Pendampingan Pengembangan Pemasaran Digital Pada BUMDes Artha Jaya, Desa Yogyakarta Selatan
Abstract:
Purpose: The purpose of the community service done is to develop the online marketing of building materials stores owned by Artha Jaya Village-Owned Enterprises or commonly known as BUMDes Artha Jaya so that the manager of BUMDes can still increase sales during pandemic through online sales like social media
Methodology/approach: The implementation of the activity used a participatory approach through a direct approach by involving BUMDes in carrying out the stages of activities consisting of preparation and implementation. In each of these activities, BUMDes and the service team carried out and compiled digital marketing of social media and e-commerce.
Results/findings: The development of digital marketing in BUMDes Artha Jaya only appeared in certain types of digital marketing, namely social media marketing through the Whatsapp application and content marketing, therefore by carrying out digital marketing at BUMDes Artha Jaya accompanied by training on BUMDes administrators could assist BUMDes in promoting their business.
Conclusion: BUMDes should have felt the advantage of existing marketing, because digital marketing is very efficient for businesses. Then, with the development of digital marketing, it would make the business run better.
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Andreas, Kaplan M. dan Haenlein Michael. (2010). Users ofthe world, unite! The challenges and opportunities of social media. Business Horizons 53. (1)
Arnott, D. C., & Bridgewater, S. (2002). Internet, Interaction and Implications for Marketing Internet. Marketing Intelligence & Planning, 22(2), 86–95.https://doi.org/10.1108/0263500210418509
Chaffey D, C. F. (2009). Internet Marketing: Strategy, Implementation, and Practice. United States: Prentice Hall.
Griffin. (2005). Customer Loyalty. Jakarta: Penerbit Erlangga.
Heidrick dan Struggles. (2009). The Adoption of Digital Marketing in Financial. Services Under Crisis.
Morissan, A.M. (2010). Periklanan Komunikasi Pemasaran Terpadu. Jakarta: Penerbit. Kencana.
Nugrahaningsih P., dkk. (2021). Pemberdayaan Masyarakat melalui Pelatihan Kewirausahaan dan Pemasaran Digital pada BUMDes Blulukan Gemilang. Kumawula: Jurnal Pengabdian kepada Masyarakat, 4(1).
Riris E. W. dan Renny O. (2021). Strategi Pemasaran Berbasis Online pada Produk Badan Usaha Milik Desa (BUMDes) “Sukses Bersama” Desa Sugihwaras Kabupaten Sidoarjo. Jurnal Tabarru' : Islamic Bangking and Finance, 4(1).
Robinson, H., Wysocka, A., & Hand, C. (2007). Internet Advertising Effectiveness: The Effect of Designon Click-Through Rates for Banner Ads. International Journal ofAdvertising, 26(4), 527–541.
Sánchez-Franco, M. J., Peral-Peral, B.,& Villarejo-Ramos, Á. F. (2014). Users’ Intrinsic and Extrinsic Drivers to Use a Web-Based Educational Environment. Computers & Education, 74, 81–97.
- Andreas, Kaplan M. dan Haenlein Michael. (2010). Users ofthe world, unite! The challenges and opportunities of social media. Business Horizons 53. (1)
- Arnott, D. C., & Bridgewater, S. (2002). Internet, Interaction and Implications for Marketing Internet. Marketing Intelligence & Planning, 22(2), 86–95.https://doi.org/10.1108/0263500210418509
- Chaffey D, C. F. (2009). Internet Marketing: Strategy, Implementation, and Practice. United States: Prentice Hall.
- Griffin. (2005). Customer Loyalty. Jakarta: Penerbit Erlangga.
- Heidrick dan Struggles. (2009). The Adoption of Digital Marketing in Financial. Services Under Crisis.
- Morissan, A.M. (2010). Periklanan Komunikasi Pemasaran Terpadu. Jakarta: Penerbit. Kencana.
- Nugrahaningsih P., dkk. (2021). Pemberdayaan Masyarakat melalui Pelatihan Kewirausahaan dan Pemasaran Digital pada BUMDes Blulukan Gemilang. Kumawula: Jurnal Pengabdian kepada Masyarakat, 4(1).
- Riris E. W. dan Renny O. (2021). Strategi Pemasaran Berbasis Online pada Produk Badan Usaha Milik Desa (BUMDes) “Sukses Bersama” Desa Sugihwaras Kabupaten Sidoarjo. Jurnal Tabarru' : Islamic Bangking and Finance, 4(1).
- Robinson, H., Wysocka, A., & Hand, C. (2007). Internet Advertising Effectiveness: The Effect of Designon Click-Through Rates for Banner Ads. International Journal ofAdvertising, 26(4), 527–541.
- Sánchez-Franco, M. J., Peral-Peral, B.,& Villarejo-Ramos, Á. F. (2014). Users’ Intrinsic and Extrinsic Drivers to Use a Web-Based Educational Environment. Computers & Education, 74, 81–97.
