Pemberdayaan Masyarakat melalui Diversifikasi Produk Olahan Pala (Myristica Fragrans) menjadi Kerupuk Kulit Pala

https://doi.org/10.35912/yumary.v4i2.2492
Published: Dec 6, 2023

Abstract:

Purpose: This study aimed to (1) empower the community in the Cita Tani Mandiri women's group by diversifying processed nutmeg products into nutmeg skin crackers. (2) Developing digital-based marketing for processed nutmeg products.

Methodology: The implementation of community empowerment activities is carried out through two activities: training and mentoring, which is complemented by learning-by-doing techniques. Training activities were divided into (1) Survey of Partners' knowledge, (2) delivery of the theory of making crackers, and (3) demonstration and direct practice of making nutmeg leather crackers. Assistance activities include (1) assistance in making logos, brands, and product packaging; (2) assistance in marketing products using marketplaces; and (3) Monitoring and Evaluation.

Results: The results obtained from this activity are: (1) increasing the skills of the members of the Cita Mandiri Farmers Group regarding the diversification of processed nutmeg products into nutmeg crackers; and (2) increasing the knowledge of the members of the Cita Mandiri Farmers Group regarding digital marketing strategies.

Limitations: This activity was limited to processing and marketing nutmeg crackers.

Contribution: This activity contributes to marketing management of processed nutmeg products.

Keywords:
1. Empowerment
2. product diversification
3. nutmeg
Authors:
1 . Suci Siti Lathifah
2 . Diana Widiastuti
3 . Siti Aqilah
4 . Najla Nurul Amalia
5 . Azzura Gryniprillady Meyradhia
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Lathifah, S. S. ., Widiastuti , D. ., Aqilah , S. ., Amalia , N. N. ., & Meyradhia, A. G. . (2023). Pemberdayaan Masyarakat melalui Diversifikasi Produk Olahan Pala (Myristica Fragrans) menjadi Kerupuk Kulit Pala . Yumary: Jurnal Pengabdian Kepada Masyarakat, 4(2), 175–182. https://doi.org/10.35912/yumary.v4i2.2492
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Vol. 4 No. 2 (2023): Desember
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    Erlygina, E., & Yamanov, A. (2020). The Role of Digital Marketing in the System of Market Relations. Bulletin of Science and Practice, 6(1), 248–252. https://doi.org/10.33619/2414-2948/50/27

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  1. Ahmadi, C., Hermawan, D., N L P, S., & T M, K. (2021). Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih. Yumary?: Jurnal Pengabdian Kepada Masyarakat, 2(1), 29–37. https://doi.org/10.35912/yumary.v2i1.503
  2. Alquqa, E. K., Al Kurdi, B., Alshurideh, M. T., Hamadneh, S., & Alzoubi, H. M. (2023). The Impact of Digital marketing and Digital Procurement on Operations Performance. 2023 International Conference on Business Analytics for Technology and Security (ICBATS), 1–6. https://doi.org/10.1109/ICBATS57792.2023.10111271
  3. Andi, K., Dharma, F., & Rika Gamayuni, R. (2021). Pelatihan Peningkatan Kualitas Produk dan Pemasaran Usaha Bubuk Biji Salak di Desa Sungai Langka, Kabupaten Pesawaran. Yumary?: Jurnal Pengabdian Kepada Masyarakat, 1(4), 203–209. https://doi.org/10.35912/yumary.v1i4.71
  4. Asifulla, A. (2023). Characteristics of the Digital Marketing using IBM SPSS Statistics. REST Journal on Banking, Accounting and Business, 2(2), 46–55. https://doi.org/10.46632/jbab/2/2/6
  5. Awaluddin, S. P., Nurani, N., Awaluddin, A., & Muntasir, M. (2023). Pelatihan , Produksi , Pemasaran Dodol Jagung Khas Paitana bagi Remaja dan Ibu Rumah Tangga di Jeneponto ( Training , Production and Marketing of Paitana Typical Corn Dodol for Teenagers and Housewives in Jeneponto ). Yumary: Jurnal Pengabdian Kepada Masyarakat, 4(1), 93–102.
  6. Christianingrum, D. S., Yusuf, & Ulyana, D. (2021). Pelatihan Pembuatan Design Logo Sebagai Upaya Menanamkan Kesadaran Merek Bagi Pelaku UMKM di Kecamatan Air Itam. Ikraith - Abdimas, 4(1), 74–80,.
  7. Damm, L., Leiss, U., Habeler, U., & Ehrich, J. (2015). Improving Care through Better Communication: Understanding the Benefits. The Journal of Pediatrics, 166(5), 1327–1328. https://doi.org/10.1016/j.jpeds.2015.01.027
  8. Erlygina, E., & Yamanov, A. (2020). The Role of Digital Marketing in the System of Market Relations. Bulletin of Science and Practice, 6(1), 248–252. https://doi.org/10.33619/2414-2948/50/27
  9. Harni, M. S., & Jahroh, S. (2017). Perencanaan Bisnis Pengeringan Pala Dengan Teknologi Oven Di Kecamatan Tamansari Kabupaten Bogor. Forum Agribisnis, 7(2), 143–160. https://doi.org/10.29244/fagb.7.2.143-160
  10. Härting, R.-C., Reichstein, C., Müller, A., & Nabieva, N. (2021). The Use of Digital Technology in Marketing. In Bulletin of Science and Practice (Vol. 7, Issue 6, pp. 109–117). https://doi.org/10.1007/978-3-030-20482-2_10
  11. Herawati, S., Parantika, A., & Afriza, L. (2020). Pelatihan Packaging Produk Unggulan Masyarakat Desa Wisata. JMM (Jurnal Masyarakat …, 4(6), 1040–1048. http://journal.ummat.ac.id/index.php/jmm/article/view/2707
  12. Karmanah, K., Susanto, S., Widodo, W. D., & Santosa, E. (2020). The Fruit Characteristics of Ambon Forest Nutmeg (Myristica fatua Houtt) and Banda Nutmeg (Myristica fragrans Houtt). Jurnal Ilmu Pertanian Indonesia, 25(2), 292–300. https://doi.org/10.18343/jipi.25.2.292
  13. Khanam, M., Dar, A. H., Beg, F., Khan, S. A., Nayik, G. A., & Karabagias, I. K. (2023). Nutmeg essential oil. In Essential Oils (pp. 391–399). Elsevier. https://doi.org/10.1016/B978-0-323-91740-7.00012-8
  14. Nabieva, N. (2021). The Use of Digital Technology in Marketing. Bulletin of Science and Practice, 7(6), 375–381. https://doi.org/10.33619/2414-2948/67/42
  15. Nawawi, T., & Darryl. (2022). Strategi Meningkatkan Daya Saing Pada Ukm Rajutdeenzza Di Lampung. PRIMA?: Portal Riset Dan Inovasi Pengabdian Masyarakat, 1(4), 73–82. https://doi.org/10.55047/prima.v1i4.296
  16. Oscario, A. (2013). Pentingnya Peran Logo dalam Membangun Brand. Humaniora, 4(1), 191. https://doi.org/10.21512/humaniora.v4i1.3429
  17. Prasetiasari, C., Suwalla, N., Lubis, I. H., & Andrini, A. R. (2023). Pentingnya Kesadaran Hukum Masyarakat untuk Meningkatkan Daya Saing Usaha Mikro , Kecil dan Menengah ( UMKM ) di Era Digital pada Kelurahan Sembulang Kecamatan Rempang Pulau Galang Kota Batam ( The Importance of Community Legal Awareness to Increase the C. Yumary: Jurnal Pengabdian Kepada Masyarakat, 4(1), 19–25. https://doi.org/https://doi.org/10.35912/yumary.v4i1.2376
  18. Pratiwi, Y. S. (2019). Manfaat Buah Pala Sebagai Antisarcopenia. Depublish.
  19. Prihatin, E., & Syahnur, M. H. (2021). Pengolahan Berbagai Produk Berbahan Baku Ikan pada Kelompok Mitra Desa Binaan UMI. Yumary?: Jurnal Pengabdian Kepada Masyarakat, 2(2), 91–99. https://doi.org/10.35912/yumary.v2i2.707
  20. Puspasari, D. (2023). Pengaruh Desain Logo Dan Nama Merek Terhadap Brand Image Mixue (Studi Kasus Pada Mahasiswa STIE Wibawa Karta Raharja). Aliansi?: Jurnal Manajemen Dan Bisnis, 18(1), 41–48. https://doi.org/10.46975/aliansi.v18i1.463
  21. Putra, E. D. L., Yuliasmi, S., Prasetyo, B. E., & Zebua, N. F. (2019). The Utilization Of Corn Cob´S Cracker As Anticipation Of Harvest Failure For Economic Improvement For Farmer In Narigunung 1 Village, Karo Regency. ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat, 3(2), 238–241. https://doi.org/10.32734/abdimastalenta.v3i2.4123
  22. R. M. N. Hidayat, S. (2015). Kitab Tumbuhan Obat. Agriflo.
  23. Rijal, M., Surati, & Kotala, S. (2016). Abstrak Uji Kandungan Mpn Koliform, Angka Lempeng Total Bakteri. Jurnal Biology Science & Education, 5(2), 179–185.
  24. Santoso, J. A., & Pamungkaningtyas, F. H. (2022). Substitution of wheat flour with almond drink dregs-based flour and its effect on cracker quality. IOP Conference Series: Earth and Environmental Science, 1115(1), 012100. https://doi.org/10.1088/1755-1315/1115/1/012100
  25. Sinha, S., & Singh, T. (2018). Travel from Traditional Marketing to Digital Marketing. International Journal of Emerging Research in Management and Technology, 6(11), 173. https://doi.org/10.23956/ijermt.v6i11.60
  26. Sutrisno, A., & Kusuma, U. W. (2022). Pelatihan Pembuatan Kemasan Packaging Untuk Meningkatkan Pemasaran Produk Olahan Kacang Emping Melinjo. Jurnal Pengabdian Kepada Mayarakat, 5, 26–30. http://azramedia-indonesia.azramediaindonesia.com/index.php/sabangkaabdimas/article/view/63%0Ahttp://azramedia-indonesia.azramediaindonesia.com/index.php/sabangkaabdimas/article/download/63/59
  27. Y. L. Fernando, A., & S. M. Senevirathne, W. (2020). Raw Material from Nutmeg (Myristica fragrans) as Effective Fungicide against Fusarium oxysporum and the Oleoresin Profile of Nutmeg. Journal of Applied Life Sciences International, 1–10. https://doi.org/10.9734/jalsi/2019/v22i430133