Jurnal Pemberdayaan Ekonomi

Jurnal Pemberdayaan Ekonomi (JPE) adalah Jurnal bertaraf nasional yang diterbitkan oleh Penerbit Goodwood. Jurnal ini menerbitkan artikel hasil kegiatan pengabdian kepada masyarakat khususnya di bidang ekonomi dari dosen, mahasiswa serta praktisi di seluruh Indonesia. JPE diharapkan mampu menjadi wadah bagi artikel-artikel pengabdian berkualitas yang bertujuan untuk meningkatkan dan mengembangkan perekonomian masyarakat Indonesia dengan lebih optimal.

Current Issue

Jurnal Pemberdayaan Ekonomi (JPE) adalah Jurnal bertaraf nasional yang diterbitkan oleh Penerbit Goodwood. Jurnal ini menerbitkan artikel hasil kegiatan pengabdian kepada masyarakat khususnya di bidang ekonomi dari dosen, mahasiswa serta praktisi di seluruh Indonesia. JPE diharapkan mampu menjadi wadah bagi artikel-artikel pengabdian berkualitas yang bertujuan untuk meningkatkan dan mengembangkan perekonomian masyarakat Indonesia dengan lebih optimal.

Published
2024-02-01

Articles

Pelatihan desain Logo dan teknik Fotografi bagi pengusaha muda binaan YPSK Lampung untuk meningkatkan minat pembelian konsumen

Purpose: The contribution of this activity is that these young Entrepreneurs can be more creative in increasing product value. With creativity in the technique of making logos on packaging and photography products techniques, it is hoped that it will be able to increase consumer awareness and interest in buying these products so that they can increase sales. Methodology/approach: This community service activity is carried out through various stages, namely observations and interviews with target participants regarding the efforts that have been implemented and the obstacles faced as material or ideas for community service themes, then the service team offers solutions to the problems faced. Then the service team provided material related to making logos on packaging and photography techniques. Followed by the Coaching Clinic Method in the form of assistance in creating logos and product photography techniques. Results/findings: Based on the results of the logo work that has been created by the training participants, it can be seen that the participants have been able to master attractive packaging techniques by creating logos using color and typography. Also in terms of product photography techniques, participants have been able to master interesting product photography techniques, taking photos from good angles, good lighting techniques, and using supporting materials that support the quality of attractive product photography. Limitation: Through online marketing, the level of consumer awareness of these beverage products increases, thereby increasing sales levels. Contribution: The contribution of this activity is that after attending the training and coaching clinic, young Lampung entrepreneurs can be more creative in designing logos on packaging and making attractive photography so they can create attractive promotional designs through online marketing, namely WhatsApp, Instagram, and Facebook.

Meningkatkan Kepuasan Nasabah melalui Kualitas Pelayanan pada Koperasi Cipta Usaha Mandiri

Purpose: The purpose of this research is to review customer satisfaction at the Cipta Usaha Mandiri Cooperative. Methodology/approach: This research applies a qualitative case study method using service quality to measure customer satisfaction at the Cipta Usaha Mandiri Cooperative. Results/findings: The results of the research and discussion show that one of the indicators of service quality is responsiveness, the importance of employees' willingness and ability to help customers and respond to their requests, so employees must serve customers quickly so that customers feel satisfied and if they are satisfied, customers will return for more information. use the services of the Cipta Usaha Mandiri Cooperative. One indicator of service quality is reliability which refers to discipline, the importance of time discipline in working to increase customer satisfaction because it can have a positive impact on customer satisfaction. If employees are disciplined on time when billing customers, the customer will certainly be ready to prepare funds to pay the bill, so that the customer will feel satisfied with the services at the Cipta Usaha Mandiri Cooperative. Limitation: The limitations of this research were that the research time was 3 month and the number of respondents was 20, which was considered insufficient. Contribution: Its contribution is to increase customer satisfaction and increase customer members.

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