Optimizing BTS Development in 3T Sulawesi via Telkomsel's Business Ecosystem Approach

https://doi.org/10.35912/jbpd.v3i1.4501
Published: Jul 10, 2023

Abstract:

Purpose: Communication services have become a primary need for Indonesian society, especially high-speed cellular data services, commonly known as broadband services through cellular networks. Accelerating the development of underdeveloped regions is mandated in Chapter IV of the Preamble to the 1945 Constitution of the Republic of Indonesia as part of the national aspiration to realize a sovereign, united, sovereign, just, and prosperous Unitary State of the Republic of Indonesia. On the other hand, telecommunications providers in rural areas, especially in 3T regions, face challenges, as the number of customers does not justify the investment costs, resulting in a burden on the company's investment and operations.

This research aims to identify the actors involved, understand the interrelationships between them, and provide an overview of the current BTS development business model in 3T areas.

Research methodology: Qualitative methods were used, including data collection through literature studies and in-depth interviews, utilizing an ecosystem mapping approach.

Results: Using a business ecosystem approach, this research succeeded in identifying the actors and interactions between actors involved in BTS development in the 3T region, as well as producing ecosystem reconfiguration as a strategy for optimizing BTS development in the 3T region.

Conclusions: The reconfiguration of the BTS development ecosystem in Indonesia’s 3T (frontier, outermost, and underdeveloped) areas highlights significant shifts in the roles and interactions among key actors, despite the absence of new stakeholders. The main actors experiencing changes in their roles and collaboration dynamics include Telkomsel, BAKTI (the government agency), PEMDA (local governments), and Fiberhome. Telkomsel’s roadmap outlines a structured approach through short-term, medium-term, and long-term planning phases, reinforcing its leadership in advancing telecommunications services in underserved regions.

Limitations: However, the expansion of cellular networks through BTS construction is still uneven, especially in 3T areas (Frontier, Remote, and Underdeveloped).

Contribution: This research provides recommendations for optimizing BTS development in 3T areas.

Keywords:
1. 3T Development
2. BTS Construction
3. Communication Services
4. Cellular
5. Ecosystem Mapping
Authors:
1 . Akhmad Asyraf
2 . Dodie Tricahyono
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How to Cite
Asyraf, A. ., & Tricahyono, D. . (2023). Optimizing BTS Development in 3T Sulawesi via Telkomsel’s Business Ecosystem Approach. Jurnal Bisnis Dan Pemasaran Digital, 3(1), 63–75. https://doi.org/10.35912/jbpd.v3i1.4501
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Vol. 3 No. 1 (2023): Juli
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  1. Adner, R., & Kapoor, R. (2010). Value Creation in Innovation Ecosystems: How the Structure of Technological Interdependence Affects Firm Performance in New Technology Generations. Strategic management journal, 31(3), 306-333. doi:https://doi.org/10.1002/smj.821
  2. Allee, V., Schwabe, O., & Babb, M. K. (2015). Value Networks and the True Nature of Collaboration. United States: Meghan-Kiffer Press.
  3. Amin, M. (2018). ICT for Rural Area Development in Indonesia: A Literature Review. Journal of Information Technology and Its Utilization, 1(2), 32-37. doi:https://doi.org/10.30818/jitu.1.2.1881
  4. Asmaradewi, Y. (2019). Peran Instagram Sebagai Media Promosi dalam Meningkatkan Jumlah Pengunjung pada Cafe Mas Bro. Universitas Semarang, Semarang. Retrieved from https://eskripsi.usm.ac.id/detail-B11A-522.html
  5. Ebuka, A. A., Emmanuel, D., & Idigo, P. (2023). Artificial Intelligence as a Catalyst for the Sustainability of Small and Medium Scale Businesses (SMEs) in Nigeria. Annals of Management and Organization Research, 5(1), 1-11. doi:https://doi.org/10.35912/amor.v5i1.1719
  6. Ferrari, J. R., Johnson, J. L., & McCown, W. G. (1995). Procrastination and Task Avoidance: Theory, Research, and Treatment. New York: Plenum Press.
  7. Filiantari, M., Suharto, & Mazni, A. (2021). Pengaruh Pengalaman Pelanggan (Customer Experience), Kualitas Produk dan Citra Merek Terhadap Kepuasan Konsumen (Customer Satisfaction) pada PT. Dahlia Dewantara Unit Metro Lampung. SIMPLEX: Journal of Economic Management, 2(1), 85-99.
  8. Kamalaldin, A., Sjödin, D., Hullova, D., & Parida, V. (2021). Configuring Ecosystem Strategies for Digitally Enabled Process Innovation: A Framework for Equipment Suppliers in the Process Industries. Technovation, 105, 1-18. doi:https://doi.org/10.1016/j.technovation.2021.102250
  9. Ma, Z., Christensen, K., & Jørgensen, B. N. (2021). Business Ecosystem Architecture Development: A Case Study of Electric Vehicle Home Charging. Energy Informatics, 4(9), 1-37. doi:https://doi.org/10.1186/s42162-021-00142-y
  10. Motoyama, Y. (2014). The State-Level Geographic Analysis of High-Growth Companies. Journal of Small Business & Entrepreneurship, 27(2), 213-227. doi:https://doi.org/10.1080/08276331.2015.1012795
  11. Noviaristanti, S., & Belo, F. (2020). Understanding Banking Ecosystem: A Case Study of National Bank in Timor-Leste. In S. Noviaristanti (Ed.), Contemporary Research on Business and Management (pp. 288-292). London: CRC Press.
  12. Parela, E., Hudalil, A., Ariswandy, D., & Pradana, M. R. A. (2022). Pengaruh Pengembangan Kompetensi dan Pengembangan Kompetensi terhadap Budaya Kerja Pegawai pada Kantor Kecamatan Semaka Kabupaten Tanggamus. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 6(1), 35-46. doi:https://doi.org/10.61401/relevansi.v6i1.76
  13. Peraturan Presiden (Perpres) Nomor 105 Tahun 2021 tentang Strategi Nasional Percepatan Pembangunan Daerah Tertinggal Tahun 2020-2024.
  14. Pervin, M. T., & Begum, R. (2022). Engaging Employees in Management and Decision-Making Process: A Case Study on “Vision Garments Limited”. Annals of Human Resource Management Research, 2(1), 71-85. doi:https://doi.org/10.35912/ahrmr.v2i1.1225
  15. Prinhandaka, D. J. P., Rohman, I. Z., & Wijaya, N. H. S. (2023). Supportive Leadership and Employee Creativity: Will Leader-Member Exchange Mediate the Relationship?. Annals of Management and Organization Research, 4(1), 35-45. doi:https://doi.org/10.35912/amor.v4i1.1477
  16. Putri, R. A. (2023). Pengaruh Teknologi dalam Perubahan Pembelajaran di Era Digital. Journal of Computers and Digital Business, 2(3), 105-111. doi:https://doi.org/10.56427/jcbd.v2i3.233
  17. Rozanna, M., & Ahadiat, A. (2023). What is Strategic Management Research?. Annals of Management and Organization Research, 4(4), 271-280. doi:https://doi.org/10.35912/amor.v4i4.1622
  18. Sari, J. A., & Diana, B. A. (2024). Dampak Transformasi Digitalisasi terhadap Perubahan Perilaku Masyarakat Pedesaan. Jurnal Pemerintahan dan Politik, 9(2), 88-96. doi:https://doi.org/10.36982/jpg.v9i2.3896
  19. Syarif, A., & Riza, K. (2022). Pengaruh Kepemimpinan Transformasional, Disiplin Kerja dan Komunikasi Terhadap Kinerja Pegawai pada Dinas Pendidikan Kepulauan Riau. Jurnal Humaniora dan Ilmu Pendidikan, 2(1), 33-41. doi:https://doi.org/10.35912/jahidik.v2i1.1664
  20. Tanha, M., Mahumd, A., Sultana, M., Chakma, T., Hassan, E. M., Mabud, S. A., . . . Joy, A. H. (2023). Self and Counterfeit Consumption in Emerging Markets. Annals of Management and Organization Research, 4(1), 47-64. doi:https://doi.org/10.35912/amor.v4i1.1325
  21. Tricahyono, D., & Purnamasari, S. R. (2018). Business Ecosystem of SMEs with Value Network Analysis Approach: A Case Study at Binong Jati Knitting Industrial Centre (BJKIC) Bandung. Pertanika Journal of Social Sciences and Humanities, 26(1), 113-118.
  22. Wahyudi, H. S., & Sukmasari, M. P. (2018). Teknologi dan Kehidupan Masyarakat. Jurnal Analisa Sosiologi, 3(1), 13-24. doi:https://doi.org/10.20961/jas.v3i1.17444
  23. Wahyuningsih, S., & Kusumawati, D. (2015). Strategi Pencapaian Pelanggan Pitalebar Bergerak di Daerah Perdesaan Tahun 2019. Buletin Pos dan Telekomunikasi, 13(2), 165-176. doi:https://doi.org/10.17933/bpostel.2015.130205
  24. Ward, J. M., & Griffiths, P. M. (1996). Strategic Planning for Information Systems. United States: John Wiley & Sons, Inc.
  25. Wardana, R. I., Fatimah, S., & Fitrisia, A. (2024). Dampak Perkembangan Ilmu Pengetahuan dan Teknologi Terhadap Budaya. Jurnal Sosial Humaniora Sigli, 7(1), 345-355. doi:https://doi.org/10.47647/jsh.v7i1.2372