Praktik Baik Manajemen Menuju Usaha Mikro, Kecil dan Menengah (UMKM) Mandiri dan Produktif di Kampung Bulak Timur, Kelurahan Cipayung, Kota Depok, Jawa Barat
Abstract:
Purpose: to provide education to MSME business actors on good management practices in managing and determine MSME management models that can realize good management practices as an effort to improve MSME management performance. This management model contains aspects of company management, namely marketing management, production management, financial management, and human resource management.
Method: The method used is to provide education and literacy about good managerial practices. The material provided includes general management and human resources, production management, financial management, and marketing management. In measuring the level of understanding of participants before giving the material and filling out the post-test after the material is given. In addition, questionnaires were filled out to develop participants' understanding of good management practices using analytical indexes.
Results: The result of this study is an increase in understanding of management practices as seen from the increase in the average pre-test of 5.56, increasing in the post-test to 7.31. MSMEs actors understand the material provided on general management and human resources, production management, financial management, and marketing management. Based on the index analysis, the participants' level of understanding of the material on human resource management, marketing management, production management, and financial management is in the high category.
Conclusions: Educational and literacy activities about good management practices can increase partners' knowledge about aspects of business management and can put this knowledge into practice in business progress.
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- Adi, S. W. (2021). Peluang Pengembangan UMKM di Masa Pandemi Covid-19. Jawa Pos.
- BPS. (2020). Analisis Hasil Survei Dampak Covid-19 Terhadap Pelaku Usaha.
- David, F. (2010). Manajemen Strategis Konsep (12ed ed.). Salemba Empat.
- Fahmi, I. (2016). Manajemen Sumber Daya Manusia Teori dan Aplikasi. Alfabeta.
- Ferdinand, A. (2014). Metode Penelitian Manajemen (Kelima). Badan Penerbit Universitas Diponegoro.
- Ferdinand, T. A. (2000). Manajemen Pemasaran: Sebuah Pendekatan Strategik. Research Paper Series. UNDIP Semarang.
- Griffin, R. W., & Moorhead, G. (2014). Organizational Behavior: Managing People and Organizations (Eleventh E). South Western.
- Herdjiono, I., & Damanik, L. A. (2016). Pengaruh Financial Attitude, Financial Knowledge, Parental Income Terhadap Financial Managemen. Jurnal Manajemen Teori Dan Terapan, 9(3), 226–241.
- Huston, S. . (2010). Measuring Financial Literacy. The Journal of Consumer Affairs, 44(2), 296–312.
- Jacobs, F. ., Chase, R. ., & Aquilano, N. . (2009). Operations & Supply Management (12th ed.). Mcgraw-Hill.
- Komakech, E., Obici, G., & Mwesigwa, D. (2021). Efficacy of inspirational motivation on the performance of public health workers in mid-north of Uganda. Annals of Human Resource Management Research, 1(2), 85–97. https://doi.org/10.35912/ahrmr.v1i2.509
- Lim, C. H., & Teoh, K. B. (2021). Factors influencing the SME business success in Malaysia. Annals of Human Resource Management Research, 1(1), 41–54. https://doi.org/10.35912/ahrmr.v1i1.380
- Limanseto, H. (2021). Peningkatan Daya Saing UMKM sebagai Ujung Tombak Perekonomian Indonesia Menuju Pasar Global.
- Mangkunegara, A. P. (2013). Manajemen Sumber Daya Manusia. Remaja Rosdakarya.
- Naab, R., & Bans-Akutey, A. (2021). Assessing the use of e-business strategies by SMEs in Ghana during the Covid-19 pandemic. Annals of Management and Organization Research, 2(3), 145–160. https://doi.org/10.35912/amor.v2i3.800
- Nadya. (2016). Peran Digital Marketing dalam Eksisten Bisnis Kuiner Seblak Jeletet Murni. Jurnal Riset Manajemen Dan Bisnis, 1(2), 133–144.
- Ochwo, B. O., & Mwesigwa, D. (2021). Reward strategies and job satisfaction in private companies: a case of Uganda Breweries-Luzira. Annals of Human Resource Management Research, 1(1), 69–83. https://doi.org/10.35912/ahrmr.v1i1.406
- Pelham, A. M. (1997). Mediating Influences on the Relationship Between Market Orientation and Profitability in Small Industrial Firms. Journal of Marketing Theory and Practice, 55–76.
- Rasyid, R. (2012). Analisis Tingkat Literasi Keuangan Mahasiswa Program Strudi Manajemen Fakultas Ekonomi Universitas Negeri Padang. Kajian Manajemen Bisnis, 1(2).
- Shinozaki, S., Rap, L, N. (2021). COVID-19 Impact on Micro, Small, and Medium- Sized Enterprises and Post–Crisis Actions. Asian Development Bank.
- Sugiarti, Y., Sari, Y., & Hadiyat, M. A. (2020). Peranan E-Commerce untuk Meningkatkan Daya Saing Usaha Mikro Kecil dan Menengah (UMKM) Sambal di Jawa Timur. Jurnal Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(2), 298–309. https://doi.org/https://doi.org/https://doi.org/10/24198/k umawula.v3i2.28181
- Sumaryono. (2017). Investor Memacu Daya Saing UMKM.
- Sutrisno, D. (2016). UMKM Berperan Memerangi Kemiskinan Dan Pengangguran.
- Wibowo. (2016). Manajemen kinerja. Rajawali Pers.