Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih

https://doi.org/10.35912/yumary.v2i1.503
Published: Aug 30, 2021

Abstract:

Purpose: This community service aimed to provide counseling on utilizing technological advances at the Bikul Bali White Rat Farm Business for marketing purposes.

Method: Thee methods applied were accompaniment counseling on technological advances, lectures, and direct practice by applying digital marketing to reach and get new consumers.

Result: The Partner understands the importance of implementing digital marketing and is confident in promoting their white rats through the marketplace even though there are extra costs for promotion.

Conclusion: This community service activity has a positive impact as an additional knowledge of partners in understanding digital marketing. The partner now takes advantage of the availability of the marketplace as a medium for selling as a form of application of digital marketing and starting to reach new potential consumers who are accustomed to using marketplaces in shopping.

Keywords:
1. Digital Marketing
2. Marketplace
3. White Rat
Authors:
1 . Candra Ahmadi
2 . Dadang Hermawan
3 . Srinadi N L P
4 . Kusuma T M
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How to Cite
Ahmadi, C., Hermawan, D., N L P, S., & T M, K. (2021). Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih . Yumary: Jurnal Pengabdian Kepada Masyarakat, 2(1), 29–37. https://doi.org/10.35912/yumary.v2i1.503
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Issue & Section
Vol. 2 No. 1 (2021): September
Articles
References

    Chaffey, D. and Hemphill, T. (2019) ‘Digital Business and E-commerce management’, Pearson Education Limited, pp. 135–44. Available at: www.pearson-books.com.

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    Mikkael et al. (2021) ‘Pelatihan Peningkatan Kualitas Produk dan Pemasaran Usaha Bubuk Biji Salak di Desa Sungai Langka, Kabupaten Pesawaran’, Yumary : Jurnal Pengabdian Kepada Masyarakat, 1(4), pp. 203–209. doi: 10.35912/yumary.v1i4.71.

    Upa, F. T., Saroyo, S. and Katili, D. Y. (2017) ‘KOMPOSISI PAKAN TIKUS EKOR PUTIH (Maxomys hellwandii) DI KANDANG’, JURNAL ILMIAH SAINS, 17(1), p. 7. doi: 10.35799/jis.17.1.2017.14900.

    Wardhana, A. (2015) ‘Strategi Digital marketing dan Implikasinya Pada Keunggulan Bersaing UMK di Indonesia’, In Seminar Nasional Keuangan dan Bisnis IV, (April 2015), pp. 327–337.

    Widiartini and Eka (2013) ‘PENGEMBANGAN USAHA PRODUKSI TIKUS PUTIH (Rattus norvegicus) TERSERTIFIKAS DALAM UPAYA MEMENUHI KEBUTUHAN HEWAN LABORATORIUM’, Journal of Power Sources, 33(1–4), pp. 117–126.

  1. Chaffey, D. and Hemphill, T. (2019) ‘Digital Business and E-commerce management’, Pearson Education Limited, pp. 135–44. Available at: www.pearson-books.com.
  2. Christano, S. and Maulanie, S. (2011) ‘Laporan akhir program bisnis tikus putih (Mus musculus Swiss Webster) SEBAGAI UNIT USAHA KECIL MENENGAH ala MAHASISWA’, 1110745. Available at: https://repository.ipb.ac.id/bitstream/handle/123456789/73539/laporanAkhir_J3E111026_.pdf?sequence=1&isAllowed=y.
  3. Dr. Chaffey, D. (2017) ‘Digital marketing Benchmarking Templates’, Smart Insights. Available at: https://www.smartinsights.com/guides/digital-marketing-plan-template/.
  4. Handbook of Laboratory Animal Management and Welfare (2003) Handbook of Laboratory Animal Management and Welfare. doi: 10.1002/9780470751077.
  5. Hermawan, D. (2013) E-Business & E-Commerce. 1st edn. Yogyakarta: CV Andi Offset.
  6. Kartika Aditya, A. (2013) ‘STRATEGI PENGEMBANGAN USAHA TERNAK TIKUS (Rattus norvegicus) DAN MENCIT (Mus musculus) DI FAKULTAS PETERNAKAN IPB’, Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan, 1(3), pp. 147–154. doi: 10.29244/jipthp.1.3.147-154.
  7. Kotler, P. and Keller, K. L. (2013) ‘Marketing Management’, 14th Edition’. Pearson Education Limited, p. 19. Available at: http://docplayer.info/31435130-Bab-iii-landasan-teori-membeli-untuk-mewujudkan-kepuasan-konsumen-maka-perusahaan-harus.html.
  8. lenerp (2018) Istilah Marketplace, E-Commerce dan Jualan Online, lenerp. Available at: https://www.lenerp.com/news/mynews/istilah-marketplace-e-commerce-dan-jualan-online#:~:text=Marketplace adalah sebuah Pasar Elektronik,Mendominasi sampai 75%25 di Marketplace.
  9. Mikkael et al. (2021) ‘Pelatihan Peningkatan Kualitas Produk dan Pemasaran Usaha Bubuk Biji Salak di Desa Sungai Langka, Kabupaten Pesawaran’, Yumary?: Jurnal Pengabdian Kepada Masyarakat, 1(4), pp. 203–209. doi: 10.35912/yumary.v1i4.71.
  10. Upa, F. T., Saroyo, S. and Katili, D. Y. (2017) ‘KOMPOSISI PAKAN TIKUS EKOR PUTIH (Maxomys hellwandii) DI KANDANG’, JURNAL ILMIAH SAINS, 17(1), p. 7. doi: 10.35799/jis.17.1.2017.14900.
  11. Wardhana, A. (2015) ‘Strategi Digital marketing dan Implikasinya Pada Keunggulan Bersaing UMK di Indonesia’, In Seminar Nasional Keuangan dan Bisnis IV, (April 2015), pp. 327–337.
  12. Widiartini and Eka (2013) ‘PENGEMBANGAN USAHA PRODUKSI TIKUS PUTIH (Rattus norvegicus) TERSERTIFIKAS DALAM UPAYA MEMENUHI KEBUTUHAN HEWAN LABORATORIUM’, Journal of Power Sources, 33(1–4), pp. 117–126.