Pengembangan Pariwisata Lokal lewat Pasar Jadoel: Strategi Wisata Alam Tirtosari
Abstract:
Purpose: The purpose of this study is to analyze the impact of the Pasar Jadoel Establishment initiative, initiated by KKN Uinsa students on the development of local tourism in Penanggal Village, Lumajang. This study aims to examine how Pasar Jadoel can increase the attractiveness of Tirtosari Nature Tourism and attract more visitors, empower local small and medium enterprises (SMEs), identify and overcome challenges faced by Tirtosari Tourism in terms of management and marketing, and propose solutions to increase its potential. This study seeks to demonstrate the role of innovative tourism initiatives in revitalizing the local economy and promoting cultural heritage.
Methodology/approach: The methodology used in the study is a descriptive qualitative approach with a case study design. This approach allows the researchers to analyze the development of local tourism through the establishment of Pasar Jadoel without influencing the subjects being studied. The research focuses on assessing the increase in visitor numbers at Wisata Alam Tirtosari as a result of the Pasar Jadoel initiative.
Results/findings: The results of the study indicate that the initiative to establish Pasar Jadoel has had a positive impact on local tourism in Tirtosari Nature Tourism in several ways, one of which is the Increase in the Number of Visitors. There was a significant increase in the number of visitors to Tirtosari Nature Tourism after the establishment of Pasar Jadoel. Visitor data shows that Pasar Jadoel attracted more tourists during its operation. The market also provides a forum for local people to sell their products, which contributes to the economic empowerment of small and medium enterprises (MSMEs) in the area. This study shows that Pasar Jadoel serves as a viable strategy to increase local tourism and support community development in Penanggal Village, Lumajang.
Limitations: This study has several limitations: The study only focuses on the short-term impacts of the Pasar Jadoel initiative, which may not fully capture the long-term impacts on local tourism and economic development. The study uses a descriptive qualitative study, the findings of which may be affected by researcher interpretation and bias, which may affect the objectivity of the results.
Contribution: This study contributes to local tourism development through the initiative of establishing Pasar Jadoel. This study shows how the initiative can increase tourism appeal, empower the local economy, and promote cultural heritage. The findings can serve as a model for similar tourism development efforts in other areas, demonstrating the potential for local involvement in revitalizing tourism and supporting community development.
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Aprilia, E. R., Sunarti, & Pangestuti, E. (2017). Pengaruh Daya Tarik Wisata dan Fasilitas Layanan terhadap Kepuasan Wisatawan di Pantai Balekambang Kabupaten Malang. Jurnal Administrasi Bisnis (JAB), 51(2), 16-21.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy,Implementation and Practice 7th Edition. London: Pearson Education.
Chakraborty, A., & Asamizu, M. (2014). Revitalizing Japan’s Mountainous Areas through Green Tourism: A Human Geographical Perspective. Issues in Social Science, 2(1), 58-77. doi:https://doi.org/10.5296/iss.v2i1.5340
Chen, B., Qiu, Z., Usio, N., & Nakamura, K. (2018). Tourism’s Impacts on Rural Livelihood in the Sustainability of an Aging Community in Japan. Sustainability, 10(8), 1-17. doi:https://doi.org/10.3390/su10082896
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Dwina, I. (2020). Melemahnya Ekonomi Indonesia pada Sektor Pariwisata, Akibat Dampak dari Pandemi Covid-19. doi:https://doi.org/10.31235/osf.io/8e27t
Friadi, J., Diana Titik, W., & Abdul Malik, M. (2024). Pemberdayaan Masyarakat UMKM dalam Pemasaran Produk Lokal Batam. Yumary: Jurnal Pengabdian Kepada Masyarakat, 5(1), 159-167. doi:https://doi.org/10.35912/yumary.v5i1.3608
Istiyanti, D. (2020). Pemberdayaan Masyarakat Melalui Pengembangan Desa Wisata di Desa Sukawening. Jurnal Pusat Inovasi Masyarakat, 2(1), 53-62.
Ivona, A. (2021). Sustainability of Rural Tourism and Promotion of Local Development. Sustainability, 13(16), 1-7. doi:https://doi.org/10.3390/su13168854
Kakambong, A. D. (2016). Studi Deskriptif Tentang Multiplier Effect Pengembangan Kawasan Industri Ngoro pada Tingkat Kesejahteraan Ekonomi Masyarakat Desa Lolawang Kecamatan Ngoro Kabupaten Mojokerto. Kebijakan dan Manajemen Publik, 4(1), 1-6.
Kirom, N. R., Sudarmiatin, & Putra, I. W. J. A. (2016). Faktor-faktor Penentu Daya Tarik Wisata Budaya dan Pengaruhnya terhadap Kepuasan Wisatawan. Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan, 1(3), 536-546. doi:http://dx.doi.org/10.17977/jp.v1i3.6184
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Moleong, L. J. (1989). Metodologi Penelitian Kualitatif. Bandung: Remadja Karya.
Muhamad, Budiani, S. R., Chamidah, N., Kardiyati, E. N., & Adjie, M. (2022). Peran Bumdes dalam Pembangunan Pariwisata Berkualitas dan Berkelanjutan di Lereng Sumbing, Desa Temanggung, Kecamatan Kaliangkrik, Kabupaten Magelang. Yumary: Jurnal Pengabdian Kepada Masyarakat, 2(4), 211-220. doi:https://doi.org/10.35912/yumary.v2i4.1283
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Ruslanjari, D., Wahyunita, D. I., & Permana, R. S. (2017). Peran Gender pada Siklus Manajemen Bencana di Sektor Sosial Ekonomi Rumah Tangga Tani (Bencana Alam Gempabumi dan Letusan Gunungapi). Jurnal Kawistara, 7(1), 78-93. doi:https://doi.org/10.22146/kawistara.17823
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Saputra, I. P. D. A. (2024). Pentingnya Pariwisata Berkelanjutan dalam Menjaga Keseimbangan Lingkungan. AL-MIKRAJ: Jurnal Studi Islam dan Humaniora, 4(2), 207-217. doi:https://doi.org/10.37680/almikraj.v4i02.4613
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Sinta, V., Rifa’i, M. N., & Priyono, S. (2023). Sosialisasi Pemasaran Berbasis E-Commerce pada Home Industri di Desa Mergotentrem Kabupaten Oku Timur. Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(4), 247-255. doi:https://doi.org/10.35912/yumary.v3i4.2160
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Sutiksno, D. U., Revida, E., Munsarif, M., Simarmata, H. M., Saputra, D. H., Purnomo, A., . . . Purba, S. (2020). Tourism Marketing. Medan: Yayasan Kita Menulis.
Telfer, D. J., & Sharpley, R. (2015). Tourism and Development in the Developing World 2nd Edition. London: Routledge.
Widiastuti, A., & Nurhayati, A. S. (2019). Faktor-Faktor yang Mempengaruhi Pengembangan Desa Wisata Nganggring Sleman. Jurnal Ilmiah WUNY, 1(1). doi:https://doi.org/10.21831/jwuny.v1i1.26852
Zagarino, A., Pratiwi, D. C., Nurhayati, R., & Hertati, D. (2021). Peran Badan Penanggulangan Bencana Daerah dalam Manajemen Bencana Erupsi Gunung Semeru di Kabupaten Lumajang. Jurnal Syntax Admiration, 2(5), 762-773. doi:https://doi.org/10.46799/jsa.v2i5.224
- Aprilia, E. R., Sunarti, & Pangestuti, E. (2017). Pengaruh Daya Tarik Wisata dan Fasilitas Layanan terhadap Kepuasan Wisatawan di Pantai Balekambang Kabupaten Malang. Jurnal Administrasi Bisnis (JAB), 51(2), 16-21.
- Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy,Implementation and Practice 7th Edition. London: Pearson Education.
- Chakraborty, A., & Asamizu, M. (2014). Revitalizing Japan’s Mountainous Areas through Green Tourism: A Human Geographical Perspective. Issues in Social Science, 2(1), 58-77. doi:https://doi.org/10.5296/iss.v2i1.5340
- Chen, B., Qiu, Z., Usio, N., & Nakamura, K. (2018). Tourism’s Impacts on Rural Livelihood in the Sustainability of an Aging Community in Japan. Sustainability, 10(8), 1-17. doi:https://doi.org/10.3390/su10082896
- Dimuru, A. H. L. (2023). Pengembangan Destinasi Pariwisata Pantai di Pulau Hatta Kecamatan Banda Naira. Jurnal Cakrawala Ilmiah, 2(7), 3005-3020. doi:https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i7.5286
- Dwina, I. (2020). Melemahnya Ekonomi Indonesia pada Sektor Pariwisata, Akibat Dampak dari Pandemi Covid-19. doi:https://doi.org/10.31235/osf.io/8e27t
- Friadi, J., Diana Titik, W., & Abdul Malik, M. (2024). Pemberdayaan Masyarakat UMKM dalam Pemasaran Produk Lokal Batam. Yumary: Jurnal Pengabdian Kepada Masyarakat, 5(1), 159-167. doi:https://doi.org/10.35912/yumary.v5i1.3608
- Istiyanti, D. (2020). Pemberdayaan Masyarakat Melalui Pengembangan Desa Wisata di Desa Sukawening. Jurnal Pusat Inovasi Masyarakat, 2(1), 53-62.
- Ivona, A. (2021). Sustainability of Rural Tourism and Promotion of Local Development. Sustainability, 13(16), 1-7. doi:https://doi.org/10.3390/su13168854
- Kakambong, A. D. (2016). Studi Deskriptif Tentang Multiplier Effect Pengembangan Kawasan Industri Ngoro pada Tingkat Kesejahteraan Ekonomi Masyarakat Desa Lolawang Kecamatan Ngoro Kabupaten Mojokerto. Kebijakan dan Manajemen Publik, 4(1), 1-6.
- Kirom, N. R., Sudarmiatin, & Putra, I. W. J. A. (2016). Faktor-faktor Penentu Daya Tarik Wisata Budaya dan Pengaruhnya terhadap Kepuasan Wisatawan. Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan, 1(3), 536-546. doi:http://dx.doi.org/10.17977/jp.v1i3.6184
- Kurniawan, R., Iriani, F., & Minrohayati. (2024). Dampak Pariwisata Terhadap Pertumbuhan Ekonomi Daerah Marginal di Indonesia. Journal of Economic Education and Entrepreneurship Studies, 5(2), 345-356. doi:https://doi.org/10.62794/je3s.v5i2.3499
- Moleong, L. J. (1989). Metodologi Penelitian Kualitatif. Bandung: Remadja Karya.
- Muhamad, Budiani, S. R., Chamidah, N., Kardiyati, E. N., & Adjie, M. (2022). Peran Bumdes dalam Pembangunan Pariwisata Berkualitas dan Berkelanjutan di Lereng Sumbing, Desa Temanggung, Kecamatan Kaliangkrik, Kabupaten Magelang. Yumary: Jurnal Pengabdian Kepada Masyarakat, 2(4), 211-220. doi:https://doi.org/10.35912/yumary.v2i4.1283
- Prayudha, E. S. (2024). Tiritosari View: Destinasi Desa Wisata Penanggal yang Berhasil Padukan Potensi Alam dan Budaya. Retrieved from https://kolomdesa.com/2024/03/14/tirtosari-view-destinasi-desa-wisata-penanggal-yang-berhasil-padukan-potensi-alam-dan-budaya-4/
- Ruslanjari, D., Wahyunita, D. I., & Permana, R. S. (2017). Peran Gender pada Siklus Manajemen Bencana di Sektor Sosial Ekonomi Rumah Tangga Tani (Bencana Alam Gempabumi dan Letusan Gunungapi). Jurnal Kawistara, 7(1), 78-93. doi:https://doi.org/10.22146/kawistara.17823
- Rusyidi, B., & Fedryansah, M. (2018). Pengembangan Pariwisata Berbasis Masyarakat. Focus: Jurnal Pekerjaan Sosial, 1(3), 155-165. doi:https://doi.org/10.24198/focus.v1i3.20490
- Saputra, I. P. D. A. (2024). Pentingnya Pariwisata Berkelanjutan dalam Menjaga Keseimbangan Lingkungan. AL-MIKRAJ: Jurnal Studi Islam dan Humaniora, 4(2), 207-217. doi:https://doi.org/10.37680/almikraj.v4i02.4613
- Sari, A. K., Ridha, F. A., Zain, M. Z., Ferdiansyah, M. R., Prasetyo, L. F. D., Sugito, & Nofiani, D. (2022). Upaya Pengembangan dan Branding Desa Wisata Berbasis UMKM Lokal di Desa Sumbermujur. Community Development Journal: Jurnal Pengabdian Masyarakat, 3(2), 1187-1194. doi:https://doi.org/10.31004/cdj.v3i2.5659
- Sinta, V., Rifa’i, M. N., & Priyono, S. (2023). Sosialisasi Pemasaran Berbasis E-Commerce pada Home Industri di Desa Mergotentrem Kabupaten Oku Timur. Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(4), 247-255. doi:https://doi.org/10.35912/yumary.v3i4.2160
- Sutaguna, I. N. T., Mokodongan, A., Bantulu, L., Suharto, B., Nuryakin, R. A., Saksono, H., . . . Detmuliati, A. (2024). Pengantar Pariwisata. Batam: Yayasan Cendikia Mulia Mandiri.
- Sutiksno, D. U., Revida, E., Munsarif, M., Simarmata, H. M., Saputra, D. H., Purnomo, A., . . . Purba, S. (2020). Tourism Marketing. Medan: Yayasan Kita Menulis.
- Telfer, D. J., & Sharpley, R. (2015). Tourism and Development in the Developing World 2nd Edition. London: Routledge.
- Widiastuti, A., & Nurhayati, A. S. (2019). Faktor-Faktor yang Mempengaruhi Pengembangan Desa Wisata Nganggring Sleman. Jurnal Ilmiah WUNY, 1(1). doi:https://doi.org/10.21831/jwuny.v1i1.26852
- Zagarino, A., Pratiwi, D. C., Nurhayati, R., & Hertati, D. (2021). Peran Badan Penanggulangan Bencana Daerah dalam Manajemen Bencana Erupsi Gunung Semeru di Kabupaten Lumajang. Jurnal Syntax Admiration, 2(5), 762-773. doi:https://doi.org/10.46799/jsa.v2i5.224
