Pengembangan Desa Wisata melalui Pelatihan dan Pembinaan

https://doi.org/10.35912/yumary.v2i2.615
Published: Jan 12, 2022

Abstract:

Purpose: The objectives of Tourism Village development in “Pulau Legundi”, Pesawaran District, Lampung Province is to know the societies’ motivation in developing entrepreneurship based on tourism village service, the ability of society in understanding how to develop tourism village, and the readiness of society to engage in tourism village development in order to improve their prosperity.

Method: The three-step method used is that the first is preparation to identify the potential resources and the societies’ readiness to accept the community service in terms of Tourism Village development, the second is to conduct training and coaching, and then followed by monitoring and evaluation.

Results: The results show that the knowledge, spirit and motivation, and understanding insights in developing Tourism Village increase after getting the training and coaching programs.

Conclusions: Tourism Village in “Pulau Legundi” Village is very important to be developed to increase the prosperity of the society by creating the tourism attractions, providing information technology infrastructure and strengthening the motivation of the village governor by relevant government role, continuing training and coaching programs to improve the competence of the Tourism Village entrepreneurs, and implementing marketing communication through marketing digital content that is disseminated in the internet and social media.

Keywords:
1. Tourism village
2. Pulau Legundi
3. Digital marketing
Authors:
1 . Satria Bangsawan
2 . Mahrinasari MS
3 . Ayi Ahadiat
4 . Ribhan Ribhan
5 . Fajrin Satria Dwi Kesumah
6 . Angga Febrian
View PDF
How to Cite
Bangsawan, S., MS, M., Ahadiat, A., Ribhan, R., Kesumah, F. S. D., & Febrian, A. (2022). Pengembangan Desa Wisata melalui Pelatihan dan Pembinaan. Yumary: Jurnal Pengabdian Kepada Masyarakat, 2(2), 79–90. https://doi.org/10.35912/yumary.v2i2.615
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 2 No. 2 (2021): Desember
Articles
References

    Alfiah, S., Andriani, J., Lesmana, R., Sunardi, N., & Furyanah, A. (2019). Manajemen Pengelolaan Desa Wisata Pada Desa Cimanggu, Kecamatan Cisalak, Kabupaten Subang, Provinsi Jawa Barat ( Studi Kasus Pada Curug Paok dan Bukit Pasir Jaka). Abdi Masyarakat Humanis, 1(1), 21–28.

    Andayani, A. A. I., Martono, E., & Muhamad, M. (2017). Pemberdayaan Masyarakat Melalui Pengembangan Desa Wisata Dan Implikasinya Terhadap Ketahanan Sosial Budaya Wilayah (Studi Di Desa Wisata Penglipuran Bali). Jurnal Ketahanan Nasional, 23(1), 1. https://doi.org/10.22146/jkn.18006

    Bagus, R. U. I. G. (2017). Buku Pemasaran Pariwisata. Andi Yogyakarta.

    Bari, M.W., Abrar, M., Shaheen, S., Bashir, M. and Fanchen, M. (2019). Knowledge hiding hehaviors and team creativity: the contingent role of perceived mastery motivational climate. SAGE Open Journal, Vol. 9, No. 3, doi: 10.1177/2158244019876297.

    Bhattacharya, M., and Bloch, H. (2004). Determinants of Innovation. Small Business Economics, Vol. 22, No. 2, pp. 155-162. February 2004. DOI:10.1023/B:SBEJ.0000014453.94445.de.

    Carayannis, E. G., Barth, T. D., & Campbell, D. F. (2012). The Quintuple Helix innovation model: global warming as a challenge and driver for innovation. Journal of Innovation and Entrepreneurship, 1(2).

    Fandeli, C., & Nurdin, M. (2005). Pengembangan Ekowisata Berbasis Konservasi di Taman Nasional. Fakultas Kehutanan UGM. Pusat Studi Pariwisata. Kantor Kementerian Lingkungan Hidup.

    Hamzah, A. S., & Irfan, M. (2018). Local Wisdom Based Tourist Village Sade Lombok Organization within the Framework of Sustainable Tourism Development. Conference: Proceedings of the International Conference on Business Law and Local Wisdom in Tourism.

    Inskeep, E. (1991). Tourism Planning and Suistainable Development Approach. Van Nostrand Reinblod.

    Irfan, M. dan Hamzah, A. S. (2018). Law enforcement of constitutional court decision no. 69/puu-xii/2015 (mixed marriage issue without marriage agreement). Jurnal Notariil, Vol. 3, No. 1, Mei 2018, 01 – 12. http://dx.doi.org/10.22225/jn.3.1.597.1-12.

    Kotler, P., & Keller, K, L. (2016). Marketing Management, 15th Edition, Global Edition, Pearson Education Limited, England.

    Kotler, P., & Amstrong. (2012). No Title prinsip-prinsip Pemasaran (Edisi 13.). Erlangga.

    Latif, A. N. K. (2018). Analysis of Tourism Villages Development in Indonesia: Case Studies : Three Tourism Villages. Asean Journal on Hospitality and Tourism, 16(2), 99.

    Murti, H, T., Puspita, V., dan Ratih, P. (2021). Pemanfaatan Teknologi Informasi dan Manajemen Perubahan Organisasi dalam Mendukung Bisnis Berkelanjutan Pasca Covid-19 pada UMKM di Kota Bengkulu. Jurnal Bisnis dan Pemasaran Digital, 1(1), 33-41. https://doi.org/10.35912/jbpd.v1i1.450

    Moore, C. (1986). Understanding Entrepreneurial Behavior, in

    J. A. Pearce II and R. B. Robinson, Jr., eds., Academy of Management Best Papers Proceedings, Forty-sixth Annual Meeting of the Academy of Management, Chicago, 1986.

    Philip & Duncan. (2012). Marketing Principles and Methods. Richard D. Irwin. Inc.

    Rosadi. (2021). Menparekraf: Kontribusi Pariwisata Ditargetkan 12 Persen dari PDB, Diakses dari: https://katadata.co.id/doddyrosadi/berita/6058264566a4b/menparekraf-kontribusi-pariwisata-ditargetkan-12-persen-dari-pdb

    Safitri, I., Ramdan, A. M., & Sunarya, E. (2020). Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan. Jurnal Ilmu Manajemen, 8(3), 734. https://doi.org/10.26740/jim.v8n3.p734-741

    Sidiq, A. J., & Resnawaty, R. (2017). Pengembangan Desa Wisata Berbasis Partisipasi Masyarakat Lokal Di Desa Wisata Linggarjati Kuningan, Jawa Barat. Prosiding Penelitian Dan Pengabdian Kepada Masyarakat, 4(1), 38. https://doi.org/10.24198/jppm.v4i1.14208

    Stanton, W. J. (2003). Prinsip Pemasaran (terjemahan) (7th ed.). Erlangga.

    Yoeti, O. A. (2013). Pemasaran Pariwisata. Angkasa.

    Zakaria, F., & Suprihardjo, D. (2014). Konsep Pengembangan Kawasan Desa Wisata di Desa Bandungan Kecamatan Pakong Kabupaten Pamekasan. Teknik Pomits, 3(2), C245–C249. https://doi.org/2337-3520.

    ____, 2021. “UNWTO Opens Call for ‘Best Tourism Villages”, Berita UNWTO, Diakses dari: https://www.unwto.org/news/unwto-opens-call-for-best-tourism-villages.

  1. Alfiah, S., Andriani, J., Lesmana, R., Sunardi, N., & Furyanah, A. (2019). Manajemen Pengelolaan Desa Wisata Pada Desa Cimanggu, Kecamatan Cisalak, Kabupaten Subang, Provinsi Jawa Barat ( Studi Kasus Pada Curug Paok dan Bukit Pasir Jaka). Abdi Masyarakat Humanis, 1(1), 21–28.
  2. Andayani, A. A. I., Martono, E., & Muhamad, M. (2017). Pemberdayaan Masyarakat Melalui Pengembangan Desa Wisata Dan Implikasinya Terhadap Ketahanan Sosial Budaya Wilayah (Studi Di Desa Wisata Penglipuran Bali). Jurnal Ketahanan Nasional, 23(1), 1. https://doi.org/10.22146/jkn.18006
  3. Bagus, R. U. I. G. (2017). Buku Pemasaran Pariwisata. Andi Yogyakarta.
  4. Bari, M.W., Abrar, M., Shaheen, S., Bashir, M. and Fanchen, M. (2019). Knowledge hiding hehaviors and team creativity: the contingent role of perceived mastery motivational climate. SAGE Open Journal, Vol. 9, No. 3, doi: 10.1177/2158244019876297.
  5. Bhattacharya, M., and Bloch, H. (2004). Determinants of Innovation. Small Business Economics, Vol. 22, No. 2, pp. 155-162. February 2004. DOI:10.1023/B:SBEJ.0000014453.94445.de.
  6. Carayannis, E. G., Barth, T. D., & Campbell, D. F. (2012). The Quintuple Helix innovation model: global warming as a challenge and driver for innovation. Journal of Innovation and Entrepreneurship, 1(2).
  7. Fandeli, C., & Nurdin, M. (2005). Pengembangan Ekowisata Berbasis Konservasi di Taman Nasional. Fakultas Kehutanan UGM. Pusat Studi Pariwisata. Kantor Kementerian Lingkungan Hidup.
  8. Hamzah, A. S., & Irfan, M. (2018). Local Wisdom Based Tourist Village Sade Lombok Organization within the Framework of Sustainable Tourism Development. Conference: Proceedings of the International Conference on Business Law and Local Wisdom in Tourism.
  9. Inskeep, E. (1991). Tourism Planning and Suistainable Development Approach. Van Nostrand Reinblod.
  10. Irfan, M. dan Hamzah, A. S. (2018). Law enforcement of constitutional court decision no. 69/puu-xii/2015 (mixed marriage issue without marriage agreement). Jurnal Notariil, Vol. 3, No. 1, Mei 2018, 01 – 12. http://dx.doi.org/10.22225/jn.3.1.597.1-12.
  11. Kotler, P., & Keller, K, L. (2016). Marketing Management, 15th Edition, Global Edition, Pearson Education Limited, England.
  12. Kotler, P., & Amstrong. (2012). No Title prinsip-prinsip Pemasaran (Edisi 13.). Erlangga.
  13. Latif, A. N. K. (2018). Analysis of Tourism Villages Development in Indonesia: Case Studies?: Three Tourism Villages. Asean Journal on Hospitality and Tourism, 16(2), 99.
  14. Murti, H, T., Puspita, V., dan Ratih, P. (2021). Pemanfaatan Teknologi Informasi dan Manajemen Perubahan Organisasi dalam Mendukung Bisnis Berkelanjutan Pasca Covid-19 pada UMKM di Kota Bengkulu. Jurnal Bisnis dan Pemasaran Digital, 1(1), 33-41. https://doi.org/10.35912/jbpd.v1i1.450
  15. Moore, C. (1986). Understanding Entrepreneurial Behavior, in
  16. J. A. Pearce II and R. B. Robinson, Jr., eds., Academy of Management Best Papers Proceedings, Forty-sixth Annual Meeting of the Academy of Management, Chicago, 1986.
  17. Philip & Duncan. (2012). Marketing Principles and Methods. Richard D. Irwin. Inc.
  18. Rosadi. (2021). Menparekraf: Kontribusi Pariwisata Ditargetkan 12 Persen dari PDB, Diakses dari: https://katadata.co.id/doddyrosadi/berita/6058264566a4b/menparekraf-kontribusi-pariwisata-ditargetkan-12-persen-dari-pdb
  19. Safitri, I., Ramdan, A. M., & Sunarya, E. (2020). Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan. Jurnal Ilmu Manajemen, 8(3), 734. https://doi.org/10.26740/jim.v8n3.p734-741
  20. Sidiq, A. J., & Resnawaty, R. (2017). Pengembangan Desa Wisata Berbasis Partisipasi Masyarakat Lokal Di Desa Wisata Linggarjati Kuningan, Jawa Barat. Prosiding Penelitian Dan Pengabdian Kepada Masyarakat, 4(1), 38. https://doi.org/10.24198/jppm.v4i1.14208
  21. Stanton, W. J. (2003). Prinsip Pemasaran (terjemahan) (7th ed.). Erlangga.
  22. Yoeti, O. A. (2013). Pemasaran Pariwisata. Angkasa.
  23. Zakaria, F., & Suprihardjo, D. (2014). Konsep Pengembangan Kawasan Desa Wisata di Desa Bandungan Kecamatan Pakong Kabupaten Pamekasan. Teknik Pomits, 3(2), C245–C249. https://doi.org/2337-3520.
  24. ____, 2021. “UNWTO Opens Call for ‘Best Tourism Villages”, Berita UNWTO, Diakses dari: https://www.unwto.org/news/unwto-opens-call-for-best-tourism-villages.

Most read articles by the same author(s)