Purpose: This study investigates the effectiveness of the Cheap Market Program initiated by the Trade and Industry Office of Palu City in enhancing the purchasing power of lower-middle-income communities. The program acts as a local government intervention to control the rise in basic commodity prices, especially during festive seasons and economic instability. Methodology/approach: A qualitative descriptive approach was used, involving data collection through observation, interviews, documentation, and a Likert-scale questionnaire. The instrument was based on Campbell’s five indicators of effectiveness and distributed to 30 program beneficiaries. Results/findings: The program was found to positively influence household purchasing power, particularly by offering affordable prices and ensuring staple goods availability. 63.3% of respondents rated the program as very effective, and 36.7% as effective. However, implementation challenges remain, including limited stock, long queues, and uneven information dissemination. Conclusion: The Affordable Market Program in Palu City is effective in improving community purchasing power by providing subsidized essential goods. Despite limitations in coverage and resources, the program delivers meaningful economic benefits and should be sustained with improved targeting and coordination. Limitations: The study is context-specific to Palu City and involves a limited number of respondents, thus restricting generalizability and statistical inference. Contribution: The study contributes to the discourse on local government social welfare initiatives by providing empirical evidence of program effectiveness and offering recommendations to improve policy design and implementation.

Purpose: This research seeks to analyze how internship experience and participation in organizations affect the job preparedness of students at Universitas Maritim Raja Ali Haji. Methodology/Approach: The study employed a quantitative method and was conducted at Universitas Maritim Raja Ali Haji. Data were collected through surveys distributed to 50 active students and analyzed using SPSS software version 22. Results/Findings: The analysis indicates that internship experience has a negative influence, while organizational involvement has a positive relationship with students’ job readiness. However, both variables are statistically insignificant. This is supported by an R² value of 0.073, meaning only 7.3% of the variance in job preparedness is explained by the two factors. Conclusions: Internship experience and organizational involvement do not significantly affect students’ job readiness. This implies that other influential factors exist beyond the scope of this study and should be examined in future research. Limitations: The study is limited by a small sample size, the use of only two independent variables, and reliance solely on questionnaire data. Contribution: The research offers insights for universities and stakeholders in improving higher education policies and internship programs to enhance students’ job preparedness.

Purpose: This study intends to analyze the relationship between flexible work arrangements and job satisfaction, with a particular focus on examining whether work-related stress mediates this relationship in the context of GrabBike drivers operating in Denpasar. Methodology/approach: This study adopts a quantitative design with a correlational orientation, where data were gathered through structured survey instruments. The sample consisted of 100 individuals chosen via purposive selection according to predetermined criteria. Data analysis was carried out using SmartPLS version 3.0 by applying the Partial Least Squares–Structural Equation Modeling (PLS-SEM) procedure. Results/findings: Flexibility in working conditions produces positive and significant outcomes for both satisfaction and stress. Conversely, occupational stress neither shows a significant role in shaping job satisfaction nor acts as a mediator in the relationship with flexibility. Conclutions: Work flexibility directly increases job satisfaction among GrabBike drivers, without requiring mediation by work stress. Although work flexibility raises work stress levels, stress does not influence job satisfaction nor mediate the interrelation. Limitations: The study is limited to GrabBike drivers in Denpasar and uses a quantitative approach, which may not fully capture respondents' subjectiveexperiences. Contribution: Practically, the findings offer insights for online transportation service providers in formulating fair and effective flexible work policies. Theoretically, the study enriches literature on work flexibility, stress, and job satisfaction, particularly among informal workers in Indonesia’s digital economy sector.

Purpose: Purpose to identify and analyze the relationship between the variables studied. Methodology/approach: This study uses quantitative research methods. the sample was taken from this is april consumers who met certain criteria, such as those who actively bought and had a shopping experience at this is april. In this study the sampling used by researchers is non probability sampling. Data collection techniques using questionnaires and interviews.data sources in this study using primary and secondary data. Results/findings: The results show that discounts and hedonic lifestyle significantly influence impulse buying, with an Adjusted R² of 0.765, indicating that 76.5% of the variation in impulse buying is explained by these variables. Consumer religiosity was found not to moderate the relationship between discounts, hedonic lifestyle, and impulse buying. Conclusion: The study found that although discounts and hedonic lifestyles trigger impulsive buying, consumer confidence serves as a significant moderator, where higher levels of religiosity can reduce such tendencies, providing important insights for Islamic businesses to manage marketing strategies ethically and responsibly. Limitations: This study has limitations on the scope of respondents who only include consumers with a certain cultural background and level of religiosity, so the results may not necessarily be generalized to the wider population. Contribution: This study contributes to enriching the literature on impulsive consumer behavior with a religiosity moderation approach in the context of Islamic business, which is still rarely studied in depth.

Objective: To determine the influence of organizational culture and work environment on organizational commitment with job satisfaction as a mediating variable, along with high turnover rates due to low employee commitment. A quantitative approach was used with path analysis using the SmartPLS 4 statistical application. Methodology/approach: Quantitative approach was carried out by path analysis using the SmartPLS 4 statistical application. The sample consisted of 156 employees of Hangtuah Coffee and Toastery who were selected by purposive sampling. Results/findings: Results indicate that organizational culture and work environment positively affect job satisfaction. Culture also directly influences organizational commitment, while the work environment has no significant direct or indirect effect. Conclusions: Organizational culture and work environment boost job satisfaction, which enhances commitment. Culture directly affects commitment, while the work environment alone does not. Combining supportive culture with a positive work environment is essential to fully engage and retain employees. Limitations: Data collection is only at one point in time in January 2025, so it is not possible to observe changes in variables over time that could strengthen the results of the study. Contribution: The research model had high R² and Q² values and low SRMR, indicating good fit and predictive ability. The implications of this study help management in designing strategies to increase loyalty and reduce turnover by strengthening the organization's culture and creating a supportive work environment to increase employee satisfaction and commitment.

Purpose: This study aims to explore how promotion strategies through Instagram can increase consumer purchase intention towards micro, small, and medium enterprises (MSMEs) in Jakarta. Methodology/approach: This research employs a descriptive qualitative approach. Data were collected through in-depth interviews with eight MSME owners from the food, fashion, and interior design sectors, along with four active Instagram consumers. The data collection techniques included interviews, Instagram account observation, and digital documentation. Data were analyzed using thematic analysis. Results/findings: The findings indicate that the most effective strategies involve collaboration with micro-influencers, the use of authentic visual content, momentum-based promotion through Instagram Ads, and active consumer interaction via Instagram features such as Stories and Reels. These results align with the Customer Path 5A theory, AIDA model, Electronic Word-of-Mouth, and Brand Engagement concepts, highlighting that strategic, relatable, and timely engagement can significantly enhance brand visibility and consumer loyalty in the digital marketplace. Conclusion: Instagram is an effective digital promotion channel for MSMEs in Jakarta when strategies combine authentic high-quality visuals, responsive two-way communication, and credible social validation through micro-influencers and customer testimonials. These integrated approaches strengthen engagement and trust, ultimately increasing consumer purchase intention and supporting sustainable digital marketing performance. Limitations: This study is limited to MSMEs in Jakarta with a small number of respondents, which may not represent all sectors or regions. Contribution: This research provides practical contributions for MSME actors to optimize digital promotion strategies through Instagram and enriches the literature on social media marketing in the MSME context.

Purpose: This study aims to evaluate the financial performance of companies listed in the IDX-MES BUMN 17 index during the 2019–2023 period using the Economic Value Added (EVA) and Market Value Added (MVA) methods. The objective is to provide a comprehensive analysis of the extent to which these companies generate economic and market value for their shareholders. Methodology/Approach: This quantitative study examines three companies from the IDX-MES BUMN 17 index, selected from a population of 16 companies listed between December 1, 2023, and May 31, 2024. Each company is observed over five consecutive years, yielding a total of 15 data points for analysis. Results/findings: The results indicate that during 2019–2023 all sampled firms showed weak financial performance based on EVA. Based on MVA, PT WEGE Tbk recorded negative values, while PT PGAS Tbk and PT ANTM Tbk achieved positive MVA. Conclusion: During 2019–2023, the sampled IDX-MES BUMN 17 firms showed negative EVA, indicating weak economic value creation, while market performance differed—PT WEGE Tbk had negative MVA, whereas PT PGAS Tbk and PT ANTM Tbk recorded positive MVA. Limitations: Although EVA and MVA offer insights into value creation, they rely on historical accounting data and assumptions, which may not fully capture market dynamics or future prospects of IDX-MES Soe 17 companies from 2019–2023. Contribution: This study analyzes the financial performance of SOEs on IDX-MES Soe 17 (2019–2023) using EVA and MVA, offering insights into shareholder value creation and capital efficiency.