Purpose: A review of the history of university brand equity research is attempted to be given in this paper.

Research methodology: Extracts from the Scopus database. Ten publications discussing university brand equity made up the...

Purpose: This study aims to determine the factors related to competitive advantage, especially in Micro, Small and Medium Enterprises (MSMEs), and to gain an in-depth understanding of the field of Competitive Advantage by classifying, defining, and analyzing the latest...