Jurnal Pemberdayaan Ekonomi (JPE) adalah Jurnal bertaraf nasional yang diterbitkan oleh Penerbit Goodwood. Jurnal ini menerbitkan artikel hasil kegiatan pengabdian kepada masyarakat khususnya di bidang ekonomi dari dosen, mahasiswa serta praktisi di seluruh Indonesia. JPE diharapkan mampu menjadi wadah bagi artikel-artikel pengabdian berkualitas yang bertujuan untuk meningkatkan dan mengembangkan perekonomian masyarakat Indonesia dengan lebih optimal.
Published
2023-08-02
Articles
Ecopreneurship Berbasis Digital Marketing untuk Meningkatkan Pendapatan Ibu PKK Desa Gunung Pasir Jaya
Purpose: Ecopreneurship provides solutions to the problems of waste with the aim of creating new value-added products. Ecopreneurs see the environment as something that must be preserved and maintained so that they can generate income. And to expand market reach in business, digital marketing is needed.
Methodology: The method used is to develop awareness for PKK mothers regarding the value-added of waste with the target of 15 respondents in Gunung Pasir Jaya Village Lampung Timur. The presenters divided the training into two parts; first, a training on the introduction of ecopreneurship through creative waste management to create selling points; second, a training on Digital Marketing using the Google My Business Application.
Results: The result of the activity was that they made a mini sofa with eco-bricks. And they also introduce their business through Google My Business Application.
Conclusion: The contribution of this activity, is that PKK mothers at Gunung Pasir Jaya can be more creative because they have awareness, knowledge, and experience from waste management in their environment to become interesting products that have economic value. And they have the knowledge to expand their business through digital marketing using Google My Business.
Membangun Ketahanan Pangan Ternak Unggas melalui Budidaya Larva Maggot di Desa Binong Pamarayan Kabupaten Serang
Purpose: The increase in population has an impact on the increase in waste and becomes environmental pollution. Waste management often offered, so we initiated the productivity of waste management in a wise way, including cultivating the Black Soldier Fly (BSF) maggot fly.
Food security for livestock has become an important issue because food prices continue to skyrocket. Binong Village, Serang Regency, is a village assisted by Bina Bangsa University in processing organic waste for the cultivation of BSF maggot flies. Its advantages include being an alternative solution for processing vegetable/fruit waste naturally (does not contain chemicals) and reducing the burden of animal feed.
Methodology: The research method is through an active participation approach (Participatory Action Research), namely the involvement of researchers with local communities in order to develop groups of potential breeders.
Results: The results of BSF fly maggot cultivation have contributed to reducing the cost of animal feed production, and reducing food waste (vegetables/fruits) so that they can be developed into national livestock food security.
Pelatihan Tata Kelola Manajemen dan Digital Marketing bagi Kelompok Pengrajin Budi Sangkar
Purpose: The purpose of this service aims to increase sales of bird cages to the Budi Sangka craftsman group. The Budi Sangkar craftsmen group is a group of bird cage craftsmen who are located in Banjarsari Village, Ajibarang, Banyumas. This service is carried out by accompanying and training the Budi Sangkar craftsman group in terms of management, digital marketing, and advertising/promotion style to increase the sales of the craftsmen group during the Covid-19 pandemic.
Methodology: This service uses a methodology that is divided into 3 steps:1) team coordination with partners, 2) training and mentoring, and 3) monitoring and evaluation.
Result: The result of the services show that partner’s sales and profit increased by doing: 1) counseling on management, 2) training on making marketing plans, 3) training on managing good human resources so that motivation and performance increase, 4) training and digital marketing assistance through social media and e-commerce, 5) training on promotional diction or language style in marketing/advertising/promotion that is appropriate and appropriate for HR to improve speaking and writing skills in promoting their craft, 6) training and assistance in managing social media, 7) training and assistance in making promotional flyers so that improve the company's brand image.
Limitation: The limitation of this service has not been carried out continuously and requires continuity of mentoring activity.
Contribution: The contribution is increasing the partner’s sales and profits.
Pendampingan Peningkatan Brand Image Produk UMKM Takoyaki di Sidoarjo
Purpose: MSME Mr. Takoyaki is to encourage business actors to reveal their potential so that they are able to create and develop their business which is located at Jalan Kemantren Tulangan Sidoarjo.
Methodology: This research uses qualitative methods, which focus more on conducting in-depth understanding by examining problems specifically The MSMEs that we assist are MSME
Result: Mr. Takoyaki which is located at Jalan Kemantren Reinforcement, Sidoarjo. The results of Mr. Takoyaki's MSME assistance are improvements to product packaging, product labels, payment systems, and marketing. Efforts to develop MSMEs in Indonesia are one aspect that is of concern to the government in economic development. MSME mentoring by students is one of the community service activities, based on a survey conducted there are several problems that must be developed so that MSMEs can develop gradually, therefore MSME owners need to be equipped with knowledge and socialization about good digital marketing service activities. community service is part of the Tri Dharma of Higher Education, therefore it must be carried out both for each student and for the Implementation Team to carry out this service consisting of Management students at the Faculty of Economics, Nahdatul Ulama University.
Conclusions: The goals to be achieved in this activity are: Improving MSMEs Mr. Takoyaki Mr.s. Eni Rahmawati so that the payment system for Mr. Takoyaki is more updated, determining Google Maps so that consumers can find out where Mr. Takoyaki is, and is better known by consumers with a wider range.
Peningkatan Pemahaman Mahasiswa Jurusan Akuntansi Syariah tentang Penggunaan Pendekatan Etnometodologi
Purpose: The research departs from the problem of the need for more understanding of students majoring in Islamic accounting regarding the use of social theory (ethnomethodology) for the study of cultural accounting. This is reflected, among others, that there are still many students majoring in Sharia accounting who have yet to be able to complete their studies on time. This study aims to increase the understanding of students majoring in Islamic accounting about the ethnomethodology approach, especially the use of this approach in cultural accounting research.
Methodology: There are three methods in the implementation of the training. First, the presentation of ethnomethodology, which includes the definition of ethnomethodology, indexicality data analysis techniques, and reflexivity data analysis techniques, and giving examples of the use of ethnomethodology in everyday life. Second, giving examples of cultural accounting research using an ethnomethodology approach that has been published in nationally accredited journals, there are three examples of previous research provided, namely research published in Sinta journals. Third, training on the use of ethnomethodology for accounting research.
Results: Corrupt behavior among regional elites still occurs because The training results show an increase in the understanding of students majoring in Islamic accounting about the use of ethnomethodology for cultural accounting research. Furthermore, students have used this approach in cultural accounting research.
Conclusion: through this activity, it can be concluded that there is an increase in students' understanding of the use of an ethnomethodological approach to cultural accounting research
Pemberdayaan Kelompok Tani Hutan AOK melalui Budidaya Lebah Trigona SP dengan Inovasi Pemanfaatan Limbah Non B3 berupa Pipa PMK dan Plat Tangki
Purpose: This research aims to find out how to make Trigona Sp beehives using non-B3 solid waste in the form of used PMK pipes and tank plates and to see the savings and handling of household waste handled by Trigona Sp beehives made from PMK pipes. Apart from that, through this research we can also see the contribution of the KTH Aok group in utilizing household waste in the form of used cooking oil in the Dul village area as a natural pesticide.
Methodology: The method used in this research is a case study where direct observations are made of the innovations implemented at KTH Aok and will be explained using qualitative descriptive methods. This research will be carried out in the cultivation garden of the Community Empowerment Program run by PT Pertamina Patra Niaga Fuel Terminal Pangkal Balam "Aok Bee Farm" in Dul Village, Pangkalan Baru Regency, Bangka Belitung Islands Province.
Result: non-B3 solid waste in the form of PMK pipes and tank plates can be used as stands for Trigona Sp beehives which are sturdier and more resistant to unpredictable weather. To make it, simply cut the used PMK pipe and tank plate according to the specified size, then weld the cut pipe and plate to join the two parts together until it is finished and can be used as a tool for Trigona Sp bee nests. Through this tool, we can handle Non-B3 waste as well as household waste in the form of used cooking oil which is placed in a container in this tool which is useful for pesticides for pests that attack bee colonies.
Conclusion: By using this innovative Trigona Sp beehive holder, you can handle non-B3 solid waste in the form of used PMK pipes and tank plates by cutting and shaping them in such a way that it becomes a holder that can place Trigona Sp beehives.
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