Pengaruh Harga, Promosi, dan Kualitas Pelayanan terhadap Minat Belanja Konsumen di Matahari Departement Store

Published: Mar 6, 2023

Abstract:

Purpose: The purpose of this study is to find out the effect of price on consumer spending interest at Matahari Department store, totaling 70 respondents. While the determination technique by purvosive sampling.

Methodology: The sources of data in this study are primary data and secondary data. Where the primary data from observations and questionnaires. While secondary data can be from data that has been documented. While the analysis technique used is multiple regression analysis.

Results: The results of multiple regression analysis are Y = 27,597 + 0,284 + 0,431 + 0,291 + e which shows that price, promotion and division of labor have a positive and significant effect on consumer interest. While the results of the test (t) or partial test indicate that the price (0.089) is smaller than that of alpha 5% (0.05) or tcount = 1.725 > ttable 1.66792, it can be concluded that H1 is accepted which means that there is an effect of X1 price on Y. Promotion variable (0.004) is smaller than alpha 5% (0.05) or tcount = 3.004 > ttable 1.66792, it can be concluded that H2 is accepted which means there is an effect of X2's promotion on Y. As well as service quality variable (0.000) is smaller than alpha 5% (0.05) or tcount = 3.694 > ttable 1.66792, it can be concluded that H3 is accepted which means that there is an effect of the price of X3 on Y. The results of the regression test in this study, it is known that the significance value is 0.000. Where it is required that the significance value of F is less than 5% (0.05) or the value of Fcount = 20.526 > Ftable 2.74, which means that there is an effect of price, promotion and service quality variables (X1, X2, X3) simultaneously (together) on consumer interest in PT Matahari Department Store, Tbk.

Keywords:
1. Effect of Price
2. Promotion
3. Service Quality on Consumer Shopping Interest
Authors:
1 . Muhammad Tammy Ikbal Rumengan
2 . Muhammad Tommy Arby Rumengan
3 . Adnan Suhardis
4 . Khairul Riza
How to Cite
Rumengan, M. T. I. ., Rumengan, M. T. A. ., Suhardis, A. ., & Riza, K. . (2023). Pengaruh Harga, Promosi, dan Kualitas Pelayanan terhadap Minat Belanja Konsumen di Matahari Departement Store . Jurnal Bisnis Dan Pemasaran Digital, 1(2), 89–97. https://doi.org/10.35912/jbpd.v1i2.1934

Downloads

Download data is not yet available.
Issue & Section
References

    Abdurrahman, N. H. (2015). Manajemen Strategi Pemasaran, Bandung: CV. Pustaka Setia.

    Almaida, A., & Saputra, D. H. (2021). Pengaruh Manfaat Utilitarian dan Manfaat Hedonis serta Status Sosial terhadap Keputusan Perpindahan Merek dari Televisi Kabel ke Netflix. Jurnal Bisnis dan Pemasaran Digital, 1(1), 49-59. doi:10.35912/jbpd.v1i1.280

    Amstrong, G., Philip, K., & Pemasaran, D.-d. (2012). Jilid 1. Alih Bahasa Alexander Sindoro dan Benyamin Molan,(Jakarta, Prenhalindo, 2002), hal, 153.

    Dion, D. S. s., Emilisa, N., & Citra, F. L. (2022). Pengaruh Knowledge Hiding, Psychological Distress, Psychological Stress terhadap Job Performance Pegawai RSJ. Studi Ilmu Manajemen Dan Organisasi, 3(2), 287-301. doi:10.35912/simo.v3i2.1296

    Faizah, N. R., Suryoko, S., & Saryadi, S. (2013). Pengaruh harga, kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan restoran o-mamamia steak and ice cream cabang jati semarang. Jurnal Ilmu Administrasi Bisnis, 2(2).

    Faizin, I. (2017). Strategi pemasaran jasa pendidikan dalam meningkatkan nilai jual madrasah. Madaniyah, 7(2), 261-283.

    Hafiza Tri, M., Veny, P., & Puspa, R. (2021). Pemanfaatan Teknologi Informasi dan Manajemen Perubahan Organisasi dalam Mendukung Bisnis Berkelanjutan Pasca Covid-19 pada UMKM di Kota Bengkulu. Jurnal Bisnis dan Pemasaran Digital, 1(1), 33-41. doi:10.35912/jbpd.v1i1.450

    Husein, U. (2014). Manajemen Riset Pemasaran dan Perilaku Konsumen. Jakarta: PT. Gramedia Pustaka.

    Jahja, Y. (2011). Psikologi Perkembangan Jakarta: PT. Kencana Prenadamedia Group.

    Riduwan, M. (2007). Skala pengukuran variabel-variabel penelitian. Alf. Bandung.

    Sugiyono, S. (2013). Metode Penelitian Bisnis. Bandung: Alfabeta.

    Syari'ah, M. N. P. (1995). Abdullah, Thamrin dan Francis Tantri, Managemen Pemasaran, Jakarta: PT Raja Grfindo, 2012. Marketing Science, 23, 9.

    Tjiptono, F. (2011). Pemasaran Jasa. Malang: Bayumedia.

  1. Abdurrahman, N. H. (2015). Manajemen Strategi Pemasaran, Bandung: CV. Pustaka Setia.
  2. Almaida, A., & Saputra, D. H. (2021). Pengaruh Manfaat Utilitarian dan Manfaat Hedonis serta Status Sosial terhadap Keputusan Perpindahan Merek dari Televisi Kabel ke Netflix. Jurnal Bisnis dan Pemasaran Digital, 1(1), 49-59. doi:10.35912/jbpd.v1i1.280
  3. Amstrong, G., Philip, K., & Pemasaran, D.-d. (2012). Jilid 1. Alih Bahasa Alexander Sindoro dan Benyamin Molan,(Jakarta, Prenhalindo, 2002), hal, 153.
  4. Dion, D. S. s., Emilisa, N., & Citra, F. L. (2022). Pengaruh Knowledge Hiding, Psychological Distress, Psychological Stress terhadap Job Performance Pegawai RSJ. Studi Ilmu Manajemen Dan Organisasi, 3(2), 287-301. doi:10.35912/simo.v3i2.1296
  5. Faizah, N. R., Suryoko, S., & Saryadi, S. (2013). Pengaruh harga, kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan restoran o-mamamia steak and ice cream cabang jati semarang. Jurnal Ilmu Administrasi Bisnis, 2(2).
  6. Faizin, I. (2017). Strategi pemasaran jasa pendidikan dalam meningkatkan nilai jual madrasah. Madaniyah, 7(2), 261-283.
  7. Hafiza Tri, M., Veny, P., & Puspa, R. (2021). Pemanfaatan Teknologi Informasi dan Manajemen Perubahan Organisasi dalam Mendukung Bisnis Berkelanjutan Pasca Covid-19 pada UMKM di Kota Bengkulu. Jurnal Bisnis dan Pemasaran Digital, 1(1), 33-41. doi:10.35912/jbpd.v1i1.450
  8. Husein, U. (2014). Manajemen Riset Pemasaran dan Perilaku Konsumen. Jakarta: PT. Gramedia Pustaka.
  9. Jahja, Y. (2011). Psikologi Perkembangan Jakarta: PT. Kencana Prenadamedia Group.
  10. Riduwan, M. (2007). Skala pengukuran variabel-variabel penelitian. Alf. Bandung.
  11. Sugiyono, S. (2013). Metode Penelitian Bisnis. Bandung: Alfabeta.
  12. Syari'ah, M. N. P. (1995). Abdullah, Thamrin dan Francis Tantri, Managemen Pemasaran, Jakarta: PT Raja Grfindo, 2012. Marketing Science, 23, 9.
  13. Tjiptono, F. (2011). Pemasaran Jasa. Malang: Bayumedia.