Pengaruh Kepercayaan, Keamanan dan Kualitas Pelayanan terhadap Keputusan Pembelian Barang secara Daring

https://doi.org/10.35912/jbpd.v1i2.1936
Published: Mar 6, 2023

Abstract:

Purpose: The purpose of this study was to determine the effect of trust, security and service quality on online purchasing decisions on E-Commerce.

Method: This type of research is quantitative research, namely research methods based on positivism philosophy, used to examine certain populations or samples.

Result: The results of multiple regression analysis are Y = 9.064 + 0.588 + -0.011 + 0.318 + e which shows that trust, security and service quality have a positive and significant effect on purchasing decisions. While the results of the test (t) or partial test show that the price (0.000) is smaller than that of alpha 5% (0.05) or tcount = 3.961 > ttable 1.66792, it can be concluded that H1 is accepted which means there is an effect of X1 on Y The security variable (0.958) is greater than that of alpha 5% (0.05) or tcount = 0.053 < ttable 1.66792, it can be concluded that H2 is rejected which means there is no effect of X2 on Y. And the service quality variable (0.005) smaller than alpha 5% (0.05) or tcount = 2.870 > ttable 1.66792, it can be concluded that H3 is accepted, which means there is an effect of X3 price on Y.

Conclusion: The results of the regression test in this study, the significance value is 0.000. Where it is required that the significance value of F is less than 5% (0.05) or the value of Fcount = 88.320 > Ftable 2.74, which means that there is an influence of the variables of trust, security and service quality (X1, X2, X3) simultaneously (together). ) on purchasing decisions on E-Commerce.

Keywords:
1. Influence of Trust
2. Security
3. Service Quality on Purchase Decision
Authors:
1 . Muhammad Tommy Arby Rumengan
2 . Muhammad Tammy Ikbal Rumengan
3 . Adnan Suhardis
4 . Khairul Riza
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How to Cite
Rumengan, M. T. A. ., Rumengan, M. T. I. ., Suhardis, A. ., & Riza, K. (2023). Pengaruh Kepercayaan, Keamanan dan Kualitas Pelayanan terhadap Keputusan Pembelian Barang secara Daring . Jurnal Bisnis Dan Pemasaran Digital, 1(2), 99–106. https://doi.org/10.35912/jbpd.v1i2.1936
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Issue & Section
Vol. 1 No. 2 (2022): Januari
Articles
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  1. Almaida, A., & Saputra, D. H. (2021). Pengaruh Manfaat Utilitarian dan Manfaat Hedonis serta Status Sosial terhadap Keputusan Perpindahan Merek dari Televisi Kabel ke Netflix. Jurnal Bisnis dan Pemasaran Digital, 1(1), 49-59. doi:10.35912/jbpd.v1i1.280
  2. Hafiza Tri, M., Veny, P., & Puspa, R. (2021). Pemanfaatan Teknologi Informasi dan Manajemen Perubahan Organisasi dalam Mendukung Bisnis Berkelanjutan Pasca Covid-19 pada UMKM di Kota Bengkulu. Jurnal Bisnis dan Pemasaran Digital, 1(1), 33-41. doi:10.35912/jbpd.v1i1.450
  3. Kotler, P., & Keller, K. L. (2008). Manajemen Pemasaran (13 Jilid 1). Jakarta: Penerbit Erlangga.
  4. Koufaris, M., & Hampton-Sosa, W. (2004). The development of initial trust in an online company by new customers. Information & management, 41(3), 377-397.
  5. Lestari, R. A. (2015). Pengaruh Indeks Dow Jones, Indeks Nikkei 225, Dan Suku Bunga Sbi Terhadap Indeks Harga Saham Gabungan. Bakrie University.
  6. Lestari, S. (2023). Nilai Pelanggan di Cek Toko Sebelah App. Jurnal Bisnis dan Pemasaran Digital, 1(2), 77-87. doi:10.35912/jbpd.v1i2.1683
  7. Nisa, P. C., & Hutagalung, V. H. V. (2022). Pengaruh Return Policy Leniency dan Seller Reputation Terhadap Purchase Decision Dimediasi Consumer Trust. Jurnal Bisnis dan Pemasaran Digital, 1(2), 61-75. doi:10.35912/jbpd.v1i2.642
  8. Sa’adah, R. N. (2021). METODE PENELITIAN R&D (Research and Development) Kajian Teoretis dan Aplikatif: CV Literasi Nusantara Abadi.
  9. Sugiyono, D. (2010). Memahami penelitian kualitatif.
  10. Tjiptono, F. (2008). Strategi Pemasaran Edisi 3. Yogyakarta: Andi, 24.