Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z

https://doi.org/10.35912/jbpd.v1i1.453
Published: Jul 1, 2021

Abstract:

Purpose: This study aims to analyze the impact of the canvas model business concept on Generation Z micro-entrepreneurs.

Research Methodology: The research methodology used in this study is a descriptive survey to describe and explain how BMC is applied to generation Z micro-entrepreneurs. The data for this study came from informants who are Generation Z online business entrepreneurs. The data collection techniques are questionnaire-based.

Results: The research results indicate that the application of the business model canvas to micro-entrepreneurs in Generation Z is 83 percent, which indicates a favorable response from the respondents.

Limitations: The study's limitations or weaknesses stem from the research process; the researcher recognizes that a study must contain a deficiency and a great deal of weakness. One of them is in terms of the number of respondents who are only ten people in Generation Z micro-enterprises, which is, of course, insufficient to describe the actual situation.

Contribution: The purpose of this research is to develop a business strategy applicable to online micro-businesses by mapping the BMC's nine elements. It is anticipated that this research will increase revenue from product sales and broaden the market for Generation Z micro-entrepreneurs.

Keywords:
1. Business Model Canvas
2. Micro business
3. Generation Z
Authors:
1 . Ericha Tiara Hutamy
2 . Adelia Marham
3 . Andi Naila Quin Azisah Alisyahbana
4 . Nur Arisah
5 . Muhammad Hasan
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How to Cite
Hutamy, E. T., Marham, A., Alisyahbana, A. N. Q. A., Arisah, N., & Hasan, M. (2021). Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z . Jurnal Bisnis Dan Pemasaran Digital, 1(1), 1–11. https://doi.org/10.35912/jbpd.v1i1.453
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Vol. 1 No. 1 (2021): Juli
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References

    Business Insider. (2019). Generation Z: Latest Characteristics, Research, and Facts. Retrieved December 22, 2019, from https://www.businessinsider.com/generation-z?IR=T

    Dhewanto dkk. 2015. Manajemen Inovasi Untuk Usaha Kecil dan Mikro. Alfabeta. Bandung.

    Herawati, N., Lindriati, T., & Suryaningrat, I. B. (2019). Penerapan bisnis model kanvas dalam penentuan rencana manajemen usaha kedelai edamame goreng. Jurnal Agroteknologi, 13(01), 42–51.

    Hidayat, M. T. (2018). Penerapan Business Model Canvas Sebagai Alternatif Strategi Pengembangan Bisnis Pada Umkm Home Industri Kerajinan Gerabah Erri Art.

    Ilyas, R. (2018). Manajemen Permodalan Bank Syariah. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 5(2), 323. https://doi.org/10.21043/bisnis.v5i2.3017

    Lestari, R. (2013) ‘Perbankan Syariah Sebagai Daya Pendorong Usaha Mikro Kecil Menengah di Indonesia’, Sustainable Competitive Advantage (SCA), 3(1), pp. 1–11.

    Mahdi, A. F. and Baga, L. M. (2018) ‘Business Model Canvas Perusahaan Pengolah Rumput Laut’, in Forum Agribisnis, pp. 1–16.

    Powers, A. (2018). Why Gen-Z Talent Is More Likely To Pursue Entrepreneurship. Retrieved December 22, 2019, from https://www.forbes.com/sites/annapowers/2018/07/31/why-gen-z-talent-is-more-likely-to-pursue-entrepreneurship/#69492b667822

    Priyono, F. (2015). Analisa Penerapan Business Model Canvas Pada Toko Moi Collection. Agora, 3(2), 358-363.

    Purnomo, A., Asitah, N., Rosyidah, E., Septianto, A., Daryanti, M. D., & Firdaus, M. (2019). Generasi Z sebagai Generasi Wirausaha.

    Rainaldo M., Wibawa, B.M., Rahmawati, Y. 2017. Analisis business model canvas pada operator jasa online ride-sharing (Studi kasus Uber di Indonesia). Jurnal Sains dan Seni ITS, 6 (2): 235-239.

    Rastryana, U. (2021). Analisis Swot Dan Bisnis Model Canvas dalam Pembukaan UMKM Pada Masa Pandemi Covid 19. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(1), 1046-1055.

    Sambayu, G. Y. (2017). Penerapan Bussines Model Canvas Sebagai Strategi Usaha Bisnis Pada Usaha Bidang Kuliner (Studi Kasus Warung Lesehan Mulya Metro).

    Solihah, E., Hubeis, A. V. S., & Maulana, A. (2014). Analisis model bisnis pada KNM fish farm dengan pendekatan business model canvas (BMC). Jurnal Sosial Ekonomi Kelautan dan Perikanan, 9(2).

    Swasty, W. (2015) ‘Business model innovation for small medium enterprises’, The Winners, 16(2), pp. 85–95.

    Venkatesh, J. and Kumari, R. L. (2015) ‘Role of Marketing Strategies in the Context of MSME Sector’, International Journal of Research in Finance and Marketing, 5(8), pp. 1–6.

  1. Business Insider. (2019). Generation Z: Latest Characteristics, Research, and Facts. Retrieved December 22, 2019, from https://www.businessinsider.com/generation-z?IR=T
  2. Dhewanto dkk. 2015. Manajemen Inovasi Untuk Usaha Kecil dan Mikro. Alfabeta. Bandung.
  3. Herawati, N., Lindriati, T., & Suryaningrat, I. B. (2019). Penerapan bisnis model kanvas dalam penentuan rencana manajemen usaha kedelai edamame goreng. Jurnal Agroteknologi, 13(01), 42–51.
  4. Hidayat, M. T. (2018). Penerapan Business Model Canvas Sebagai Alternatif Strategi Pengembangan Bisnis Pada Umkm Home Industri Kerajinan Gerabah Erri Art.
  5. Ilyas, R. (2018). Manajemen Permodalan Bank Syariah. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 5(2), 323. https://doi.org/10.21043/bisnis.v5i2.3017
  6. Lestari, R. (2013) ‘Perbankan Syariah Sebagai Daya Pendorong Usaha Mikro Kecil Menengah di Indonesia’, Sustainable Competitive Advantage (SCA), 3(1), pp. 1–11.
  7. Mahdi, A. F. and Baga, L. M. (2018) ‘Business Model Canvas Perusahaan Pengolah Rumput Laut’, in Forum Agribisnis, pp. 1–16.
  8. Powers, A. (2018). Why Gen-Z Talent Is More Likely To Pursue Entrepreneurship. Retrieved December 22, 2019, from https://www.forbes.com/sites/annapowers/2018/07/31/why-gen-z-talent-is-more-likely-to-pursue-entrepreneurship/#69492b667822
  9. Priyono, F. (2015). Analisa Penerapan Business Model Canvas Pada Toko Moi Collection. Agora, 3(2), 358-363.
  10. Purnomo, A., Asitah, N., Rosyidah, E., Septianto, A., Daryanti, M. D., & Firdaus, M. (2019). Generasi Z sebagai Generasi Wirausaha.
  11. Rainaldo M., Wibawa, B.M., Rahmawati, Y. 2017. Analisis business model canvas pada operator jasa online ride-sharing (Studi kasus Uber di Indonesia). Jurnal Sains dan Seni ITS, 6 (2): 235-239.
  12. Rastryana, U. (2021). Analisis Swot Dan Bisnis Model Canvas dalam Pembukaan UMKM Pada Masa Pandemi Covid 19. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(1), 1046-1055.
  13. Sambayu, G. Y. (2017). Penerapan Bussines Model Canvas Sebagai Strategi Usaha Bisnis Pada Usaha Bidang Kuliner (Studi Kasus Warung Lesehan Mulya Metro).
  14. Solihah, E., Hubeis, A. V. S., & Maulana, A. (2014). Analisis model bisnis pada KNM fish farm dengan pendekatan business model canvas (BMC). Jurnal Sosial Ekonomi Kelautan dan Perikanan, 9(2).
  15. Swasty, W. (2015) ‘Business model innovation for small medium enterprises’, The Winners, 16(2), pp. 85–95.
  16. Venkatesh, J. and Kumari, R. L. (2015) ‘Role of Marketing Strategies in the Context of MSME Sector’, International Journal of Research in Finance and Marketing, 5(8), pp. 1–6.