Purpose: This study develops and analyzes marketing mix strategies to enhance the B2C (business-to-consumer) segment of XXX, a leading logistics and delivery service provider in Indonesia. This study focuses on identifying the challenges in increasing daily shipment volumes and evaluating the effectiveness of current marketing strategies. Research Methodology: This study employs both quantitative and qualitative methods, including surveys, observations, and documentation. Data were collected from 214 respondents using structured questionnaires distributed through Google Forms. Structural Equation Modeling (SEM) with Smart PLS software was utilized to analyze the relationships between the 7Ps of marketing (Product, Price, Place, Promotion, People, Physical Evidence, and Process) and consumer attitudes and purchase intentions Results: The findings indicate that product quality, pricing strategies, promotional activities, and customer service significantly affect consumer satisfaction and brand loyalty. Efficient processes also play a crucial role in shaping consumers’ attitudes and purchase intentions. The study reveals that, while promotional activities and physical evidence have a lesser impact, elements such as products, prices, people, and processes are essential in driving positive consumer attitudes and purchasing decisions. Conclusions: The majority of XXX’s customers in Indonesia are young to middle-aged women with a bachelor's degree, working as private employees, and typically spending modest amounts on shipping, indicating infrequent usage. The study found that product quality, employee performance, and process efficiency significantly influence consumer attitude intention, which strongly drives purchase intention. Price, distribution, promotion, and physical evidence, however, were not found to significantly impact consumer attitudes. Limitations: This study is limited to XXX operations in Indonesia and focuses solely on the impact of marketing mix elements on consumer attitudes, intentions, and purchase decisions. Future research could explore other logistics companies and encompass a broader geographical focus. Contribution: This study provides practical recommendations for XXX to enhance its market share in the B2C segment.

Purpose: The objective of this research is to identify the parties involved in the agro-business ecosystem in Kabupaten Bandung and determine the factors influencing the development of strategies at PT BANDUNG DAYA SENTOSA as a Regional Government-Owned Enterprise (BUMD) operating in the Agribusiness sector. Research methodology: This study uses a business ecosystem approach to map the roles and parties involved in the agro-business ecosystem in Kabupaten Bandung. This study employed a qualitative research method with a case study design. Results: Through multi-agent-based ecosystem modeling and business model reconfiguration, it can be concluded that adaptability and collaboration among actors in the agribusiness ecosystem in Kabupaten Bandung are key to success. The Regional Government-Owned Enterprise Bandung Daya Sentosa (BDS) has the potential to become an innovation hub and enhance its role through the development of innovative agricultural products and utilization of digital technology. Conclusions: PT Bandung Daya Sentosa (BDS) has demonstrated strong potential to lead national agribusiness innovation by leveraging digital platforms like BDSMart and implementing multi-actor ecosystem strategies. Collaboration and adaptability among stakeholders are key to driving sustainable growth in the Bandung Regency agricultural sector. Through strategic use of technology and stakeholder engagement, BDS strengthens its role as a connector, innovator, and enabler in the agribusiness ecosystem. Limitations: This study is context-specific to the agribusiness ecosystem in Bandung Regency, and its findings may not be directly transferable to other regions with different economic, cultural, or policy environments. Contributions: PT Bandung Daya Sentosa acts as a key integrator and innovator in the agribusiness ecosystem, fostering collaboration among stakeholders. Farmers contribute as primary producers, supported by training, finance, and technology. Academics, government, media, and logistics providers each play vital roles in enabling innovation, governance, market reach, and the smooth distribution of goods, collectively enhancing ecosystem resilience and sustainability.

Purpose: This study aims to examine teacher competence in facing 21st century education through digital competency, aneadership towards oneself through self-leadership, and its influence on teacher performance. Research Methodology: The method used in this study is quantitative. This study was descriptive and causal research. Based on their involvement, the researchers did not intervene in the data. This means that the data collected and processed were sourced directly from the respondents. Based on this unit, what is analyzed in this study is the individual. Based on the time of the study, this study belongs to the cross-section type; elements were measured only once during the research process in accordance with the applicable time and finished when this study was completed. Results: Digital competency and self-leadership have been proven to influence teacher performance. However, there was a difference in the influence of digital competency and self-leadership. The results showed that the magnitude of the influence of teachers’ digital competency on teacher performance was not very high. Self-leadership has a significant influence on teachers’ performance. This indicates that self-leadership has a greater influence on the quality or performance of a teacher in fulfilling his/her role. Conclusions: This study found that teacher performance at Yayasan Indonesia Juara School is in the good category, supported by strong digital competency (80%) and self-leadership (82%). Both digital competence and self-leadership have a significant positive impact on teacher performance. Teachers who effectively utilize digital tools and demonstrate self-leadership tend to perform better in planning, implementing, and evaluating learning. Limitations: This study was limited to teachers at Yayasan Indonesia Juara School, which may affect the generalizability of the findings to other educational institutions. Additionally, the study relied on self-reported data, which may be subject to bias. Contributions: The findings of this thesis are useful for educational institutions to determine the factors that influence teacher performance and to design effective professional development programs to improve teachers' skills and abilities. In addition, this research can be used by educators as a resource to study the impact of digital leadership and self-leadership on teacher performance.