. Astari, N. (2021). A Literature Review: Digital Marketing Trends in Indonesia During the COVID-19 Pandemic. Channel J. Komun, 9(2), 125.
  5. Effendy, F., Nuqoba, B., Justitia, A., & Werdiningsih, I. (2021). Pelatihan Penggunaan Sistem Informasi Inventaris Bagi Petugas Poliklinik Di Kawasan Pemulung Rangkah Surabaya. JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat), 5(1), 15-18.
  6. Gumilang, R. R. (2019). Implementasi digital marketing terhadap peningkatan penjualan hasil home industri. Coopetition: Jurnal Ilmiah Manajemen, 10(1), 9-14.
  7. Harto, B., Rozak, A., & Rukmana, A. Y. (2021). Strategi Marketing Belah Doeren Melalui Digital Marketing Terhadap Keputusan Pembelian Dimediasi Brand Image. ATRABIS: Jurnal Administrasi Bisnis (e-Journal), 7(1), 67-74.
  8. Hasanah, H., Mashar, M. A., & Darmaji, F. (2020). Pemanfaatan Digital Marketing Menggunakan Website dan Media Sosial untuk Meningkatkan Pemasaran Produk (Remaja Muslim Kelurahan Wuryorejo Kabupaten Wonogiri). DIKEMAS (Jurnal Pengabdian Kepada Masyarakat), 4(2).
  9. Hendriadi, A. A., Sari, B. N., & Padilah, T. N. (2019). Pelatihan Digital Marketing Usaha Mikro, Kecil dan Menengah (UMKM) di Kabupaten Karawang. Jurnal Pengabdian Masyarakat J-DINAMIKA, 4(2), 120-125.
  10. Juniwati_1a, N. A. a. S. a. PEMANFAATAN STRATEGI E-MARKETING PADA KEBERLANGSUNGAN UMKM DI KOTA PONTIANAK DI TENGAH DAMPAK COVID-19. PROGRAM STUDI MAGISTER MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TANJUNGPURA PONTIANAK, 65.
  11. Kodriyah, K., Kurnia, D., Alamsyah, A. A., & Wulandari, A. R. (2022). Kontribusi Bank Sampah Berbasis Digital sebagai Alternatif Peningkatan Pendapatan Warga. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(2), 109-118. doi:10.35912/yumary.v3i2.1517
  12. Lamidi, L., & Rahadhini, M. (2021). The Effect of Digital Marketing and Financial Inclusion on Business Sustainability through Marketing Performance Culinary Msme’s in Surakarta. Journal of Economics, Finance And Management Studies, 4(06), 716-723.
  13. Leisander, I., & Diah, D. (2017). Pengaruh Digital Marketing Terhadap Organizational Performance dengan Intellectual Capital dan Perceived Quality Sebagai Variabel Intervening pada Industri Hotel Bintang Lima di Jawa Timur. Jurnal Strategi Pemasaran, 2(2).
  14. Morais, E. P., Cunha, C. R., & Santos, A. (2021). Understanding the value of digital marketing tools for SMEs. Paper presented at the Marketing and Smart Technologies: Proceedings of ICMarkTech 2020.
  15. Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan digital marketing bagi usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1-17.
  16. Silva, R. P., Mamede, H., & Santos, A. (2022). The Role of Digital Marketing in Increasing SMEs’ Competitiveness. Paper presented at the Icsbt: Proceedings of the 19th International Conference on Smart Business Technologies.
  17. Sultoni, M., Sudarmiatin, S., Hermawan, A., & Sopiah, S. (2022). Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs. International Journal of Data and Network Science, 6(4), 1381-1388.
  18. Ulabor, E. A., & Bosede, A. I. (2019). Employee commitment and organizational performance in selected fast food outlets in Osun State. International Journal of Financial, Accounting, and Management, 1(1), 23-37.