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Article Details

Vol. 1 No. 1 (2022): September

Articles

Model Pemasaran Strategik Perhotelan: Sebuah Makalah Konseptual

K Kelik Hastjarjo
07 February 2023 Vol. 1 No. 1 (2022): September https://doi.org/10.35912/jspp.v1i1.1844
Abstract
07 Feb 2023

Purpose: The purpose of this study is to develop a hospitality marketing strategy framework starting from pre-encounter marketing, encounter marketing, and post-encounter marketing.

Methodology: This paper based on an analysis and synthesis of the literature relating to pre-encounter marketing, encounter marketing, and post-encounter marketing in hospitality. Gaps in previous research have been identified and a conceptual framework proposed as a consequence.

Results: A hypothetical model that describes the salient constructs and relationships between key variables which is a complete package of formal propositions which are logical statements derived from a conceptual framework.

Limitations: This paper provides a method for future researchers to implement strategic marketing planning in the hospitality industry through the application of structured dimensions.

Contribution: This paper identifies the previously unexplored connection of service quality with service experience and hospitality service encounters between constructions, so that this connection is a new construct to improve hospitality customer satisfaction.

Keywords: Service Quality Service Experience Service Encounters Customer Satisfaction Hospitality
How to Cite
“
Hastjarjo, K. (2023). Model Pemasaran Strategik Perhotelan: Sebuah Makalah Konseptual . Jurnal Studi Perhotelan Dan Pariwisata, 1(1), 11–20. https://doi.org/10.35912/jspp.v1i1.1844
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