Factors for Increasing Competitive Advantage in MSMEs Reviewed from a Systematic Literature Review

https://doi.org/10.35912/jakman.v5i3.3132
Published: Jul 11, 2024

Abstract:

Purpose: This study aims to determine the factors related to competitive advantage, especially in Micro, Small and Medium Enterprises (MSMEs), and to gain an in-depth understanding of the field of Competitive Advantage by classifying, defining, and analyzing the latest scientific literature.

Research Methodology: This research uses the systematic mapping study (SMS) method to examine scientific publications on the field of competitive advantage published from time to time based on focus and type of research.

Results: The results of this study also provide a summary of current research topics and trends related to Competitive Advantage. Micro, Small and Medium Enterprises (MSMEs) can gain a Competitive Advantage through planned strategies. The goal of this strategy is to generate greater profits than competitors. To gain Competitive Advantage, many factors are equally important. Some of these are challenges, artificial intelligence, adoption, industry, covid, application, technology, data, performance, green innovation, capability, role, supply chain, innovation, and image classification factors. This factor creates and maintains a competitive advantage over competitors.

Limitation: Limited number of variables in determining factors related to the development of micro, small, and medium enterprise (MSME) governance, such as MSME performance, Market Orientation, Innovation, Marketing, Dynamic Capabilities.

Contribution: This research provides a practical way to learn which topics are appropriate for research and which areas require additional research and help researchers plan future discovery gap (gap) research.

Keywords:
1. Competitive Advantage
2. MSMEs
Authors:
1 . Eka Travilta Oktaria
2 . Pungky Nanda Raras
3 . Iskandar Ali Alam
4 . Andala Rama Putra Barusman
5 . Habiburrahman Habiburrahman
View PDF
How to Cite
Oktaria, E. T. ., Raras, P. N. ., Alam, I. A. ., Barusman, A. R. P. ., & Habiburrahman, H. (2024). Factors for Increasing Competitive Advantage in MSMEs Reviewed from a Systematic Literature Review. Jurnal Akuntansi, Keuangan, Dan Manajemen, 5(3), 235–247. https://doi.org/10.35912/jakman.v5i3.3132
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 5 No. 3 (2024): Juni
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Agus, A., Limakrisna, N., & Muharram, H. (2023). Increasing The Business Performance Of Food Processing Msmes In Cirebon By Creating Competitive Advantages Through Entrepreneurship Orientation, Dynamic Capabilities, And Market Orientation. Utsaha: Journal of Entrepreneurship, 53–70. https://doi.org/10.56943/joe.v2i4.437

    Aldalur, I. (2024). Web Augmentation: A systematic mapping study. Science of Computer Programming, 232, 103045. https://doi.org/10.1016/j.scico.2023.103045

    Alghamdi, OmarA., & Agag, G. (2024). Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence. Journal of Retailing and Consumer Services, 76, 103547. https://doi.org/10.1016/j.jretconser.2023.103547

    Andersson, M., Kusetogullari, A., & ... (2023). Coding for intangible competitive advantage-mapping the distribution and characteristics of software-developing firms in the Swedish economy. Industry and Innovation. https://doi.org/10.1080/13662716.2022.2112396

    Arsawan, I. W. E., Koval, V., Rajiani, I., Rustiarini, N. W., Supartha, W. G., & Suryantini, N. P. S. (2022). Leveraging knowledge sharing and innovation culture into SMEs sustainable competitive advantage. International Journal of Productivity and Performance Management, 71(2), 405–428. https://doi.org/10.1108/IJPPM-04-2020-0192

    Ashrafi, A., & Zareravasan, A. (2022). An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy. Technological Forecasting and Social Change, 179, 121665. https://doi.org/10.1016/j.techfore.2022.121665

    Azeem, M., Ahmed, M., Haider, S., & Sajjad, M. (2021). Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation. Technology in Society, 66. https://doi.org/10.1016/j.techsoc.2021.101635

    Banaeianjahromi, N., & Smolander, K. (2016). What do we know about the role of enterprise architecture in enterprise integration? A systematic mapping study. Journal of Enterprise Information Management, 29(1), 140–164. https://www.emerald.com/insight/content/doi/10.1108/JEIM-12-2014-0114/full/html

    Banmairuroy, W., Kritjaroen, T., & Homsombat, W. (2022). The effect of knowledge-oriented leadership and human resource development on sustainable competitive advantage through organizational innovation’s component factors: Evidence from Thailand ’s new S- curve industries. Asia Pacific Management Review, 27(3), 200–209. https://doi.org/10.1016/j.apmrv.2021.09.001

    Behl, A., Gaur, J., Pereira, V., Yadav, R., & Laker, B. (2022). Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 – A multi-theoretical approach. Journal of Business Research, 148, 378–389. https://doi.org/10.1016/j.jbusres.2022.05.009

    Bhattacharjee, S. B., & Bhattacharjee, B. (2015). Competitive Advantage Through HRM Practices in MSMEs. 1(7). https://www.ijmh.org/wp-content/uploads/papers/v1i7/G0058041715.pdf

    Binamungu, L. P., & Maro, S. (2023). Behaviour driven development: A systematic mapping study. Journal of Systems and Software, 203, 111749. https://doi.org/10.1016/j.jss.2023.111749

    Buranasiri, B., Lai, P.-L., Woo, S., & Piboonrungroj, P. (2024). Impact of sustainable development goal orientation on supply chain collaboration and sustained competitive advantage: Evidence from the tea and coffee industry. The Asian Journal of Shipping and Logistics, 40(2), 83–88. https://doi.org/10.1016/j.ajsl.2024.01.004

    Chen, C. (2017). Science mapping: A systematic review of the literature. Journal of Data and Information Science, 2(2), 1–40. https://sciendo.com/article/10.1515/jdis-2017-0006

    Chen, C.-N., & Lin, J.-Y. (2023). Organizational learning and the evolution of firms’ competitive advantage. Journal of Engineering and Technology Management, 70, 101780. https://doi.org/10.1016/j.jengtecman.2023.101780

    Cueto, L. J., Frisnedi, A. F., Collera, R. B., Batac, K. I., & Agaton, C. B. (2022). Digital Innovations in MSMEs during Economic Disruptions: Experiences and Challenges of Young Entrepreneurs. Administrative Sciences, 12(1). https://doi.org/10.3390/admsci12010008

    Davcik, N. S., & Sharma, P. (2016). Marketing resources, performance, and competitive advantage: A review and future research directions. Journal of Business Research, 69(12), 5547–5552. https://doi.org/10.1016/j.jbusres.2016.04.169

    Din, A. U., Yang, Y., Yan, R., Wei, A., & Ali, M. (2024). Growing success with sustainability: The influence of green HRM, innovation, and competitive advantage on environmental performance in the manufacturing industry. Heliyon, 10(10), e30855. https://doi.org/10.1016/j.heliyon.2024.e30855

    Djiu, N., Kong, N. V., & Saputra, D. (2024). The role of competitive advantage in mediating technological capabilities and social media usage on SMEs export performance. Seventh Information Systems International Conference (ISICO 2023), 234, 756–763. https://doi.org/10.1016/j.procs.2024.03.062

    Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technovation, 92–93, 102061. https://doi.org/10.1016/j.technovation.2018.11.004

    Gade, S. (2018). MSMEs’ role in economic growth–a study on India’s perspective. International Journal of Pure and Applied Mathematics, 118(18), 1727–1741. https://www.researchgate.net/profile/Surendar-Gade/publication/343189302

    Gunasekaran, A., Subramanian, N., & Papadopoulos, T. (2017). Information technology for competitive advantage within logistics and supply chains: A review. Transportation Research Part E: Logistics and Transportation Review, 99, 14–33. https://doi.org/10.1016/j.tre.2016.12.008

    Hamad, H., Elbeltagi, I., & El-Gohary, H. (2018). An empirical investigation of business-to-business e-commerce adoption and its impact on SMEs competitive advantage: The case of Egyptian manufacturing SMEs. Strategic Change, 27(3), 209–229. https://doi.org/10.1002/jsc.2196

    Hartini, M. L. S., & Suwandewi, P. A. M. (2022). Analisis Kebijakan Pajak Penghasilan untuk UMKM Pasca Terbitnya Undang-Undang Nomor 7 Tahun 2021 Tentang Harmonisasi Peraturan Perpajakan. Studi Ekonomi Dan Kebijakan Publik, 1(1), 13–23. http://penerbitgoodwood.com/index.php/sekp/article/view/1135

    Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of Social and Technological Challenges in Achieving a Sustainable Competitive Advantage and Sustainable Business Performance. Sustainability, 11(14). https://doi.org/10.3390/su11143811

    Idris, A. Z., Suningsih, S., Nurdiono, N., Septiyanti, R., & Waspodo, L. (2024). Pelatihan Manajemen Risiko dan Pendampingan Solusi Hukum bagi UMKM di Kota Bandar Lampung. Jurnal Pemberdayaan Umat, 3(1), 41–48. http://penerbitgoodwood.com/index.php/JPU/article/view/2972

    Junaidi, J., Zalisman, Z., Yusri, Y., Amin, K., & Wismanto, W. (2023). Pengembangan Manajemen Sumber Daya Manusia pada Lembaga Pendidikan Islam. Journal on Education, 5(3), Article 3. https://jonedu.org/index.php/joe/article/view/1887

    Katyal, A., & Xaviour, B. (2015). A study on MSMEs’-role in propelling economic development of India & a discussion on current HR issues in MSMEs’ in India. International Journal of Scientific and Research Publications, 5(2), 1–11. https://www.researchgate.net/profile/Ramonita-Verano/publication/370105341

    Kilay, A. L., Simamora, B. H., & Putra, D. P. (2022). The Influence of E-Payment and E-Commerce Services on Supply Chain Performance: Implications of Open Innovation and Solutions for the Digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 119. https://doi.org/10.3390/joitmc8030119

    Kohls, T., Mager, F., & Regele, T. (2023). Competitive advantage and firm, industry, and country effects: An asset pricing perspective. Journal of Economics and Business, 127, 106137. https://doi.org/10.1016/j.jeconbus.2023.106137

    Kulkarni, A. V., Joseph, S., & Patil, K. P. (2024). Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations. International Journal of Information Management Data Insights, 4(2), 100250. https://doi.org/10.1016/j.jjimei.2024.100250

    Kumar, S., Goel, U., Joshi, P., & Johri, A. (2024). Factors affecting Information & Communication Technology (ICT) adoption among MSMEs. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 100205. https://doi.org/10.1016/j.joitmc.2023.100205

    Kusumawardani, N., Susi, S., & Sukmasari, D. (2023). Leadership entrepreneur dan intellectual capital terhadap kinerja keuangan BUMDes: Innovation capability sebagai pemoderasi. Jurnal Akuntansi, Keuangan, Dan Manajemen, 5(1), 39–52. http://penerbitgoodwood.com/index.php/Jakman/article/view/2623

    Larios-Francia, R. P., & Ferasso, M. (2023). The relationship between innovation and performance in MSMEs: The case of the wearing apparel sector in emerging countries. Journal of Open Innovation: Technology, Market, and Complexity, 9(1), 100018. https://doi.org/10.1016/j.joitmc.2023.100018

    Lee, V.-H., Foo, A. T.-L., Leong, L.-Y., & Ooi, K.-B. (2016). Can competitive advantage be achieved through knowledge management? A case study on SMEs. Expert Systems with Applications, 65, 136–151. https://doi.org/10.1016/j.eswa.2016.08.042

    Li, J., Kunasekaran, P., Chia, K. W., & Chuah, S. H.-W. (2023). A systematic mapping study on Tourist-Tourist interactions. Journal of Hospitality and Tourism Management, 56, 163–185. https://doi.org/10.1016/j.jhtm.2023.06.017

    Liao, Z., Chen, J., Chen, X., & Song, M. (2024). Digital platform capability, environmental innovation quality, and firms’ competitive advantage: The moderating role of environmental uncertainty. International Journal of Production Economics, 268, 109124. https://doi.org/10.1016/j.ijpe.2023.109124

    Lin, B., & Xu, C. (2024). Digital inclusive finance and corporate environmental performance: Insights from Chinese micro, small- and medium-sized manufacturing enterprises. Borsa Istanbul Review, 24(3), 460–473. https://doi.org/10.1016/j.bir.2024.02.009

    Lin, J. Y., Yang, Z., Li, Y., & Zhang, Y. (2022). Development strategy and the MSMEs finance gap. Journal of Government and Economics, 5, 100034. https://doi.org/10.1016/j.jge.2022.100034

    Linnenluecke, M. K., Marrone, M., & Singh, A. K. (2020). Conducting systematic literature reviews and bibliometric analyses. Australian Journal of Management, 45(2), 175–194. https://journals.sagepub.com/doi/abs/10.1177/0312896219877678

    Maksimov, V., Wang, S. L., & Luo, Y. (2017). Reducing poverty in the least developed countries: The role of small and medium enterprises. Journal of World Business, 52(2), 244–257. https://www.sciencedirect.com/science/article/pii/S1090951616302656

    Mudjahidin, M., Aristio, A. P., Balbeid, N. H., & Junaedi, L. (2024). The Influence of Social Media Sales Intensity and Competency on the Improvement of Business Performance Satisfaction in MSMEs. Seventh Information Systems International Conference (ISICO 2023), 234, 869–875. https://doi.org/10.1016/j.procs.2024.03.074

    Mukherjee, S. (2018). Challenges to Indian micro small scale and medium enterprises in the era of globalization. Journal of Global Entrepreneurship Research, 8(1), 28. https://doi.org/10.1186/s40497-018-0115-5

    Mustafa, K., Hossain, M. B., Ahmad, F., Ejaz, F., Khan, H. G. A., & Dunay, A. (2023). Green human resource management practices to accomplish green competitive advantage: A moderated mediation model. Heliyon, 9(11), e21830. https://doi.org/10.1016/j.heliyon.2023.e21830

    Nag, A., & Mishra, S. (2023). Stakeholders’ perception and competitiveness of heritage towns: A systematic literature review. Tourism Management Perspectives, 48, 101156. https://doi.org/10.1016/j.tmp.2023.101156

    Nkansah, D., Gyimah, R., Sarpong, D. A.-A., & Annan, J. K. (2022). The Effect of Employee Engagement on Employee Performance in Ghana’s MSMEs Sector during Covid-19: The Moderating Role of Job Demands. ADRRI Journal (Multidisciplinary), 31(4(8) October-December), Article 4(8) October-December. https://doi.org/10.55058/adrrij.v31i4(8)

    Octasylva, A. R. P., Yuliati, L. N., Hartoyo, H., & Soehadi, A. W. (2022). Innovativeness as the Key to MSMEs’ Performances. Sustainability, 14(11), Article 11. https://doi.org/10.3390/su14116429

    Ogundipe, T. (2012). Investigating the dynamic capabilities and competitive advantage of South African SMEs. African Journal of Business Management, 6. https://doi.org/10.5897/AJBM11.1673

    Rahmawati, D., & Antoni, D. (2021). Faktor-faktor UMKM dalam Mengadopsi E-Market di Kabupaten Ogan Ilir. Jurnal Bisnis Dan Pemasaran Digital, 1(1), 13–31. http://penerbitgoodwood.com/index.php/JBPD/article/view/455

    Ramos Gutiérrez, B., Reina Quintero, A. M., Parody, L., & Gómez López, M. T. (2023). When business processes meet complex events in logistics: A systematic mapping study. Computers in Industry, 144, 103788. https://doi.org/10.1016/j.compind.2022.103788

    Rinaldi, F., Maarif, S., Thamrin, S., & Supriyadi, A. A. (2022). Role of Micro, Small, and Medium Enterprises (MSMEs) in Supporting National Defense from Economic Perspective. Journal of Positive School Psychology, 8914–8920. https://www.journalppw.com/index.php/jpsp/article/view/9706

    Ristyawan, M. R. (2020). An Integrated Artificial Intelligence and Resource Base View Model for Creating Competitive Advantage. GATR Journal of Business and Economics Review, 5(1), 28–37. https://doi.org/10.35609/jber.2020.5.1(4)

    Salvador, E., Simon, J.-P., & Benghozi, P.-J. (2019). Facing Disruption: The Cinema Value Chain in the Digital Age. International Journal of Arts Management, 22(1), 25–40. https://www.jstor.org/stable/45221736

    Shaikh, S. (2020). Challenges Faced by Women owned Micro, Small and Medium Enterprises in an Emerging Economy. International Journal Of Management, 11, 1503–1517. https://doi.org/10.34218/IJM.11.7.2020.135

    Sharma, P., Shah, J., & Patel, R. (2022). Artificial intelligence framework for MSME sectors with focus on design and manufacturing industries. International Conference on Additive Manufacturing and Advanced Materials (AM2), 62, 6962–6966. https://doi.org/10.1016/j.matpr.2021.12.360

    Siahaan, M. (2022). Dampak Pelaksanaan Tanggung Jawab Sosial terhadap Masyarakat, Lingkungan dan Pemerintah. Studi Akuntansi, Keuangan, Dan Manajemen, 1(2), 113–125. http://penerbitgoodwood.com/index.php/sakman/article/view/949

    Sigcha, E., Sucozhañay, D., Siguenza-Guzman, L., & Vanegas, P. (2024). Evaluating the social performance of Ecuadorian textile MSMEs using Social Organizational Life Cycle Assessment. Cleaner Environmental Systems, 12, 100176. https://doi.org/10.1016/j.cesys.2024.100176

    Sin, K. Y., Osman, A., Salahuddin, S. N., Abdullah, S., Lim, Y. J., & Sim, C. L. (2016). Relative Advantage and Competitive Pressure towards Implementation of E-commerce: Overview of Small and Medium Enterprises (SMEs). 7th International Economics & Business Management Conference (IEBMC 2015), 35, 434–443. https://doi.org/10.1016/S2212-5671(16)00054-X

    Syaifulloh, M. (2021). Strategi program technopreneurship dan marketing public relation terhadap pengembangan usaha mikro, kecil dan menengah (umkm). http://repository.umus.ac.id/handle/123456789/15

    Tarigan, Z. N. A. B., Dewi, F. N., & Pribadi, Y. (2022). Keberlangsungan usaha mikro, kecil, dan menengah di masa pandemi: Dukungan kebijakan pemerintah. Jurnal BPPK: Badan Pendidikan Dan Pelatihan Keuangan, 15(1), 12–23. https://jurnal.bppk.kemenkeu.go.id/jurnalbppk/article/view/666

    Tarihoran, A. D. B., Hubeis, M., Jahroh, S., & Zulbainarni, N. (2023). Market-based dynamic capabilities for MSMEs: Evidence from Indonesia’s ornamental fish industry. Journal of Open Innovation: Technology, Market, and Complexity, 9(3), 100123. https://doi.org/10.1016/j.joitmc.2023.100123

    Tejamaya, M., Puspoprodjo, W., Susetyo, H., & Modjo, R. (2021). An analysis of pivotal factors in the implementation of occupational health and safety management systems in micro, small and medium enterprises (MSMEs): Literature review. The 3rd International Nursing and Health Sciences Students and Health Care Professionals Conference (INHSP), 35, S348–S359. https://doi.org/10.1016/j.gaceta.2021.10.050

    van Eck, N. J., & Waltman, L. (2021). Manual de VOSviewer. Univeristeit Leiden, July.

    Vásquez, J., Aguirre, S., Puertas, E., Bruno, G., Priarone, P. C., & Settineri, L. (2021). A sustainability maturity model for micro, small and medium-sized enterprises (MSMEs) based on a data analytics evaluation approach. Journal of Cleaner Production, 311, 127692. https://doi.org/10.1016/j.jclepro.2021.127692

    Zafar, A., & Mustafa, S. (2017). SMEs and its role in economic and socio-economic development of Pakistan. International Journal of Academic Research in Accounting, Finance and Management Sciences, 6(4). https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3085425

  1. Agus, A., Limakrisna, N., & Muharram, H. (2023). Increasing The Business Performance Of Food Processing Msmes In Cirebon By Creating Competitive Advantages Through Entrepreneurship Orientation, Dynamic Capabilities, And Market Orientation. Utsaha: Journal of Entrepreneurship, 53–70. https://doi.org/10.56943/joe.v2i4.437
  2. Aldalur, I. (2024). Web Augmentation: A systematic mapping study. Science of Computer Programming, 232, 103045. https://doi.org/10.1016/j.scico.2023.103045
  3. Alghamdi, OmarA., & Agag, G. (2024). Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence. Journal of Retailing and Consumer Services, 76, 103547. https://doi.org/10.1016/j.jretconser.2023.103547
  4. Andersson, M., Kusetogullari, A., & ... (2023). Coding for intangible competitive advantage-mapping the distribution and characteristics of software-developing firms in the Swedish economy. Industry and Innovation. https://doi.org/10.1080/13662716.2022.2112396
  5. Arsawan, I. W. E., Koval, V., Rajiani, I., Rustiarini, N. W., Supartha, W. G., & Suryantini, N. P. S. (2022). Leveraging knowledge sharing and innovation culture into SMEs sustainable competitive advantage. International Journal of Productivity and Performance Management, 71(2), 405–428. https://doi.org/10.1108/IJPPM-04-2020-0192
  6. Ashrafi, A., & Zareravasan, A. (2022). An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy. Technological Forecasting and Social Change, 179, 121665. https://doi.org/10.1016/j.techfore.2022.121665
  7. Azeem, M., Ahmed, M., Haider, S., & Sajjad, M. (2021). Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation. Technology in Society, 66. https://doi.org/10.1016/j.techsoc.2021.101635
  8. Banaeianjahromi, N., & Smolander, K. (2016). What do we know about the role of enterprise architecture in enterprise integration? A systematic mapping study. Journal of Enterprise Information Management, 29(1), 140–164. https://www.emerald.com/insight/content/doi/10.1108/JEIM-12-2014-0114/full/html
  9. Banmairuroy, W., Kritjaroen, T., & Homsombat, W. (2022). The effect of knowledge-oriented leadership and human resource development on sustainable competitive advantage through organizational innovation’s component factors: Evidence from Thailand ’s new S- curve industries. Asia Pacific Management Review, 27(3), 200–209. https://doi.org/10.1016/j.apmrv.2021.09.001
  10. Behl, A., Gaur, J., Pereira, V., Yadav, R., & Laker, B. (2022). Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 – A multi-theoretical approach. Journal of Business Research, 148, 378–389. https://doi.org/10.1016/j.jbusres.2022.05.009
  11. Bhattacharjee, S. B., & Bhattacharjee, B. (2015). Competitive Advantage Through HRM Practices in MSMEs. 1(7). https://www.ijmh.org/wp-content/uploads/papers/v1i7/G0058041715.pdf
  12. Binamungu, L. P., & Maro, S. (2023). Behaviour driven development: A systematic mapping study. Journal of Systems and Software, 203, 111749. https://doi.org/10.1016/j.jss.2023.111749
  13. Buranasiri, B., Lai, P.-L., Woo, S., & Piboonrungroj, P. (2024). Impact of sustainable development goal orientation on supply chain collaboration and sustained competitive advantage: Evidence from the tea and coffee industry. The Asian Journal of Shipping and Logistics, 40(2), 83–88. https://doi.org/10.1016/j.ajsl.2024.01.004
  14. Chen, C. (2017). Science mapping: A systematic review of the literature. Journal of Data and Information Science, 2(2), 1–40. https://sciendo.com/article/10.1515/jdis-2017-0006
  15. Chen, C.-N., & Lin, J.-Y. (2023). Organizational learning and the evolution of firms’ competitive advantage. Journal of Engineering and Technology Management, 70, 101780. https://doi.org/10.1016/j.jengtecman.2023.101780
  16. Cueto, L. J., Frisnedi, A. F., Collera, R. B., Batac, K. I., & Agaton, C. B. (2022). Digital Innovations in MSMEs during Economic Disruptions: Experiences and Challenges of Young Entrepreneurs. Administrative Sciences, 12(1). https://doi.org/10.3390/admsci12010008
  17. Davcik, N. S., & Sharma, P. (2016). Marketing resources, performance, and competitive advantage: A review and future research directions. Journal of Business Research, 69(12), 5547–5552. https://doi.org/10.1016/j.jbusres.2016.04.169
  18. Din, A. U., Yang, Y., Yan, R., Wei, A., & Ali, M. (2024). Growing success with sustainability: The influence of green HRM, innovation, and competitive advantage on environmental performance in the manufacturing industry. Heliyon, 10(10), e30855. https://doi.org/10.1016/j.heliyon.2024.e30855
  19. Djiu, N., Kong, N. V., & Saputra, D. (2024). The role of competitive advantage in mediating technological capabilities and social media usage on SMEs export performance. Seventh Information Systems International Conference (ISICO 2023), 234, 756–763. https://doi.org/10.1016/j.procs.2024.03.062
  20. Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technovation, 92–93, 102061. https://doi.org/10.1016/j.technovation.2018.11.004
  21. Gade, S. (2018). MSMEs’ role in economic growth–a study on India’s perspective. International Journal of Pure and Applied Mathematics, 118(18), 1727–1741. https://www.researchgate.net/profile/Surendar-Gade/publication/343189302
  22. Gunasekaran, A., Subramanian, N., & Papadopoulos, T. (2017). Information technology for competitive advantage within logistics and supply chains: A review. Transportation Research Part E: Logistics and Transportation Review, 99, 14–33. https://doi.org/10.1016/j.tre.2016.12.008
  23. Hamad, H., Elbeltagi, I., & El-Gohary, H. (2018). An empirical investigation of business-to-business e-commerce adoption and its impact on SMEs competitive advantage: The case of Egyptian manufacturing SMEs. Strategic Change, 27(3), 209–229. https://doi.org/10.1002/jsc.2196
  24. Hartini, M. L. S., & Suwandewi, P. A. M. (2022). Analisis Kebijakan Pajak Penghasilan untuk UMKM Pasca Terbitnya Undang-Undang Nomor 7 Tahun 2021 Tentang Harmonisasi Peraturan Perpajakan. Studi Ekonomi Dan Kebijakan Publik, 1(1), 13–23. http://penerbitgoodwood.com/index.php/sekp/article/view/1135
  25. Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of Social and Technological Challenges in Achieving a Sustainable Competitive Advantage and Sustainable Business Performance. Sustainability, 11(14). https://doi.org/10.3390/su11143811
  26. Idris, A. Z., Suningsih, S., Nurdiono, N., Septiyanti, R., & Waspodo, L. (2024). Pelatihan Manajemen Risiko dan Pendampingan Solusi Hukum bagi UMKM di Kota Bandar Lampung. Jurnal Pemberdayaan Umat, 3(1), 41–48. http://penerbitgoodwood.com/index.php/JPU/article/view/2972
  27. Junaidi, J., Zalisman, Z., Yusri, Y., Amin, K., & Wismanto, W. (2023). Pengembangan Manajemen Sumber Daya Manusia pada Lembaga Pendidikan Islam. Journal on Education, 5(3), Article 3. https://jonedu.org/index.php/joe/article/view/1887
  28. Katyal, A., & Xaviour, B. (2015). A study on MSMEs’-role in propelling economic development of India & a discussion on current HR issues in MSMEs’ in India. International Journal of Scientific and Research Publications, 5(2), 1–11. https://www.researchgate.net/profile/Ramonita-Verano/publication/370105341
  29. Kilay, A. L., Simamora, B. H., & Putra, D. P. (2022). The Influence of E-Payment and E-Commerce Services on Supply Chain Performance: Implications of Open Innovation and Solutions for the Digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 119. https://doi.org/10.3390/joitmc8030119
  30. Kohls, T., Mager, F., & Regele, T. (2023). Competitive advantage and firm, industry, and country effects: An asset pricing perspective. Journal of Economics and Business, 127, 106137. https://doi.org/10.1016/j.jeconbus.2023.106137
  31. Kulkarni, A. V., Joseph, S., & Patil, K. P. (2024). Artificial intelligence technology readiness for social sustainability and business ethics: Evidence from MSMEs in developing nations. International Journal of Information Management Data Insights, 4(2), 100250. https://doi.org/10.1016/j.jjimei.2024.100250
  32. Kumar, S., Goel, U., Joshi, P., & Johri, A. (2024). Factors affecting Information & Communication Technology (ICT) adoption among MSMEs. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 100205. https://doi.org/10.1016/j.joitmc.2023.100205
  33. Kusumawardani, N., Susi, S., & Sukmasari, D. (2023). Leadership entrepreneur dan intellectual capital terhadap kinerja keuangan BUMDes: Innovation capability sebagai pemoderasi. Jurnal Akuntansi, Keuangan, Dan Manajemen, 5(1), 39–52. http://penerbitgoodwood.com/index.php/Jakman/article/view/2623
  34. Larios-Francia, R. P., & Ferasso, M. (2023). The relationship between innovation and performance in MSMEs: The case of the wearing apparel sector in emerging countries. Journal of Open Innovation: Technology, Market, and Complexity, 9(1), 100018. https://doi.org/10.1016/j.joitmc.2023.100018
  35. Lee, V.-H., Foo, A. T.-L., Leong, L.-Y., & Ooi, K.-B. (2016). Can competitive advantage be achieved through knowledge management? A case study on SMEs. Expert Systems with Applications, 65, 136–151. https://doi.org/10.1016/j.eswa.2016.08.042
  36. Li, J., Kunasekaran, P., Chia, K. W., & Chuah, S. H.-W. (2023). A systematic mapping study on Tourist-Tourist interactions. Journal of Hospitality and Tourism Management, 56, 163–185. https://doi.org/10.1016/j.jhtm.2023.06.017
  37. Liao, Z., Chen, J., Chen, X., & Song, M. (2024). Digital platform capability, environmental innovation quality, and firms’ competitive advantage: The moderating role of environmental uncertainty. International Journal of Production Economics, 268, 109124. https://doi.org/10.1016/j.ijpe.2023.109124
  38. Lin, B., & Xu, C. (2024). Digital inclusive finance and corporate environmental performance: Insights from Chinese micro, small- and medium-sized manufacturing enterprises. Borsa Istanbul Review, 24(3), 460–473. https://doi.org/10.1016/j.bir.2024.02.009
  39. Lin, J. Y., Yang, Z., Li, Y., & Zhang, Y. (2022). Development strategy and the MSMEs finance gap. Journal of Government and Economics, 5, 100034. https://doi.org/10.1016/j.jge.2022.100034
  40. Linnenluecke, M. K., Marrone, M., & Singh, A. K. (2020). Conducting systematic literature reviews and bibliometric analyses. Australian Journal of Management, 45(2), 175–194. https://journals.sagepub.com/doi/abs/10.1177/0312896219877678
  41. Maksimov, V., Wang, S. L., & Luo, Y. (2017). Reducing poverty in the least developed countries: The role of small and medium enterprises. Journal of World Business, 52(2), 244–257. https://www.sciencedirect.com/science/article/pii/S1090951616302656
  42. Mudjahidin, M., Aristio, A. P., Balbeid, N. H., & Junaedi, L. (2024). The Influence of Social Media Sales Intensity and Competency on the Improvement of Business Performance Satisfaction in MSMEs. Seventh Information Systems International Conference (ISICO 2023), 234, 869–875. https://doi.org/10.1016/j.procs.2024.03.074
  43. Mukherjee, S. (2018). Challenges to Indian micro small scale and medium enterprises in the era of globalization. Journal of Global Entrepreneurship Research, 8(1), 28. https://doi.org/10.1186/s40497-018-0115-5
  44. Mustafa, K., Hossain, M. B., Ahmad, F., Ejaz, F., Khan, H. G. A., & Dunay, A. (2023). Green human resource management practices to accomplish green competitive advantage: A moderated mediation model. Heliyon, 9(11), e21830. https://doi.org/10.1016/j.heliyon.2023.e21830
  45. Nag, A., & Mishra, S. (2023). Stakeholders’ perception and competitiveness of heritage towns: A systematic literature review. Tourism Management Perspectives, 48, 101156. https://doi.org/10.1016/j.tmp.2023.101156
  46. Nkansah, D., Gyimah, R., Sarpong, D. A.-A., & Annan, J. K. (2022). The Effect of Employee Engagement on Employee Performance in Ghana’s MSMEs Sector during Covid-19: The Moderating Role of Job Demands. ADRRI Journal (Multidisciplinary), 31(4(8) October-December), Article 4(8) October-December. https://doi.org/10.55058/adrrij.v31i4(8)
  47. Octasylva, A. R. P., Yuliati, L. N., Hartoyo, H., & Soehadi, A. W. (2022). Innovativeness as the Key to MSMEs’ Performances. Sustainability, 14(11), Article 11. https://doi.org/10.3390/su14116429
  48. Ogundipe, T. (2012). Investigating the dynamic capabilities and competitive advantage of South African SMEs. African Journal of Business Management, 6. https://doi.org/10.5897/AJBM11.1673
  49. Rahmawati, D., & Antoni, D. (2021). Faktor-faktor UMKM dalam Mengadopsi E-Market di Kabupaten Ogan Ilir. Jurnal Bisnis Dan Pemasaran Digital, 1(1), 13–31. http://penerbitgoodwood.com/index.php/JBPD/article/view/455
  50. Ramos Gutiérrez, B., Reina Quintero, A. M., Parody, L., & Gómez López, M. T. (2023). When business processes meet complex events in logistics: A systematic mapping study. Computers in Industry, 144, 103788. https://doi.org/10.1016/j.compind.2022.103788
  51. Rinaldi, F., Maarif, S., Thamrin, S., & Supriyadi, A. A. (2022). Role of Micro, Small, and Medium Enterprises (MSMEs) in Supporting National Defense from Economic Perspective. Journal of Positive School Psychology, 8914–8920. https://www.journalppw.com/index.php/jpsp/article/view/9706
  52. Ristyawan, M. R. (2020). An Integrated Artificial Intelligence and Resource Base View Model for Creating Competitive Advantage. GATR Journal of Business and Economics Review, 5(1), 28–37. https://doi.org/10.35609/jber.2020.5.1(4)
  53. Salvador, E., Simon, J.-P., & Benghozi, P.-J. (2019). Facing Disruption: The Cinema Value Chain in the Digital Age. International Journal of Arts Management, 22(1), 25–40. https://www.jstor.org/stable/45221736
  54. Shaikh, S. (2020). Challenges Faced by Women owned Micro, Small and Medium Enterprises in an Emerging Economy. International Journal Of Management, 11, 1503–1517. https://doi.org/10.34218/IJM.11.7.2020.135
  55. Sharma, P., Shah, J., & Patel, R. (2022). Artificial intelligence framework for MSME sectors with focus on design and manufacturing industries. International Conference on Additive Manufacturing and Advanced Materials (AM2), 62, 6962–6966. https://doi.org/10.1016/j.matpr.2021.12.360
  56. Siahaan, M. (2022). Dampak Pelaksanaan Tanggung Jawab Sosial terhadap Masyarakat, Lingkungan dan Pemerintah. Studi Akuntansi, Keuangan, Dan Manajemen, 1(2), 113–125. http://penerbitgoodwood.com/index.php/sakman/article/view/949
  57. Sigcha, E., Sucozhañay, D., Siguenza-Guzman, L., & Vanegas, P. (2024). Evaluating the social performance of Ecuadorian textile MSMEs using Social Organizational Life Cycle Assessment. Cleaner Environmental Systems, 12, 100176. https://doi.org/10.1016/j.cesys.2024.100176
  58. Sin, K. Y., Osman, A., Salahuddin, S. N., Abdullah, S., Lim, Y. J., & Sim, C. L. (2016). Relative Advantage and Competitive Pressure towards Implementation of E-commerce: Overview of Small and Medium Enterprises (SMEs). 7th International Economics & Business Management Conference (IEBMC 2015), 35, 434–443. https://doi.org/10.1016/S2212-5671(16)00054-X
  59. Syaifulloh, M. (2021). Strategi program technopreneurship dan marketing public relation terhadap pengembangan usaha mikro, kecil dan menengah (umkm). http://repository.umus.ac.id/handle/123456789/15
  60. Tarigan, Z. N. A. B., Dewi, F. N., & Pribadi, Y. (2022). Keberlangsungan usaha mikro, kecil, dan menengah di masa pandemi: Dukungan kebijakan pemerintah. Jurnal BPPK: Badan Pendidikan Dan Pelatihan Keuangan, 15(1), 12–23. https://jurnal.bppk.kemenkeu.go.id/jurnalbppk/article/view/666
  61. Tarihoran, A. D. B., Hubeis, M., Jahroh, S., & Zulbainarni, N. (2023). Market-based dynamic capabilities for MSMEs: Evidence from Indonesia’s ornamental fish industry. Journal of Open Innovation: Technology, Market, and Complexity, 9(3), 100123. https://doi.org/10.1016/j.joitmc.2023.100123
  62. Tejamaya, M., Puspoprodjo, W., Susetyo, H., & Modjo, R. (2021). An analysis of pivotal factors in the implementation of occupational health and safety management systems in micro, small and medium enterprises (MSMEs): Literature review. The 3rd International Nursing and Health Sciences Students and Health Care Professionals Conference (INHSP), 35, S348–S359. https://doi.org/10.1016/j.gaceta.2021.10.050
  63. van Eck, N. J., & Waltman, L. (2021). Manual de VOSviewer. Univeristeit Leiden, July.
  64. Vásquez, J., Aguirre, S., Puertas, E., Bruno, G., Priarone, P. C., & Settineri, L. (2021). A sustainability maturity model for micro, small and medium-sized enterprises (MSMEs) based on a data analytics evaluation approach. Journal of Cleaner Production, 311, 127692. https://doi.org/10.1016/j.jclepro.2021.127692
  65. Zafar, A., & Mustafa, S. (2017). SMEs and its role in economic and socio-economic development of Pakistan. International Journal of Academic Research in Accounting, Finance and Management Sciences, 6(4). https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3085425