Pengembangan Kemasan Zero Plastic serta Label Sehat-Halal Produk Tahu dan Tempe

https://doi.org/10.35912/yumary.v1i4.60
Published: Jun 25, 2021

Abstract:

Purpose: Home industry of tahu and tempe products plays a role in developing economic growth, especially in Bandarlampung City, Indonesia. However, its non-degradable plastic packaging creates harmful environmental effects. In line with this, certified halal-healthy labeling required by Muslim consumers. Therefore, this community service aimed to help the tahu and tempe entrepreneurs in Gunung Sulah Village, Bandarlampung city to know, be aware, and understand the role of zero plastics packaging and certified halal-healthy labeling through training and coaching program.

Method: The method used is training and coaching, and then followed by monitoring and evaluation.

Results: The results show that knowledge, awareness, and understanding insights of the tahu tempe entrepreneurs increase after joining the training and coaching programs.

Conclusion: The entrepreneurs need the alternative zero plastic packagings and are aware that certified halal-healthy labeling is essential to show in the packaging so that the market extends to the modern market; consequently, market share and competitive advantage can improve.

Keywords:
1. Packaging
2. Label
3. Halal-Healthy
4. Tahu and Tempe Products
Authors:
1 . Satria Bangsawan
2 . Mahrinasari MS
3 . Susilawati Susilawati
4 . Fitria Saftarina
5 . Maristiana Ayu
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How to Cite
Bangsawan, S., Mahrinasari, M., Susilawati, S., Saftarina, F., & Ayu, M. (2021). Pengembangan Kemasan Zero Plastic serta Label Sehat-Halal Produk Tahu dan Tempe. Yumary: Jurnal Pengabdian Kepada Masyarakat, 1(4), 183–192. https://doi.org/10.35912/yumary.v1i4.60
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Vol. 1 No. 4 (2021): Juni
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References

    Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

    Bangsawan, S., & Mahrinasari, M. S. (2018). Efek Pengetahuan pada Sikap dan dampaknya pada Niat Pembelian Produk Hijau. In Laporan Riset Mandiri.

    Bangsawan, S., Marquette, C. J., & Mahrinasari, M. S. (2017). Consumer Restaurant Experience, Electronic Word of Mouth and Purchase Intention in the Indonesian Restaurant Industry. Journal for Global Business Advancement, 10(6), 613–630. https://doi.org/10.1504/JGBA.2017.091945

    Chen, M. F., & Tung, P. J. (2014). Developing an Extended Theory of Planned Behavior Model to Predict Consumers’ Intention to Visit Green Hotels. International Journal of Hospitality Management, 36, 221–230. https://doi.org/10.1016/j.ijhm.2013.09.006

    D’Souza, C., Taghian, M., Lamb, P., & Peretiatkos, R. (2006). Green Products and Corporate Strategy: An Empirical Investigation. Society and Business Review, 1(2), 144–157. https://doi.org/10.1108/17465680610669825

    De Bakker, F. G. A., Fisscher, O. A. M., & Brack, A. J. P. (2002). Organizing Product-Oriented Environmental Management from a Firm’s Perspective. Journal of Cleaner Production, 10(5), 455–464.

    De Magistris, T., & Gracia, A. (2008). The Decision to Buy Organic Food Products in Southern Italy. British Food Journal, 110(9), 929–947. https://doi.org/10.1108/00070700810900620

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    Mahrinasari, M. S. (2019). Impact of Safety Concerns on a Lifestyle. Journal of Security and Sustainability Issues, 9(1), 269–280. https://doi.org/10.9770/jssi.2019.9.1(20)

    Mei, O. J., Ling, K. C., & Piew, T. H. (2012). The Antecedents of Green Purchase Intention Among Malaysian Consumers. Asian Social Science, 8(13), 248–263.

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    Molinillo, S., Vidal-Branco, M., & Japutra, A. (2020). Understanding the Drivers of Organic Foods Purchasing of Millennials: Evidence from Brazil and Spain. Journal of Retailing and Consumer Services, 52, 1–9. https://doi.org/10.1016/j.jretconser.2019.101926

    Priherdityo, E. (2016). Survei: Masyarakat Indonesia Mulai Sadar Makanan Sehat. CNN Indonesia. https//.m.cnnindonesia.com

    Pujari, D. (2006). Eco-innovation and New Product Development: Understanding the Influences on Market Performance. Technovation, 26(1), 76–85. https://doi.org/10.1016/j.technovation.2004.07.006

    Rana, J., & Paul, J. (2017). Consumer Behavior And Purchase Intention For Organic Food: A Review And Research Agenda. Journal of Retailing and Consumer Services, 38(February), 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004

    Vandenberg, L. N., Hauser, R., Marcus, M., Olea, N., & Welshons, W. V. (2007). Human Exposure To Bisphenol A (BPA). Reproductive Toxicology, 24(2), 139–177.

    Yang, C. M., & Hsu, T. F. (2017). Effects of Skepticism about Corporate Social Responsibility Advertising on Consumer Attitude. Social Behavior and Personality, 45(3), 453–467. https://doi.org/10.2224/sbp.5788

    Yi-Chan, C., & Tsai, C.-H. (2007). The Effect of Green Design Activities on New Product Strategies and Performance: An Empirical Study among High-Tech Companies. International Journal of Management, 24(2), 276–288.

  1. Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
  2. Bangsawan, S., & Mahrinasari, M. S. (2018). Efek Pengetahuan pada Sikap dan dampaknya pada Niat Pembelian Produk Hijau. In Laporan Riset Mandiri.
  3. Bangsawan, S., Marquette, C. J., & Mahrinasari, M. S. (2017). Consumer Restaurant Experience, Electronic Word of Mouth and Purchase Intention in the Indonesian Restaurant Industry. Journal for Global Business Advancement, 10(6), 613–630. https://doi.org/10.1504/JGBA.2017.091945
  4. Chen, M. F., & Tung, P. J. (2014). Developing an Extended Theory of Planned Behavior Model to Predict Consumers’ Intention to Visit Green Hotels. International Journal of Hospitality Management, 36, 221–230. https://doi.org/10.1016/j.ijhm.2013.09.006
  5. D’Souza, C., Taghian, M., Lamb, P., & Peretiatkos, R. (2006). Green Products and Corporate Strategy: An Empirical Investigation. Society and Business Review, 1(2), 144–157. https://doi.org/10.1108/17465680610669825
  6. De Bakker, F. G. A., Fisscher, O. A. M., & Brack, A. J. P. (2002). Organizing Product-Oriented Environmental Management from a Firm’s Perspective. Journal of Cleaner Production, 10(5), 455–464.
  7. De Magistris, T., & Gracia, A. (2008). The Decision to Buy Organic Food Products in Southern Italy. British Food Journal, 110(9), 929–947. https://doi.org/10.1108/00070700810900620
  8. Fishbein, M., & Ajzen, I. (1975). Belief, Attitude Intention and Behavior: An Introduction to Theory and Research. Addison-Wesley.
  9. Huang, Y. Q., Wong, C. K. C., Zheng, J. S., Bouwman, H., Barra, R., Wahlström, B., Neretin, L., & Wong, M. H. (2012). Bisphenol A (BPA) in China: A Review Of Sources, Environmental Levels, And Potential Human Health Impacts. Environment International, 42, 91–99.
  10. Mahrinasari, M. S. (2019). Impact of Safety Concerns on a Lifestyle. Journal of Security and Sustainability Issues, 9(1), 269–280. https://doi.org/10.9770/jssi.2019.9.1(20)
  11. Mei, O. J., Ling, K. C., & Piew, T. H. (2012). The Antecedents of Green Purchase Intention Among Malaysian Consumers. Asian Social Science, 8(13), 248–263.
  12. Mohd Suki, N. (2016). Green Product Purchase Intention: Impact of Green Brands, Attitude, and Knowledge. British Food Journal, 118(12), 2893–2910. doi.org/10.1108/BFJ-06-2016-0295
  13. Molinillo, S., Vidal-Branco, M., & Japutra, A. (2020). Understanding the Drivers of Organic Foods Purchasing of Millennials: Evidence from Brazil and Spain. Journal of Retailing and Consumer Services, 52, 1–9. https://doi.org/10.1016/j.jretconser.2019.101926
  14. Priherdityo, E. (2016). Survei: Masyarakat Indonesia Mulai Sadar Makanan Sehat. CNN Indonesia. https//.m.cnnindonesia.com
  15. Pujari, D. (2006). Eco-innovation and New Product Development: Understanding the Influences on Market Performance. Technovation, 26(1), 76–85. https://doi.org/10.1016/j.technovation.2004.07.006
  16. Rana, J., & Paul, J. (2017). Consumer Behavior And Purchase Intention For Organic Food: A Review And Research Agenda. Journal of Retailing and Consumer Services, 38(February), 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004
  17. Vandenberg, L. N., Hauser, R., Marcus, M., Olea, N., & Welshons, W. V. (2007). Human Exposure To Bisphenol A (BPA). Reproductive Toxicology, 24(2), 139–177.
  18. Yang, C. M., & Hsu, T. F. (2017). Effects of Skepticism about Corporate Social Responsibility Advertising on Consumer Attitude. Social Behavior and Personality, 45(3), 453–467. https://doi.org/10.2224/sbp.5788
  19. Yi-Chan, C., & Tsai, C.-H. (2007). The Effect of Green Design Activities on New Product Strategies and Performance: An Empirical Study among High-Tech Companies. International Journal of Management, 24(2), 276–288.

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