Penentu Niat Membeli Kembali: Perspektif Etika Bisnis Islam
Journal:
Jurnal Akuntansi, Keuangan, dan Manajemen
Purpose: This study aims to analyze the impact of sensory, emotional, and social experiences on the repurchase intention of consumers using Skintific skincare products in Bandar Lampung, particularly within the context of Islamic ethical business practices.
Methodology/Approach: A...