Pengembangan Usaha Bumdes Jejama Usaha melalui Tiktok, Literasi Keuangan, dan Program Kerja

https://doi.org/10.35912/yumary.v4i1.2356
Published: Sep 14, 2023

Abstract:

Purpose: Bumdes has a crucial role for village to increase the villager's wealthy. Therefore, Indonesia's government encourage all parts to give their best can do to evolve the bumdes. The purpose of this service activity is to increase the knowledge and skills of trainees in branding positioning by using social media tiktok, financial literacy, and preparing work programs.

Methodology: The methods which we use for transferring knowledge are persuasive methods and training. We considered these methods appropriate to overcome the problem that they have.

Results: There was an increase in the participants' knowledge, understanding, and skills in branding positioning through tiktok media, financial literacy, and preparing work programs. This increase has had a positive impact on the progress of the Jejama Usaha BUMDES in its business activities. This activity also provides output in the form of links and tiktok content for culinary tourism in the village of bumdes jejama usaha.

Conclusions: Training in branding positioning, financial literation, and work program can assist the business entities belonging to the village of Jejama Usaha to minimize the obstacles. Thus, village-owned enterprises can continue to progress and develop even better.

Limitations: The implementation of this activity certainly has limitations, namely in terms of facilities and infrastructure. Disturbances in the LCD system certainly gave the team a few obstacles to deliver material in a timely manner. Thus, the disturbance resulted in a delay in the implementation of the next session's activities. The next limitation is that most of the participants present are at an age that is less adaptive to technology, which of course is a challenge for the team to assist in the use of digital technology such as tiktok.

Contribution: This technology can help the BUMDes to increase their income.

Keywords:
1. BUMDES
2. Branding positioning
3. Financial literacy
4. Work programs
Authors:
1 . Fitra Dharma
2 . Yenni Agustina
3 . Roslina Roslina
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How to Cite
Dharma, F., Agustina, Y., & Roslina, R. (2023). Pengembangan Usaha Bumdes Jejama Usaha melalui Tiktok, Literasi Keuangan, dan Program Kerja . Yumary: Jurnal Pengabdian Kepada Masyarakat, 4(1), 47–54. https://doi.org/10.35912/yumary.v4i1.2356
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Issue & Section
Vol. 4 No. 1 (2023): September
Articles
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References

    Dharma, F., Agustina, Y., & Windah, A. (2021). Penerapan Manajemen Keuangan dan Digital Marketing pada Pelaku Usaha Rengginang di Desa Kunjir. Jurnal Nusantara Mengabdi, 1(1), 11-19.

    Herawati, J., Sumartiah, S., Sari, P. P., & Wulandari, D. (2020). Literasi Laporan Keuangan Ibu-Ibu Wirogunan Yogyakarta. Jurnal Kewirausahaan Dan Bisnis, 25(2), 119-127.

    Herdiyani, S., Barkah, C. S. a., Auliana, L., & Sukoco, I. (2022). Peranan Media Sosial Dalam Mengembangkan Suatu Bisnis: Literature Review. Jurnal Administrasi Bisnis, 18(2), 103-121.

    INDRI, D. (2023). Aksesibilitas Fasilitas Kesehatan Di Kecamatan Natar Kabupaten Lampung Selatan.

    Mitchell, R., Hutchinson, K., & Quinn, B. (2013). Brand management in small and medium-sized (SME) retailers: A future research agenda. Journal of Marketing Management, 29(11-12), 1367-1393.

    Mourougane, A. (2012). Promoting SME development in Indonesia.

    Mustari, N., Hartaman, N., Sahrir, V. A., & Aulia, N. R. (2021). Branding Pariwisata dalam Pengembangan Objek Wisata di Kabupaten Majene. JIIP: Jurnal Ilmiah Ilmu Pemerintahan, 6(2), 282-293.

    Mutia, A. (2022). Warga RI Paling Banyak Habiskan Waktu Bermedia Sosial di Whatsapp dan TikTok. Databoks. .

    Nugrahaningsih, P., Hanggana, S., Murni, S., Hananto, S. T., Asrihapsari, A., Syafiqurrahman, M., . . . Hantoro, S. (2021). Pemberdayaan masyarakat melalui pelatihan kewirausahaan dan pemasaran digital pada BUMDES Blulukan Gemilang. Kumawula: jurnal pengabdian kepada masyarakat, 4(1), 8-14.

    Roslina, R., Jimad, H., & Mardiana, N. (2023). Pemasaran Media Sosial Produk Kelompok Wanita Tani Desa Sungai Langka. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(4), 219-223.

    Setiawati, S. D. (2019). Strategi membangun branding bagi pelaku usaha mikro kecil menengah. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 2(1), 125-136.

    Suryatimur, K. P., Khotijah, S. A., & Prasetyanto, P. K. (2020). Pelatihan Penyusunan Laporan Keuangan pada BUMDes Desa Balesari. Jurnal Pengabdian UntukMu NegeRI, 4(2), 242-246.

  1. Dharma, F., Agustina, Y., & Windah, A. (2021). Penerapan Manajemen Keuangan dan Digital Marketing pada Pelaku Usaha Rengginang di Desa Kunjir. Jurnal Nusantara Mengabdi, 1(1), 11-19.
  2. Herawati, J., Sumartiah, S., Sari, P. P., & Wulandari, D. (2020). Literasi Laporan Keuangan Ibu-Ibu Wirogunan Yogyakarta. Jurnal Kewirausahaan Dan Bisnis, 25(2), 119-127.
  3. Herdiyani, S., Barkah, C. S. a., Auliana, L., & Sukoco, I. (2022). Peranan Media Sosial Dalam Mengembangkan Suatu Bisnis: Literature Review. Jurnal Administrasi Bisnis, 18(2), 103-121.
  4. INDRI, D. (2023). Aksesibilitas Fasilitas Kesehatan Di Kecamatan Natar Kabupaten Lampung Selatan.
  5. Mitchell, R., Hutchinson, K., & Quinn, B. (2013). Brand management in small and medium-sized (SME) retailers: A future research agenda. Journal of Marketing Management, 29(11-12), 1367-1393.
  6. Mourougane, A. (2012). Promoting SME development in Indonesia.
  7. Mustari, N., Hartaman, N., Sahrir, V. A., & Aulia, N. R. (2021). Branding Pariwisata dalam Pengembangan Objek Wisata di Kabupaten Majene. JIIP: Jurnal Ilmiah Ilmu Pemerintahan, 6(2), 282-293.
  8. Mutia, A. (2022). Warga RI Paling Banyak Habiskan Waktu Bermedia Sosial di Whatsapp dan TikTok. Databoks. .
  9. Nugrahaningsih, P., Hanggana, S., Murni, S., Hananto, S. T., Asrihapsari, A., Syafiqurrahman, M., . . . Hantoro, S. (2021). Pemberdayaan masyarakat melalui pelatihan kewirausahaan dan pemasaran digital pada BUMDES Blulukan Gemilang. Kumawula: jurnal pengabdian kepada masyarakat, 4(1), 8-14.
  10. Roslina, R., Jimad, H., & Mardiana, N. (2023). Pemasaran Media Sosial Produk Kelompok Wanita Tani Desa Sungai Langka. Yumary: Jurnal Pengabdian kepada Masyarakat, 3(4), 219-223.
  11. Setiawati, S. D. (2019). Strategi membangun branding bagi pelaku usaha mikro kecil menengah. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 2(1), 125-136.
  12. Suryatimur, K. P., Khotijah, S. A., & Prasetyanto, P. K. (2020). Pelatihan Penyusunan Laporan Keuangan pada BUMDes Desa Balesari. Jurnal Pengabdian UntukMu NegeRI, 4(2), 242-246.