Pendampingan UMKM Kerajinan Lidi Nipah dan Batik di Desa Kace Timur Kabupaten Bangka

https://doi.org/10.35912/yumary.v3i2.1502
Published: Dec 2, 2022

Abstract:

Purpose: To provide digitalization assistance, provide added value and increase sales turnover of the Deshanda Craft Gallery.

Method: The method uses participatory, counseling, mentoring and training.

Results: The assistance obtained from the implementation are through training, e-commerce applications, digital promotions. So that it has an impact on increasing business motivation, carrying out marketing of products, increasing turnover and making products increasingly known to the public.

Conclusions: community service involves small and medium enterprises of Nipah Sticks

and Batik Crafts "Galery Deshanda Craft", which has various business of nipah sticks in the form of

ornaments and batik. Nipah sticks are an export commodity from the Province of the Bangka Belitung

Islands. Lack of promotion, traditional product sales and unprofessional management, lack of

availability of raw materials has caused the Deshanda Craft Gallery to experience various obstacles in

its development, it could even be threatened with closure due to the Covid 19 pandemic.

Limitations: The limitation of this service is the implementation time.

Keywords:
1. Nipah
2. Small And Medium Enterprises
3. Commodities
4. Digitization
Authors:
1 . Reniati Reniati
2 . Ari Agung Nugroho
3 . Hengky Veru Purbolakseto
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How to Cite
Reniati, R., Nugroho, A. A. ., & Purbolakseto, H. V. . (2022). Pendampingan UMKM Kerajinan Lidi Nipah dan Batik di Desa Kace Timur Kabupaten Bangka . Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(2), 71–78. https://doi.org/10.35912/yumary.v3i2.1502
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Issue & Section
Vol. 3 No. 2 (2022): Desember
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

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  1. Arianto, B. (2020). Pengembangan UMKM digital di masa pandemi covid-19. ATRABIS Jurnal Administrasi Bisnis: 233-247.
  2. Candy, C., et al. (2022). Fintech in the time of COVID-19: Conceptual Overview. Jurnal Akuntansi, Keuangan, Dan Manajemen, 3(3): 253-262.
  3. Cicik Harini, M. (2020). Strategi pemasaran kewirausahaan UMKM. Tangerang, Media Sains Indonesia.
  4. Dahnur, H. (2020). regional.kompas.com. kompas.com.
  5. Deshanda, C. (2021). Wawancara Deshanda Craft. Reniati.
  6. Febriyantoro and Arisandi (2018). Pemanfaatan digital marketing bagi usaha mikro, kecil dan menengah pada era masyarakat ekonomi ASEAN. JMD: Jurnal Riset Manajemen & Bisnis Dewantara: 61-76.
  7. Hardilawati, L. (2020). Strategi bertahan UMKM di tengah pandemi covid-19. jurnal akuntansi dan ekonomika: 10(11), 89-98.
  8. Kemenkopukm (2019). https://www.ukmindonesia.id/baca-deskripsi-posts/umkm-didorong-melek-digital-dan-kuasai-marketplace. https://www.ukmindonesia.id/.
  9. Muhamad, M., et al. (2022). Peran Bumdes dalam Pembangunan Pariwisata Berkualitas dan Berkelanjutan di Lereng Sumbing, Desa Temanggung, Kecamatan Kaliangkrik, Kabupaten Magelang. Yumary: Jurnal Pengabdian kepada Masyaraka , 2(4): 211-220.
  10. Prasetyo, T., et al. (2021). Pemberdayaan Ekonomi dan Lingkungan Kelompok Masyarakat Adat Tiyuh Tanjung Seneng, Kota Bandar Lampung. Jurnal Nusantara Mengabdi, 1(1): 55-61.
  11. Statistik, B. P. (2018). Provinsi Kepulauan Bangka Belitung Dalam Angka Provinsi Kepulauan Bangka Belitung, Badan Pusat Statistik
  12. Sulaksono, J. (2020). Peranan digital marketing bagi usaha mikro, kecil, dan menengah (umkm) desa tales kabupaten kediri.Generation Journal: 41-47.