Pengembangan Ide Bisnis BUMDES dan UMKM di Desa Purworejo, Pesawaran, Lampung

https://doi.org/10.35912/jnm.v3i1.2621
Published: Nov 30, 2023

Abstract:

Purpose: To provide knowledge and advocate the Purworejo community for the importance of digital marketing and the availability of adequate facilities to implement it, helping to market their products online and develop their businesses to achieve maximum profit. Additionally, it aims to enable them to withstand market competition.

Methodology: The focus group discussion (FGD) approach was used to conduct FGDs with business stakeholders in Purworejo village to discuss, exchange ideas, and formulate better business development steps. Training and Mentoring are also implemented for business stakeholders in BUMDES and SMEs to enhance managerial and marketing skills.

Results: The research results indicate the success of educational activities in enhancing participants' knowledge and understanding of digital marketing and content. Although there is still room for improvement, this education has shown a positive impact on equipping participants with relevant skills and insights in the era of digital marketing and Industry 4.0 revolution.

Limitations: The limitation of this service lies in the participants' infrastructure, in which each participant is not proficient in using digital tools. Furthermore, this service's limitation is only focused on the conventional-to-digital transition process and content creation, without delving deeper into monitoring the development of targeted Micro, Small, and Medium Enterprises (MSMEs) and Village-Owned Enterprises (BUMDes). The hope for the future is to continuously enhance and optimize this educational program to support the development of participants in facing the challenges of an increasingly digital and competitive business world.

Contribution: This service is beneficial to the community, as it assists Micro, Small, and Medium Enterprises (UMKM) and Village-Owned Enterprises (BUMDes) in harnessing digital media in the region, unlocking its potential to enhance family income and boost the local economy.

Authors:
1 . Lidya Ayuni Putri
2 . Sri Suningsih
3 . Mirwan Karim
4 . Ernie Hendrawaty
View PDF
How to Cite
Putri, L. A., Suningsih, S., Karim, M., & Hendrawaty, E. (2023). Pengembangan Ide Bisnis BUMDES dan UMKM di Desa Purworejo, Pesawaran, Lampung. Jurnal Nusantara Mengabdi, 3(1), 21–30. https://doi.org/10.35912/jnm.v3i1.2621
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 3 No. 1 (2023): Oktober
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy, implementation and practice. Pearson UK.

    Dharma, F., Agustina, Y., Roslina, R. (2023). Pengembangan Usaha Bumdes Jejama Usaha melalui Tiktok, Literasi Keuangan, dan Program Kerja. Jurnal Pengabdian Kepada Masyarakat, 4(1), 47-54.

    Erik Mukti, Mieke Rahayu, Erik (2023) Pengembangan UMKM Keripik Pisang dan Peyek Kacang Berbasis Teknologi di Desa Purworejo Kecamatan Negeri Katon Kabupaten Pesawaran. Laporan PKPM thesis, IIB Darmajaya.

    Habib, Muhammad A. F. (2021). Kajian Teoritis Pemberdayaan Masyarakat dan Ekonomi Kreatif. Ar Rehla, 1(2).

    Hasan, H., Haliah, H, Fahdal, M, A. (2022). Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(1), 43-50.

    Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media marketing?. MIT Sloan Management Review, 52(1), 41-49.

    Kaur, H., & Soch, H. (2019). The Impact of Social Media Marketing on Consumer Buying Behavior. In Contemporary Issues in Social Media Marketing (pp. 1-20). IGI Global.

    Kurniawan, R., Noventy, N, N, R., Ciptawaty, U., Ambya, A., Wahyudi, H. (2022). Pendampingan Badan Usaha Milik Desa (BUMDes) Alam Sentosa Desa Kurungan Nyawa. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(2), 63-70.

    Laroche, M., Habibi, M. R., & Richard, M. O. (2019). To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 45, 1-8.

    Okazaki, S., & Taylor, C. R. (2020). The power of search engine visibility in influencing consumer behavior: Insights from online retailing. Journal of Business Research, 111, 99-109.

    Prasetyo, A & Kiki L. (2023). Konsep Program Pengabdian kepada Masyarakat Prodi Akademi Militer guna Meningkatkan Kesejahteraan Masyarakat. Jurnal Nagara Bhakti, 1(2).

    Rokhmah, Betty E. & Ismail Y. (2020). Tantangan, Kendala, dan Kesiapan Pemasaran Online UMKM di Desa Nglebak, Kecamatan Tawangmangu, Kabupaten Sukoharjo. Filantropi: Jurnal Manajemen Zakat dan Wakaf, 1(1).

    Ryan, D., & Jones, C. (2019). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.

    Setyowati, Endah et.al. (2023). Optimalisasi Usaha Mikro Kecil dan Menengah (UMKM) melalui Pelatihan Dasar Manajemen di Desa Duri Kecamatan Slahung Kabupaten Ponorogo. SEWAGATI, Jurnal Pengabdian Kepada Masyarakat, 8(1), DOI: https://doi.org/10.12962/j26139960.v8i1.806

    Sinta, v., Rifa’i, M, N., Priyono, S., Muksin, A. (2023). Sosialisasi Pemasaran Berbasis E-Commerce pada Home Industri di Desa Mergotentrem Kabupaten Oku Timur. Jurnal Pengabdian Kepada Masyarakat, 3(4), 247-255.

    Smith, R. (2019). Digital marketing strategies: an integrated approach to online marketing. Kogan Page Publishers.

    Sun, X., & Cao, J. (2020). Chatbots in customer service: A review and future research directions. Journal of Service Theory and Practice, 30(2), 215-238.

    Suyadi, Syahdanur, & Susie S. (2018). Analisis Pengembangan Usaha Mikro Kecil dan Menengah (UMKM)di Kabupaten Bengkalis-Riau. Jurnal Ekonomi KIAT, 29(1).

    Syahza, A. (2019). Dampak Nyata Pengabdian Perguruan Tinggi dalam Membangun Negeri. Unri Conference Series: Community Engagement, Vol 1.

    Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651.

    Vinatra, S. (2023). Peran Usaha Mikro, Kecil, dan Menengah (UMKM) dalam Kesejahteraan Perekonomian Negara dan Masyarakat. Jurnal Akuntan Publik, 1(3), hal 1-8, https://doi.org/10.59581/jap-widyakarya.v1i1.832

    Zahoor, N., Muhammad, S., & Abbas, Q. (2021). The impact of online reputation management on online purchase intention: A mediation role of online trust. Telematics and Informatics, 61, 101578.

  1. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy, implementation and practice. Pearson UK.
  2. Dharma, F., Agustina, Y., Roslina, R. (2023). Pengembangan Usaha Bumdes Jejama Usaha melalui Tiktok, Literasi Keuangan, dan Program Kerja. Jurnal Pengabdian Kepada Masyarakat, 4(1), 47-54.
  3. Erik Mukti, Mieke Rahayu, Erik (2023) Pengembangan UMKM Keripik Pisang dan Peyek Kacang Berbasis Teknologi di Desa Purworejo Kecamatan Negeri Katon Kabupaten Pesawaran. Laporan PKPM thesis, IIB Darmajaya.
  4. Habib, Muhammad A. F. (2021). Kajian Teoritis Pemberdayaan Masyarakat dan Ekonomi Kreatif. Ar Rehla, 1(2).
  5. Hasan, H., Haliah, H, Fahdal, M, A. (2022). Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(1), 43-50.
  6. Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media marketing?. MIT Sloan Management Review, 52(1), 41-49.
  7. Kaur, H., & Soch, H. (2019). The Impact of Social Media Marketing on Consumer Buying Behavior. In Contemporary Issues in Social Media Marketing (pp. 1-20). IGI Global.
  8. Kurniawan, R., Noventy, N, N, R., Ciptawaty, U., Ambya, A., Wahyudi, H. (2022). Pendampingan Badan Usaha Milik Desa (BUMDes) Alam Sentosa Desa Kurungan Nyawa. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(2), 63-70.
  9. Laroche, M., Habibi, M. R., & Richard, M. O. (2019). To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 45, 1-8.
  10. Okazaki, S., & Taylor, C. R. (2020). The power of search engine visibility in influencing consumer behavior: Insights from online retailing. Journal of Business Research, 111, 99-109.
  11. Prasetyo, A & Kiki L. (2023). Konsep Program Pengabdian kepada Masyarakat Prodi Akademi Militer guna Meningkatkan Kesejahteraan Masyarakat. Jurnal Nagara Bhakti, 1(2).
  12. Rokhmah, Betty E. & Ismail Y. (2020). Tantangan, Kendala, dan Kesiapan Pemasaran Online UMKM di Desa Nglebak, Kecamatan Tawangmangu, Kabupaten Sukoharjo. Filantropi: Jurnal Manajemen Zakat dan Wakaf, 1(1).
  13. Ryan, D., & Jones, C. (2019). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.
  14. Setyowati, Endah et.al. (2023). Optimalisasi Usaha Mikro Kecil dan Menengah (UMKM) melalui Pelatihan Dasar Manajemen di Desa Duri Kecamatan Slahung Kabupaten Ponorogo. SEWAGATI, Jurnal Pengabdian Kepada Masyarakat, 8(1), DOI: https://doi.org/10.12962/j26139960.v8i1.806
  15. Sinta, v., Rifa’i, M, N., Priyono, S., Muksin, A. (2023). Sosialisasi Pemasaran Berbasis E-Commerce pada Home Industri di Desa Mergotentrem Kabupaten Oku Timur. Jurnal Pengabdian Kepada Masyarakat, 3(4), 247-255.
  16. Smith, R. (2019). Digital marketing strategies: an integrated approach to online marketing. Kogan Page Publishers.
  17. Sun, X., & Cao, J. (2020). Chatbots in customer service: A review and future research directions. Journal of Service Theory and Practice, 30(2), 215-238.
  18. Suyadi, Syahdanur, & Susie S. (2018). Analisis Pengembangan Usaha Mikro Kecil dan Menengah (UMKM)di Kabupaten Bengkalis-Riau. Jurnal Ekonomi KIAT, 29(1).
  19. Syahza, A. (2019). Dampak Nyata Pengabdian Perguruan Tinggi dalam Membangun Negeri. Unri Conference Series: Community Engagement, Vol 1.
  20. Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651.
  21. Vinatra, S. (2023). Peran Usaha Mikro, Kecil, dan Menengah (UMKM) dalam Kesejahteraan Perekonomian Negara dan Masyarakat. Jurnal Akuntan Publik, 1(3), hal 1-8, https://doi.org/10.59581/jap-widyakarya.v1i1.832
  22. Zahoor, N., Muhammad, S., & Abbas, Q. (2021). The impact of online reputation management on online purchase intention: A mediation role of online trust. Telematics and Informatics, 61, 101578.