Penguatan Branding dan Pengemasan Produk UMKM di Desa Duren Seribu Kota Depok

https://doi.org/10.35912/yumary.v4i4.2717
Published: Jun 20, 2024

Abstract:

Purpose: This service aims to increase the attractiveness of MSME products in Duren Seribu Village, Depok City, by strengthening branding and packaging.

Methodology/Approach: This service was designed using community-based assessment methods. This study included a market review of brand name and logo selection, packaging design, brand promotion, and communication strategies. This review process involved MSME owners, product users, and branching experts. In addition, we used graphic design software and data analysis tools to optimize branching and packaging.

Results: The results of this service show that strengthening Branding and packaging can increase the attractiveness of MSME products. Strategies such as choosing a logo and brand name, attractive packaging design, promotion via social media, and creating a brand story have proven effective in strengthening the branching and packaging of MSME products.

Limitations: This study provides a transparent assessment of its scope and potential biases. Some limitations may include the small sample size, potential respondent biases, and inherent challenges of capturing the complex and multifaceted nature of the branding and packaging impact on MSMEs.

Contribution: This study enriches the literature on UMKM development by providing a nuanced understanding of the role of branding and packaging in rural contexts, specifically within Desa Duren Seribu and Kota Depok. The insights gained from this study may contribute to the formulation of tailored strategies and interventions that can be replicated in similar rural settings, aiding the sustainable growth of the UMKM.

Keywords:
1. UMKM
2. Branding
3. Packaging
4. Duren Seribu Village
5. Depok City Sales
6. Local Economic Growth
Authors:
1 . Retno Fuji Oktaviani
2 . Hakam Ali Niazi
3 . Muhammad Nuur Farid Thoha
4 . Syaiful  Anwar
5 . Rizky Eka Prasetya
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How to Cite
Oktaviani, R. F. ., Niazi, H. A. ., Thoha, M. N. F. ., Anwar, S., & Prasetya, R. E. (2024). Penguatan Branding dan Pengemasan Produk UMKM di Desa Duren Seribu Kota Depok . Yumary: Jurnal Pengabdian Kepada Masyarakat, 4(4), 551–561. https://doi.org/10.35912/yumary.v4i4.2717
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Issue & Section
Vol. 4 No. 4 (2024): Juni
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References

    Abbas, W., Amin, A., Prawira, M. R., & Antuli, R. R. (2023). Penguatan Umkm Di Desa Sumberjo Melalui Program 3p: Pembuatan Brand, Nib, Dan Pendampingan Sertifikasi Halal. Yumary: Jurnal Pengabdian Kepada Masyarakat, 4(2), 193-202.

    Dewi, S. R. (2021). Assistance And Strengthening Of Kenongo Village Msmes Through Branding And Product Legality During The Covid-19 Pandemic. Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 21(2), 98-103.

    Diana, L., Amini, N. P., Ahsan, A., Revandra, M., & Harum, A. (2022). Upaya Branding Umkm Kelurahan Dukuh Sutorejo Dengan Pembuatan Desain Logo Dan Kartu Nama. Jurnal Penyuluhan Dan Pemberdayaan Masyarakat (Jppm), 1(2), 1-6.

    Dieva, D. P., & Dermawan, R. (2023). Pengembangan Umkm Melalui Optimalisasi Branding Pada “Bila Catering” Desa Tegalrejo, Probolinggo. Jurnal Pengabdian Masyarakat Berkarya, 2(03 Juni), 94-100.

    Faizin, M., & Wahid, S. H. (2022). Assistance In Packaging Innovation And Licensing Of Small And Medium Enterprises And Young Entrepreneurs At Iain Ponorogo. Edusia: Jurnal Ilmiah Pendidikan Asia, 2(2), 1-19.

    Falahuddin, F., Fuadi, F., Munandar, M., Juanda, R., & Ilham, R. N. (2022). Increasing Business Supporting Capacity In Msmes Business Group Tempe Bungong Nanggroe Kerupuk In Syamtalira Aron District, Utara Aceh Regency. Irpitage Journal, 2(2), 65-68.

    Hastutik, S., Sudarmiatin, S., & Bidin, R. (2022). Msme Export Finance Go Internasional. Eduvest-Journal Of Universal Studies, 2(5), 949-962.

    Hirmantono, A. (2021). Strategi Pemasaran Umkm Di Masa Pandemi Covid-19: Studi Kasus Umkm Di Kawasan Pondok Pesantren Darul'ulum Jombang. Jurnal Bisnis Dan Pemasaran Digital, 1(1), 43-48.

    Irawan, D., & Affan, M. W. (2020). Pendampingan Branding Dan Packaging Umkm Ikatan Pengusaha Aisyiyah Di Kota Malang. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 1(1), 32-36.

    Juliarsa, K., & Permana, G. P. L. (2023). Pengembangan Kemasan (Packaging) Dalam Meningkatkan Pemasaran Umkm Arak Ngacuh. Sasambo: Jurnal Abdimas (Journal Of Community Service), 5(4), 769-775.

    Muntazori, A. F., & Listya, A. (2021). Branding Umkm Produk Kopi Bang Sahal Melalui Desain Logo. Senada: Semangat Nasional Dalam Mengabdi, 1(3), 342-351.

    Novita, M. D., & Soesanto, S. (2022). The Effect Of Entrepreneurial Orientation And Product Innovation On Marketing Performance Msme In Village Packaging Regency Sidoarjo. Jurnal Ekonomi, 11(02), 1563-1567.

    Prasetya, P., Trixie, A., Wijaya, F. R., Dewi, G. A. S. A. P., Dharma, J., Aurielle, N., . . . Santoso, V. (2023). Business Management Strategies For Msmes Melati Cake's. Priviet Social Sciences Journal, 3(4), 1-4.

    Purnamasari, O., Hermanto, A., Muksin, N. N., Handoko, D., Shabana, A., & Ramadhan, G. (2022). Pendampingan Usaha Makanan Beku Umkm Melalui Branding Dan Iklan Di Masa Pandemi Covid-19. Parahita: Jurnal Pengabdian Kepada Masyarakat, 3(2), 91-97.

    Putri, L. A., Suningsih, S., Karim, M., & Hendrawaty, E. (2023). Pengembangan Ide Bisnis Bumdes Dan Umkm Di Desa Purworejo, Pesawaran, Lampung. Jurnal Nusantara Mengabdi, 3(1), 21-30.

    Rahmawati, D., & Antoni, D. (2021). Faktor-Faktor Umkm Dalam Mengadopsi E-Market Di Kabupaten Ogan Ilir. Jurnal Bisnis Dan Pemasaran Digital, 1(1), 13-31.

    Sumiati, S., & Panjaitan, H. (2022). Assistance In Brand Design And Product Packaging Of Msmes In Segunung Hamlet, Carang Wulung Village, Wonosalam District. International Journal Of Community Service, 2(1), 110-114.

    Sutarti, S., Anharudin, A., & Maulana, B. (2023). Product Packaging Innovation As A Means Of Increasing Consumer Attractiveness In Umkm Kubang Jaya Village. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 7(1), 187-195.

    Syahputra, R. A., Putri, C. W. A., Maliza, N. O., & Lestari, R. (2023). Peningkatan Kemampuan Branding Umkm Melalui Proses Digitalisasi Bisnis. Jurnal Pengabdian Kepada Masyarakat Nusantara, 4(1), 521-527.

    Thalib, M. A., Suaib, R., Lawani, N. L., & Aldi, M. (2024). Understanding Capital Accounting Practices By Laundry Entrepreneurs Based On Local Wisdom Values. Studi Akuntansi, Keuangan, Dan Manajemen, 3(2), 71-81.

    Wijayanti, N. R., & Swasti, I. K. (2023). Knowledge Sharing: Branding Produk Dan Digital Marketing Pada Umkm" Doyan Jajan" Di Desa Laweyan, Probolinggo. Jurnal Pengabdian Masyarakat Sabangka, 2(04 Juli), 415-420.

    Wulandari, R., & Setyaningrum, R. P. (2021). Does Product Packaging, Product Exhibition, And Consumer Tastes Of Dry Food And Beverages Produced By Msmes Affect Buying Interest? International Journal Of Economics, Business And Management Research, 5(2), 118-133.

    Yulfanis, A., Yuniarti, R., & Winarti, E. (2021). Branding Upaya Umkm Di Tengah Pandemi Covid 19. Jurnal Abdimas Perbanas, 2(2), 47-58.

  1. Abbas, W., Amin, A., Prawira, M. R., & Antuli, R. R. (2023). Penguatan Umkm Di Desa Sumberjo Melalui Program 3p: Pembuatan Brand, Nib, Dan Pendampingan Sertifikasi Halal. Yumary: Jurnal Pengabdian Kepada Masyarakat, 4(2), 193-202.
  2. Dewi, S. R. (2021). Assistance And Strengthening Of Kenongo Village Msmes Through Branding And Product Legality During The Covid-19 Pandemic. Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 21(2), 98-103.
  3. Diana, L., Amini, N. P., Ahsan, A., Revandra, M., & Harum, A. (2022). Upaya Branding Umkm Kelurahan Dukuh Sutorejo Dengan Pembuatan Desain Logo Dan Kartu Nama. Jurnal Penyuluhan Dan Pemberdayaan Masyarakat (Jppm), 1(2), 1-6.
  4. Dieva, D. P., & Dermawan, R. (2023). Pengembangan Umkm Melalui Optimalisasi Branding Pada “Bila Catering” Desa Tegalrejo, Probolinggo. Jurnal Pengabdian Masyarakat Berkarya, 2(03 Juni), 94-100.
  5. Faizin, M., & Wahid, S. H. (2022). Assistance In Packaging Innovation And Licensing Of Small And Medium Enterprises And Young Entrepreneurs At Iain Ponorogo. Edusia: Jurnal Ilmiah Pendidikan Asia, 2(2), 1-19.
  6. Falahuddin, F., Fuadi, F., Munandar, M., Juanda, R., & Ilham, R. N. (2022). Increasing Business Supporting Capacity In Msmes Business Group Tempe Bungong Nanggroe Kerupuk In Syamtalira Aron District, Utara Aceh Regency. Irpitage Journal, 2(2), 65-68.
  7. Hastutik, S., Sudarmiatin, S., & Bidin, R. (2022). Msme Export Finance Go Internasional. Eduvest-Journal Of Universal Studies, 2(5), 949-962.
  8. Hirmantono, A. (2021). Strategi Pemasaran Umkm Di Masa Pandemi Covid-19: Studi Kasus Umkm Di Kawasan Pondok Pesantren Darul'ulum Jombang. Jurnal Bisnis Dan Pemasaran Digital, 1(1), 43-48.
  9. Irawan, D., & Affan, M. W. (2020). Pendampingan Branding Dan Packaging Umkm Ikatan Pengusaha Aisyiyah Di Kota Malang. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 1(1), 32-36.
  10. Juliarsa, K., & Permana, G. P. L. (2023). Pengembangan Kemasan (Packaging) Dalam Meningkatkan Pemasaran Umkm Arak Ngacuh. Sasambo: Jurnal Abdimas (Journal Of Community Service), 5(4), 769-775.
  11. Muntazori, A. F., & Listya, A. (2021). Branding Umkm Produk Kopi Bang Sahal Melalui Desain Logo. Senada: Semangat Nasional Dalam Mengabdi, 1(3), 342-351.
  12. Novita, M. D., & Soesanto, S. (2022). The Effect Of Entrepreneurial Orientation And Product Innovation On Marketing Performance Msme In Village Packaging Regency Sidoarjo. Jurnal Ekonomi, 11(02), 1563-1567.
  13. Prasetya, P., Trixie, A., Wijaya, F. R., Dewi, G. A. S. A. P., Dharma, J., Aurielle, N., . . . Santoso, V. (2023). Business Management Strategies For Msmes Melati Cake's. Priviet Social Sciences Journal, 3(4), 1-4.
  14. Purnamasari, O., Hermanto, A., Muksin, N. N., Handoko, D., Shabana, A., & Ramadhan, G. (2022). Pendampingan Usaha Makanan Beku Umkm Melalui Branding Dan Iklan Di Masa Pandemi Covid-19. Parahita: Jurnal Pengabdian Kepada Masyarakat, 3(2), 91-97.
  15. Putri, L. A., Suningsih, S., Karim, M., & Hendrawaty, E. (2023). Pengembangan Ide Bisnis Bumdes Dan Umkm Di Desa Purworejo, Pesawaran, Lampung. Jurnal Nusantara Mengabdi, 3(1), 21-30.
  16. Rahmawati, D., & Antoni, D. (2021). Faktor-Faktor Umkm Dalam Mengadopsi E-Market Di Kabupaten Ogan Ilir. Jurnal Bisnis Dan Pemasaran Digital, 1(1), 13-31.
  17. Sumiati, S., & Panjaitan, H. (2022). Assistance In Brand Design And Product Packaging Of Msmes In Segunung Hamlet, Carang Wulung Village, Wonosalam District. International Journal Of Community Service, 2(1), 110-114.
  18. Sutarti, S., Anharudin, A., & Maulana, B. (2023). Product Packaging Innovation As A Means Of Increasing Consumer Attractiveness In Umkm Kubang Jaya Village. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 7(1), 187-195.
  19. Syahputra, R. A., Putri, C. W. A., Maliza, N. O., & Lestari, R. (2023). Peningkatan Kemampuan Branding Umkm Melalui Proses Digitalisasi Bisnis. Jurnal Pengabdian Kepada Masyarakat Nusantara, 4(1), 521-527.
  20. Thalib, M. A., Suaib, R., Lawani, N. L., & Aldi, M. (2024). Understanding Capital Accounting Practices By Laundry Entrepreneurs Based On Local Wisdom Values. Studi Akuntansi, Keuangan, Dan Manajemen, 3(2), 71-81.
  21. Wijayanti, N. R., & Swasti, I. K. (2023). Knowledge Sharing: Branding Produk Dan Digital Marketing Pada Umkm" Doyan Jajan" Di Desa Laweyan, Probolinggo. Jurnal Pengabdian Masyarakat Sabangka, 2(04 Juli), 415-420.
  22. Wulandari, R., & Setyaningrum, R. P. (2021). Does Product Packaging, Product Exhibition, And Consumer Tastes Of Dry Food And Beverages Produced By Msmes Affect Buying Interest? International Journal Of Economics, Business And Management Research, 5(2), 118-133.
  23. Yulfanis, A., Yuniarti, R., & Winarti, E. (2021). Branding Upaya Umkm Di Tengah Pandemi Covid 19. Jurnal Abdimas Perbanas, 2(2), 47-58.

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