Jurnal Studi Perhotelan dan Pariwisata

Jurnal Studi Perhotelan dan Pariwisata (JSPP) is a journal in the subjects of hospitality and tourism that is reviewed by experts. Relevant manuscripts are published by JSPP after being reviewed by competent editors. This journal is anticipated to serve as an important forum for Indonesian researchers to contribute to the theoretical and practical growth of hospitality and tourism.

Jurnal Studi Perhotelan dan Pariwisata (JSPP) is a journal in the subjects of hospitality and tourism that is reviewed by experts. Relevant manuscripts are published by JSPP after being reviewed by competent editors. This journal is anticipated to serve as an important forum for Indonesian researchers to contribute to the theoretical and practical growth of hospitality and tourism.

Published
2022-10-13

Articles

Pengaruh Kualitas Pelayanan terhadap Kepuasan Pengunjung: Studi pada Wisata Kuliner TPI Ikan Bakar Kelapa Lima

Purpose: This research was conducted at TPI Ikan Bakar Kelapa Lima in the Kelapa Lima District, Kupang City. The main problem addressed in this study is to determine whether there is a positive and significant effect of service quality on visitor satisfaction. Methodology: The study treats service quality as an independent variable and visitor satisfaction as the dependent variable. The population for this study consisted of at least 5 visitors who decided to make a purchase, and since there are 84 stalls at TPI Ikan Bakar Kelapa Lima, the total number of visitors who decided to make a purchase every day is 420. The sample for this study was selected using the accidental sampling technique, resulting in 81 respondents. The data collected was analyzed using simple linear regression analysis, which included a simple linear test, hypothesis testing through a t-test, descriptive statistical analysis, and analysis of the coefficient of determination (R2) Results: Based on the research results, the following simple linear regression equation was obtained: Y = 0.552 + 0.800X. The hypothesis testing using the t-test revealed that the service quality variable has a significant effect on visitor satisfaction. The service quality variable obtained a t-value of 4.865 with a significance level of 0.000. The t-table value was 1.668 (df = 79, calculated by subtracting 2 from 81). Since the significance value of 0.000 is smaller than the alpha value of 0.05 (? < ?) and the t-value is greater than the t-table value (4.865 > 1.664), we can conclude that the service quality variable has a significant effect on visitor satisfaction. The Adjusted R-squared value, which represents the coefficient of determination (R2), is 0.688 or 68.00%. This indicates that the Service Quality variable (X) influences the Visitor Satisfaction variable (Y) by 68.00%, while the remaining 32.00% is influenced by other variables not discussed in this study. Limitations: The limitations of this study include the respondents experiencing relocation and the trading place undergoing relocation as well, resulting in them only recently returning to the new trading place and not yet experiencing the benefits of the renovated trading place. Therefore, further research is needed to study the conditions of the new trading place. Contribution: (1). Based on the descriptive analysis of the Service Quality and Visitor Satisfaction variables, they fall into the category of excellent. This means that there is a positive assessment and a favorable impression in the customers' minds. (2). The hypothesis testing results were obtained using regression analysis. The null                         hypothesis (Ho), which states that there is no relationship between service quality and visitor satisfaction, can be rejected. The testing results indicate that there is a significant influence between service quality and visitor satisfaction at TPI Ikan Bakar Kelapa Lima. It can be concluded that the Visitor Satisfaction variable has a strong influence on the Service Quality variable at TPI Ikan Bakar Kelapa Lima.

Analisis Eksternalitas Positif “Wisata Alam 21”

Purpose: This study aims to analyze differences in economic and social conditions of the community before and after the existence of Nature Tourism 21 in Aji Mesir Village, Gedung Aji District, Tulang Bawang Regency. The aspects in this study are aspects of economic conditions and social conditions. Research methodology: The research method used in this study uses a descriptive-comparative method with a qualitative approach. The data analysis method in this study used a different test analysis with the Wilcoxon Signed Rank Test. Results: The results showed that there were significant differences between economic conditions, and social conditions, before and after the existence of Nature Tourism 21 which was felt by the community of Aji Mesir Village, Gedung Aji District, Tulang Bawang Regency. Limitations: The limitation of this study is only to analyze the positive externalities and not to analyze the negative externalities of “Wisata Alam 21”. Contribution: The results obtained from this study are expected to be one of the references in making policies based on the data presented to adjust the right policies, especially to increase the positive externalities of “Wisata Alam 21”.

Model Pemasaran Strategik Perhotelan: Sebuah Makalah Konseptual

Purpose: The purpose of this study is to develop a hospitality marketing strategy framework starting from pre-encounter marketing, encounter marketing, and post-encounter marketing. Methodology: This paper based on an analysis and synthesis of the literature relating to pre-encounter marketing, encounter marketing, and post-encounter marketing in hospitality. Gaps in previous research have been identified and a conceptual framework proposed as a consequence. Results: A hypothetical model that describes the salient constructs and relationships between key variables which is a complete package of formal propositions which are logical statements derived from a conceptual framework. Limitations: This paper provides a method for future researchers to implement strategic marketing planning in the hospitality industry through the application of structured dimensions. Contribution: This paper identifies the previously unexplored connection of service quality with service experience and hospitality service encounters between constructions, so that this connection is a new construct to improve hospitality customer satisfaction.

Dampak Pariwisata terhadap Kualitas Air Danau Beratan Berdasarkan Parameter BOD dan COD

Purpose: The aims of this research is to analyze the effect of tourism on the water quality of Lake Beratan using BOD and COD parameters. Methodology: His research method uses descriptive quantitative through environmental analysis. Lake Beratan water sampling was carried out at 3 points, namely point 1 representing habitation and agriculture, point 2 representing the middle part of the lake, and point 3 representing the tourist area. The information obtained was compared with the Class 1 Seawater Quality Standards Government Regulation Number 22 of 2021. Results: The results showed that the BOD parameters still met the quality standards, so there was not too much organic contamination in Lake Beratan. While the COD parameter exceeds the quality standard, namely Point 1, which is 16 mg/L; point 2 is 12 mg/L and point 3 is 12 mg/L caused by domestic waste around Lake Beratan such as household activities, agriculture, restaurants and tourism. Seeing the high domestic polluters, it is hoped that the government will pay attention to policies in environmental management and work together with local communities, tourists and visitors in protecting the environment. Limitations: The limitation of this study lies in the lack of other supporting parameters used as indicators of water pollution such as phosphate, E.coli and Total coli, it is necessary to test these parameters to determine the water conditions of Lake Beratan more thoroughly. Contribution: The output from this study are expected to be one of the references in making policies based on the data presented to make the right policies, especially to increase the positive of Lake Beratan.

Inventory of Potential Attraction of Sungai Langka & Wiyono Village as Cocoa Tourism Village Program at Pesawaran Regency

Purpose: This article aims to to determine the potential and perceptions of villagers towards tourism objects as the result for become Cocoa Village at Pesawaran Regency. Method: This research descriptive qualitative with data collection techniques by distributing questionnaires, interviews, and observations at the locus area. To see the public's perception of the tourism aspect in Sungai Langka Village and Wiyono Village, this study used the IPA (Importance Performance Analysis) technique. Results: The results show that the Sungai Langka & Wiyono Village has a complete tourism object like natural tourism attraction, cultural tourism attraction and artificial tourism attraction.  There are adequate primary and secondary facilities, as well as accessibility to the object. Local people perceptions of the attractiveness of tourist objects in Sungai Langka & Wiyono are very good in terms of natural scenery, cultural wealth, artificial tourism potentials, and accessibility. Limitation: This research was only conducted at used only revolves around the building and construction that in 2018 until 2020, firms from the subsector should be registered on the Indonesia Stock Exchange Contributions: This exploration has contributed to the enrichment of aspects of the management accounting literature, especially in construction and building sub-sector companies.