Frequency Migration Challenges and Strategic Decisions-Making in Broadband Wireless Access Networks

https://doi.org/10.35912/jbpd.v3i1.4502
Published: Jul 10, 2023

Abstract:

Purpose: The impetus for this study lies in the pressing need for telecommunication companies to adapt to the rapidly evolving technological landscape and regulatory environment to maintain competitiveness and meet increasing consumer demands.

Method: This study conducted a comprehensive analysis using SWOT analysis, Qualitative Data Analysis, and the Analytical Hierarchy Process (AHP) to determine the best course of action. Results: This study navigates through the initial stages of identifying the strategic, operational, and financial implications of PT. XYZ Frequency Migration. It delves into the background of Broadband Wireless Access (BWA) technology, the significance of the 3.3 GHz and 10 GHz bands in telecommunications, and the broader context of industry trends necessitating this shift. Methodologically, this research integrates SWOT, stakeholder, qualitative data analysis (QDA), and the Analytical Hierarchy Process (AHP) to provide a holistic understanding of the complexities of migration.

Conclusions: The migration of PT. XYZ from the 3.3 GHz to the 10 GHz band represents a strategic move to enhance broadband capacity, service quality, and market competitiveness. Through a holistic evaluation using SWOT, stakeholder input, qualitative data, and the Analytical Hierarchy Process (AHP), the initiative is shown to be both viable and forward-looking despite its complexity. Success hinges on PT. XYZ's ability to synchronize technological upgrades with regulatory compliance, financial prudence, and stakeholder engagement.

Limitations: This study is limited by its reliance on qualitative assessments and structured decision-making tools that may not fully capture dynamic market or regulatory shifts. Additionally, the scope did not include real-time performance data post-migration, which could further validate the strategic assumptions.

Contributions: This study contributes to the academic and practical understanding of network migration within the telecommunications sector, offering nuanced insights into the complexities of transitioning to higher frequency bands.

Keywords:
1. Analytical Hierarchy Process
2. Network Migration
3. Regulatory Compliance
4. Spectrum Frequency Transition
5. Telecommunications Technology
Authors:
1 . Maman Sulaeman
2 . Meditya Wasesa
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Sulaeman, M. ., & Wasesa, M. . (2023). Frequency Migration Challenges and Strategic Decisions-Making in Broadband Wireless Access Networks. Jurnal Bisnis Dan Pemasaran Digital, 3(1), 77–90. https://doi.org/10.35912/jbpd.v3i1.4502
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Vol. 3 No. 1 (2023): Juli
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References

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    Wahyuningtias, D., & Chung, D. (2022). Analysis of Strengths, Weaknesses, Opportunities, Threats (SWOT) on Business Development (Case Study on Nyokap Pempek). Jurnal Industri Pariwisata, 5(1), 1-16. doi:https://doi.org/10.36441/pariwisata.v5i1.982

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  4. Bernroider, E. (2002). Factors in SWOT Analysis Applied to Micro, Small-to-Medium, and Large Software Enterprises:: an Austrian Study. European Management Journal, 20(5), 562-573. doi:https://doi.org/10.1016/S0263-2373(02)00095-6
  5. Cooper, O. (2017). The Magic of the Analytic Hierarchy Process (AHP). International Journal of the Analytic Hierarchy Process, 9(3), 372-379. doi:https://doi.org/10.13033/ijahp.v9i3.519
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  7. Fahmi, M. A., Kostini, N., Barqin, G. A., & Juliandri, I. R. (2023). Analisis Green Marketing Terhadap Eco-Friendly Product pada Convenience Store Menggunakan Metode SWOT. Jurnal Kewirausahaan, Akuntansi dan Manajemen TRI BISNIS, 5(2), 109-123. doi:https://doi.org/10.59806/tribisnis.v5i2.278
  8. Fountzoula, C., & Aravossis, K. (2021). Analytic Hierarchy Process and Its Applications in the Public Sector: A Review. Academy of Accounting and Financial Studies Journal, 25(6), 1-15.
  9. Habibillah, R., & Hadjri, M. I. (2023). Pengaruh Perkembangan Teknologi di Era Digital bagi Pengembangan Sumber Daya Manusia di Daerah Tertinggal di Indonesia. Jurnal Bisnis dan Pemasaran Digital, 2(2), 115-125. doi:https://doi.org/10.35912/jbpd.v2i2.2600
  10. Irawan, C. R. (2024). SWOT Analysis as a Company Strategy for Business Competition. Siber Journal of Transportation and Logistics, 1(4), 164-171. doi:https://doi.org/10.38035/sjtl.v1i4.158
  11. Kumar, S., & Praveena. (2023). SWOT Analysis. International Journal of Advanced Research (IJAR), 11(9), 744-748. doi:https://dx.doi.org/10.21474/IJAR01/17584
  12. Lim, A. L. (2020). Analisis SWOT dalam Menentukan Posisi Kompetitif (Studi Kasus PT Wahana Prima Anugerah di Pontianak). MABIS, 11(2), 95-106.
  13. Mashuri, & Nurjannah, D. (2020). Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing (Studi pada PT. Bank Riau Kepri Unit Usaha Syariah Pekanbaru). JPS (Jurnal Perbankan Syariah), 1(1), 97-112. doi:https://doi.org/10.46367/jps.v1i1.205
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  17. Putra, I. G. N. A. B. (2017). Analisis SWOT Sebagai Strategi Meningkatkan Keunggulan pada UD. Kacang Sari di Desa Tamblang. Jurnal Pendidikan Ekonomi Undiksha, 9(2), 397-406. doi:https://doi.org/10.23887/jjpe.v9i2.20106
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