Peningkatan Kapasitas Pengelola Desa Wisata Sungai Langka dan Wiyono

Published: Oct 21, 2024

Abstract:

Purpose:The aim of this community service is to increase the capacity of the management of the Sungai Langka and Wiyono tourist villages. This goal-setting departs from the results of identifying and formulating the problems that have been found, namely: 1) the low ability of the community to prepare tourism packages based on local wisdom; 2) the low community ability to compile tourist guiding materials (storynomics); and 3) the low community ability to market tourism products in tourist villages..

Method: The method used is to conduct training in the form of 1) training on preparing wisdom-based tour packages; 2) training in compiling tourist guide materials (storynomics); and 3) digital marketing strategy training starting from websites, YouTube, Instagram, and brochures.

Result: This condition results in a low level of visits and a less-than-optimal tourism experience in the tourism village The results of this community service are: 1) the preparation of tour packages based on local wisdom, starting with identifying tourism components, preparing the itinerary, and calculating the price of the tour package; 2) the identification of a number of tourist guide materials (storynomics), namely the story of legenda gunung sukma hilang, kuburan tua, pertanian dan perkebunan desa, and sulam kain jelujur; and 3) the creation of digital marketing media, starting with websites, YouTube, Instagram, and brochures. The conclusion obtained is that the target of this community service has been achieved so that it can increase the capacity of managers to manage the Sungai Langka and Wiyono tourist villages.

Limitations: Often, limited funds and human resources hinder the implementation of capacity building programs optimally.

Contributions: Capacity building for managers can empower local communities through training and education, so that they are more skilled in managing tourism.

Keywords:
1. Tourism Village
2. Tour Packages
3. Marketing Strategy
4. storynomics Tour Guide
Authors:
1 . Eksa Ridwansyah
2 . Damara Saputra Siregar
3 . Enggar Dwi Cahyo
4 . Meyliana Astriyantika
5 . Budi Rahman
How to Cite
Ridwansyah, E., Siregar, D. S. ., Cahyo, E. D. ., Astriyantika, M. ., & Rahman, B. . (2024). Peningkatan Kapasitas Pengelola Desa Wisata Sungai Langka dan Wiyono . Jurnal Nusantara Mengabdi, 3(3), 103–113. https://doi.org/10.35912/jnm.v3i3.3319

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References

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  1. Damayanti, C. N., & Dunan, A. (2022). Strategi Komunikasi Pemasaran Pariwisata Melalui Instagram Di Era Pandemi Covid-19. Komunika: Jurnal Ilmu Komunikasi, 9(01), 48-62.
  2. Dewi, K., Angligan, I. G. K. H., & Mahardika, I. M. N. O. (2023). Strategi Meningkatkan Peran Media Sosial Dalam Membranding Destinasi Wisata Sebagai Media Pemasaran. Waisya: Jurnal Ekonomi Hindu, 2(1), 1-11.
  3. Edison, E., & Kartika, T. (2024). Pengembangan Storynomic Tourism dalam Upaya Meningkatkan Kualitas Pengalaman Wisatawan di Desa Wisata Ciburial. Jurnal Ilmiah Pariwisata, 29(2), 212-220.
  4. Irawan, E. (2023). Strategi Manajemen Pemasaran Destinasi Pariwisata Berkelanjutan: Suatu Kajian Literatur. Jurnal Manajemen Pariwisata dan Perhotelan, 1(2), 01-16.
  5. Kemenparekraf. (2021). Mengembangkan Potensi Wisata dengan Storynomics Tourism di Indonesia.
  6. Manafe, J. D., Setyorini, T., & Alang, Y. A. (2016). Pemasaran Pariwisata Melalui Strategi Promosi Objek Wisata Alam, Seni dan Budaya (Studi Kasus di Pulau Rote NTT). BISNIS: Jurnal Bisnis dan Manajemen Islam, 4(1), 101-123.
  7. Maulinda, S., & Riyanto, S. (2022). The influence of Youtube influencer (Youtuber) on a brand promoted through social media (Youtube). Manajemen Agribisnis: Jurnal Agribisnis, 22(1), 79-86.
  8. Nuriata. (2014). Perencanaan dan pelaksanaan perjalanan wisata.
  9. Sukmadewi, N. P. R., & Dane, N. (2021). Storynomics Tourism: Kualitas Wisata Desa Tenganan Pegringsingan. CULTOURE: Culture Tourism and Religion, 2(2), 194-203.
  10. Yoeti, O. A. (2006). Pengantar ilmu pariwisata