Penerapan Digital Marketing sebagai Media Pemasaran Global Guna Meningkatkan Penjualan Kain Tenun Gringsing Desa Tenganan Pegringsingan Bali

https://doi.org/10.35912/jbpd.v2i2.2566
Published: Nov 29, 2023

Abstract:

Purpose: To analyze the affect of digital marketing strategies on increasing sales of Gringsing weaving products and the obstacles faced by business actors in implementing digital marketing are also identified so that the implementation of the strategy can run optimally.

Method: The research methodology used was descriptive with a qualitative approach. The type of data used primary data from which researchers collected data through interviews.

Result: The results of the discussion is that the attempt of applicating digital marketing has apositive impact on the sales of Gringsing weaving products. Digital marketing strategies, including the use of social media, online stores, and creative content, can increase brand visibility, reach global markets, and attract consumers. However, Gringsing weaving business actors need to overcome several obstacles, including lack of knowledge and skills in managing digital platforms, and limited human resources.

Contribution: over all this research was in strengthen the brand image of Gringsing Weave in Bali.

Limiation: The limitation of this research is focus on digital marketing, need more deep research with regard to digital marketing.

Keywords:
1. strategy digital marketing
2. increasing sales
3. Gringsing weave
Authors:
1 . Kadek Sitha Ananda Laura Pratiwi
2 . Ni Luh Putu Agustini Karta
3 . Ni Wayan Sovya Ramanita
4 . Ni Putu Nanda Aprilia
5 . Rani Kusumo Wardani
View PDF
How to Cite
Pratiwi, K. S. A. L. ., Luh Putu Agustini Karta, N. ., Ramanita, N. W. S. ., Aprilia, N. P. N. ., & Wardani, R. K. . (2023). Penerapan Digital Marketing sebagai Media Pemasaran Global Guna Meningkatkan Penjualan Kain Tenun Gringsing Desa Tenganan Pegringsingan Bali. Jurnal Bisnis Dan Pemasaran Digital, 2(2), 105–113. https://doi.org/10.35912/jbpd.v2i2.2566
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 2 No. 2 (2023): Januari
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Aaker, A. D., & Biel, A. L. (2009). Brand Equity and Advertising: Advertising Role in Building Strong Brand. Hillsdale: Lawrence Erlbaum Associates.

    Aprilia, R., Wibowo, P., & Sitorus, O. F. (2022). Implementation Of Digital Marketing In Maintaining MSMEs During The Covid-19 Pandemic Penerapan Digital Marketing Dalam Mempertahankan UMKM Di Masa Pandemi. 3(July), 2283–2291.

    Arianty, N., & Andira, A., (2021). Pengaruh Brand Image dan Brand awareness Terhadap Keputusan Pembelian. Maneggio?: Jurnal Ilmiah Magister Manajemen, 4(1), 39-50. doi: 10.30596/maneggio.v4i1.6766

    Bång, Andreas dan Joy Hell. (2015). Digital Marketing Strategy: Social Media and its Contribution to Competitiveness. Tesis, Linnaeus University. Diunduh dari http://www.diva-portal.org/smash/get/diva2:824959/FULLTEXT01.pdf

    Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. BOOK, Pearson UK

    Oktaria, E, T; Hermansyah. 2023. Pengaruh Sistem Pembayaran Digital terhadap Efektivitas dan Efisiensi Penjualan di PTSumber Alfariya Trijaya Tbk(The Influence of Digital Payment Systems on Sales Effectiveness and Efficiency at PT Sumber Alfariya Trijaya Tbk). Jurnal Akuntansi, Keuangan, dan Manajemen(JAKMAN)ISSN 2716-0807, Vol 4, No4, 2023, 313-325

    Gunawan, C., & Septianie, I. (2021). The Effect of Trust and Risk Perceptions Using E- Commerce on Consumer Purchase Intentions. Journal of Economics and ..., 1(2), 239– 247. http://jecombi.seaninstitute.org/index.php/JECOMBI/article/view/33

    Handayani, D. (2010). The Official MIM Academy Coursebook Brand Operation. Jakarta: Esensi Erlangga Group.

    Karta, N. L. P. A; Widiastini, N. M. A; Wiles, E; Sutapa, I K. 2021. The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali. JURNAL KAJIAN BALI Journal of Bali Studies, Volume 11, Nomor 02, Oktober 2021. Page: 369 – 386 http://ojs.unud.ac.id/index.php/kajianbali

    Makur, B; Karta, N.L.P.A; Oktaviani, L. 2022. Pengaruh Electronic Word of Mouth terhadap Kepercayaan dan Keputusan Pembelian pada Aplikasi Shopee Mahasiswa Universitas Triatma Mulya. Jurnal Bisnis dan Pemasaran Digital (JBPD)

    ISSN 2798-3293, Vol 2, No 1, 2022, 25-38 https://doi.org/10.35912/jbpd.v2i1.2255

    Mustika, M. (2019). Penerapan Teknologi Digital marketing Untuk Meningkatkan Strategi Pemasaran Snack Tiwul. JSAI (Journal Scientific and Applied Informatics), 2(2), 165–171. doi: 10.36085/jsai.v2i2.352

    Nusantara, Cyptaning Ajie. (2021). Strategi Digital marketing Untuk Meningkatkan Penjualan Bisnis Online Melalui Aplikasi Tiktok Tugas EAS Technonopreneurship Digital Content (A). Diunduh dari http://repository.untag-sby.ac.id/7423/

    Prasetyo, B; Azura, A.N. 2023. Pengaruh Terpaan Ads Instagram dan Harga terhadap Keputusan Pembelian Produk Nitro Ventura (The Effect of Instagram Ads Exposure and Price on the Purchase Decision of Nitro Ventura Products. Jurnal Akuntansi, Keuangan,dan Manajemen(JAKMAN)ISSN 2716-0807, Vol 4, No4, 2023, 327-336

    Rachmawati, Fitri. (2018). Penerapan Digial Marketing Sebagai Strategi Komunikasi Pemasaran Terpadu Produk Usaha Kecil dan Menengah (UKM) Pahlwan Ekonomi Surabaya. Skripsi, Universitas Islam Negeri Sunan Ampel Surabaya. Diunduh dari http://digilib.uinsby.ac.id/26290/

    Rahadi, Dedi Rianto dan Zanial. (2017). Sosial Media Marketing Dalam Mewujudkan E-Marketing. Journal Marketing, 8(2) 71-78. Diunduh dari http://seminar.ilkom.unsri.ac.id/index.php/kntia/article/viewFile/1179/560

    Zhu, G., & Gao, X. (2019). Precision retail marketing strategy based on digital marketing model. Science Journal of Business and Management, 7(1), 33–37. doi: 10.11648/j.sjbm.20190701

  1. Aaker, A. D., & Biel, A. L. (2009). Brand Equity and Advertising: Advertising Role in Building Strong Brand. Hillsdale: Lawrence Erlbaum Associates.
  2. Aprilia, R., Wibowo, P., & Sitorus, O. F. (2022). Implementation Of Digital Marketing In Maintaining MSMEs During The Covid-19 Pandemic Penerapan Digital Marketing Dalam Mempertahankan UMKM Di Masa Pandemi. 3(July), 2283–2291.
  3. Arianty, N., & Andira, A., (2021). Pengaruh Brand Image dan Brand awareness Terhadap Keputusan Pembelian. Maneggio?: Jurnal Ilmiah Magister Manajemen, 4(1), 39-50. doi: 10.30596/maneggio.v4i1.6766
  4. Bång, Andreas dan Joy Hell. (2015). Digital Marketing Strategy: Social Media and its Contribution to Competitiveness. Tesis, Linnaeus University. Diunduh dari http://www.diva-portal.org/smash/get/diva2:824959/FULLTEXT01.pdf
  5. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. BOOK, Pearson UK
  6. Oktaria, E, T; Hermansyah. 2023. Pengaruh Sistem Pembayaran Digital terhadap Efektivitas dan Efisiensi Penjualan di PTSumber Alfariya Trijaya Tbk(The Influence of Digital Payment Systems on Sales Effectiveness and Efficiency at PT Sumber Alfariya Trijaya Tbk). Jurnal Akuntansi, Keuangan, dan Manajemen(JAKMAN)ISSN 2716-0807, Vol 4, No4, 2023, 313-325
  7. Gunawan, C., & Septianie, I. (2021). The Effect of Trust and Risk Perceptions Using E- Commerce on Consumer Purchase Intentions. Journal of Economics and ..., 1(2), 239– 247. http://jecombi.seaninstitute.org/index.php/JECOMBI/article/view/33
  8. Handayani, D. (2010). The Official MIM Academy Coursebook Brand Operation. Jakarta: Esensi Erlangga Group.
  9. Karta, N. L. P. A; Widiastini, N. M. A; Wiles, E; Sutapa, I K. 2021. The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali. JURNAL KAJIAN BALI Journal of Bali Studies, Volume 11, Nomor 02, Oktober 2021. Page: 369 – 386 http://ojs.unud.ac.id/index.php/kajianbali
  10. Makur, B; Karta, N.L.P.A; Oktaviani, L. 2022. Pengaruh Electronic Word of Mouth terhadap Kepercayaan dan Keputusan Pembelian pada Aplikasi Shopee Mahasiswa Universitas Triatma Mulya. Jurnal Bisnis dan Pemasaran Digital (JBPD)
  11. ISSN 2798-3293, Vol 2, No 1, 2022, 25-38 https://doi.org/10.35912/jbpd.v2i1.2255
  12. Mustika, M. (2019). Penerapan Teknologi Digital marketing Untuk Meningkatkan Strategi Pemasaran Snack Tiwul. JSAI (Journal Scientific and Applied Informatics), 2(2), 165–171. doi: 10.36085/jsai.v2i2.352
  13. Nusantara, Cyptaning Ajie. (2021). Strategi Digital marketing Untuk Meningkatkan Penjualan Bisnis Online Melalui Aplikasi Tiktok Tugas EAS Technonopreneurship Digital Content (A). Diunduh dari http://repository.untag-sby.ac.id/7423/
  14. Prasetyo, B; Azura, A.N. 2023. Pengaruh Terpaan Ads Instagram dan Harga terhadap Keputusan Pembelian Produk Nitro Ventura (The Effect of Instagram Ads Exposure and Price on the Purchase Decision of Nitro Ventura Products. Jurnal Akuntansi, Keuangan,dan Manajemen(JAKMAN)ISSN 2716-0807, Vol 4, No4, 2023, 327-336
  15. Rachmawati, Fitri. (2018). Penerapan Digial Marketing Sebagai Strategi Komunikasi Pemasaran Terpadu Produk Usaha Kecil dan Menengah (UKM) Pahlwan Ekonomi Surabaya. Skripsi, Universitas Islam Negeri Sunan Ampel Surabaya. Diunduh dari http://digilib.uinsby.ac.id/26290/
  16. Rahadi, Dedi Rianto dan Zanial. (2017). Sosial Media Marketing Dalam Mewujudkan E-Marketing. Journal Marketing, 8(2) 71-78. Diunduh dari http://seminar.ilkom.unsri.ac.id/index.php/kntia/article/viewFile/1179/560
  17. Zhu, G., & Gao, X. (2019). Precision retail marketing strategy based on digital marketing model. Science Journal of Business and Management, 7(1), 33–37. doi: 10.11648/j.sjbm.20190701